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Displaying dynamic user interface elements in a social networking system

  • US 10,296,159 B2
  • Filed: 09/21/2011
  • Issued: 05/21/2019
  • Est. Priority Date: 09/21/2011
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a client device operated by a viewing user of a social networking system, a request for a timeline interface of a user profile for a subject user, the timeline interface comprising a content item selected by the subject user to be displayed in the timeline interface;

    determining whether the viewing user has previously been presented with the content item on the timeline interface based on a social networking browsing history of the viewing user;

    responsive to determining that the viewing user has not previously been presented with the content item on the timeline interface;

    rendering a version of the content item having a maximized render state, wherein the maximized render state includes the full size of the content item for display on the timeline interface;

    responsive to determining that the viewing user has previously been presented with the content item on the timeline interface;

    rendering a version of the content item having a minimized render state, wherein the minimized render state that excludes a portion of the content item from display on the timeline interface; and

    sending to the client device the requested timeline interface including the version of the content item having either a maximized render state or a minimized render state.

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