Workflow to distribute content across a plurality of social media platforms

• US 10,291,573 B2
• Filed: 01/07/2016
• Issued: 05/14/2019
• Est. Priority Date: 01/07/2016
• Status: Active Grant

• Current Assignee: Dell Products LP (Dell Technologies Inc.)
• Original Assignee: Dell Products LP (Dell Technologies Inc.)
• Inventors: Ravishankar, Deepak, Naik, Sharmad S., Roy, Mainak, Babu, Rathi
• Primary Examiner(s): Boutah, Alina A
• Application Number:
  US14/990,048
• Publication Number:
  US 20170201482A1
• Time in Patent Office: 1,223 Days
• Field of Search: 709201, 709203, 709204
• CPC Class Codes: H04L 12/185 with management of multicast group membership
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/216 Handling conversation history, e.g. grouping of messages in sessions or threads
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

A system, method, and computer-readable medium for performing a content distribution operation, comprising: identifying generic content for distribution; identifying at least one social media platform for distributing the generic content; generating social media platform specific content from generic content; distributing the social media platform specific content to the at least one social media platform.

Claims

1. A computer-implementable method for performing a content distribution operation, comprising:

identifying generic content for distribution, the identifying generic content comprising identifying at least one of a first keyword within the generic content and a second keyword within the generic content;

identifying at least two social media platforms for distributing the generic content, the at least two social media platforms corresponding to a first line of business within a company and a second line of business within the company, respectively, the first line of business being associated with the first keyword and the second line of business being associated with the second keyword;

generating social media platform specific content from generic content for each of the at least two social media platforms, the social media platform specific content comprising first social media platform specific content, the first social media platform specific content being based upon the first keyword, and second social media platform specific content, the second social media platform specific content being based upon the second keyword, the first social media platform specific content being different from the second social media specific content;

distributing the first social media platform specific content to a first social media platform of the at least two social media platforms and the second social media platform specific content to a second social media platform of the at least two social media platforms; and

wherein

each social media platform comprises a respective plurality of content criteria, the respective plurality of respective content criteria being associated with social media platform information specific to a respective social media platform; and

,

the social media platform information specific to the respective social media platform is used to provide suggested content for the respective social media platform.

2. The method of claim 1, wherein:

the social media platform specific content comprises at least one of tweets, #tags, and posts.

3. The method of claim 1, further comprising:

the generic content comprises content from a weblog.

4. The method of claim 1, further comprising:

generating a customized report for use when generating the platform specific content.

5. The method of claim 4, further comprising:

the customized report is based on at least one of views, likes, number of tweets and re-tweets, favorites, and clicks on a source link.

6. The method of claim 1, wherein:

the generic content comprises at least one of a video, a white paper, a technical bulletin and a press release;

the first social media platform specific content comprising at least one of a first video, a first white paper, a first technical bulletin and a first press release, the at least one of the first video, the first white paper, the first technical bulletin and the first press release being based upon the first keyword; and

,

the second social media platform specific content comprising at least one of a second video, a second white paper, a second technical bulletin and a second press prelease, the at least one of the second video, the second white paper, the second technical bulletin and the second press release being based upon the second keyword.

7. A system comprising:

a processor;

a data bus coupled to the processor; and

a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for;

identifying generic content for distribution, the identifying generic content comprising identifying at least one of a first keyword within the generic content and a second keyword within the generic content;

identifying at least two social media platforms for distributing the generic content, the at least two social media platforms corresponding to a first line of business within a company and a second line of business within the company, respectively, the first line of business being associated with the first keyword and the second line of business being associated with the second keyword;

generating social media platform specific content from generic content for each of the at least two social media platforms, the social media platform specific content comprising first social media platform specific content, the first social media platform specific content being based upon the first keyword, and second social media platform specific content, the second social media platform specific content being based upon the second keyword, the first social media platform specific content being different from the second social media specific content;

distributing the first social media platform specific content to a first social media platform of the at least two social media platforms and the second social media platform specific content to a second social media platform of the at least two social media platforms; and

wherein

each social media platform comprises a respective plurality of content criteria, the respective plurality of respective content criteria being associated with social media platform information specific to a respective social media platform; and

,

the social media platform information specific to the respective social media platform is used to provide suggested content for the respective social media platform.

8. The system of claim 7, wherein:

the social media platform specific content comprises at least one of tweets, #tags, and posts.

9. The system of claim 7, wherein:

the generic content comprises content from a weblog.

10. The system of claim 7, wherein the instructions are further configured for:

generating a customized report for use when generating the platform specific content.

11. The system of claim 10, wherein:

the customized report is based on at least one of views, likes, number of tweets and re-tweets, favorites, and clicks on a source link.

12. The system of claim 7, wherein:

the generic content comprises at least one of a video, a white paper, a technical bulletin and a press release;

the first social media platform specific content comprising at least one of a first video, a first white paper, a first technical bulletin and a first press release, the at least one of the first video, the first white paper, the first technical bulletin and the first press release being based upon the first keyword; and

,

the second social media platform specific content comprising at least one of a second video, a second white paper, a second technical bulletin and a second press prelease, the at least one of the second video, the second white paper, the second technical bulletin and the second press release being based upon the second keyword.

13. A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for:

identifying generic content for distribution, the identifying generic content comprising identifying at least one of a first keyword within the generic content and a second keyword within the generic content;

identifying at least two social media platforms for distributing the generic content, the at least two social media platforms corresponding to a first line of business within a company and a second line of business within the company, respectively, the first line of business being associated with the first keyword and the second line of business being associated with the second keyword;

generating social media platform specific content from generic content for each of the at least two social media platforms, the social media platform specific content comprising first social media platform specific content, the first social media platform specific content being based upon the first keyword, and second social media platform specific content, the second social media platform specific content being based upon the second keyword, the first social media platform specific content being different from the second social media specific content;

distributing the first social media platform specific content to a first social media platform of the at least two social media platforms and the second social media platform specific content to a second social media platform of the at least two social media platforms; and

wherein

each social media platform comprises a respective plurality of content criteria, the respective plurality of respective content criteria being associated with social media platform information specific to a respective social media platform; and

,

the social media platform information specific to the respective social media platform is used to provide suggested content for the respective social media platform.

14. The non-transitory, computer-readable storage medium of claim 13, wherein:

the social media platform specific content comprises at least one of tweets, #tags, and posts.

15. The non-transitory, computer-readable storage medium of claim 13, wherein:

the generic content comprises content from a weblog.

16. The non-transitory, computer-readable storage medium of claim 13, wherein the computer executable instructions are further configured for:

generating a customized report for use when generating the platform specific content.

17. The non-transitory, computer-readable storage medium of claim 16, wherein:

the customized report is based on at least one of views, likes, number of tweets and re-tweets, favorites, and clicks on a source link.

18. The non-transitory, computer-readable storage medium of claim 13, wherein:

the generic content comprises at least one of a video, a white paper, a technical bulletin and a press release;

the first social media platform specific content comprising at least one of a first video, a first white paper, a first technical bulletin and a first press release, the at least one of the first video, the first white paper, the first technical bulletin and the first press release being based upon the first keyword; and

,

the second social media platform specific content comprising at least one of a second video, a second white paper, a second technical bulletin and a second press prelease, the at least one of the second video, the second white paper, the second technical bulletin and the second press release being based upon the second keyword.