System and method of a click event data collection platform
First Claim
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1. A method of recording web browser click events, the method comprising:
- using a Data Collection Server (DCS) to receive a click-stream of transformed, pertinent web browser click events from a Data Collection Agent (DCA), wherein the DCA includes a browser event plug-in that, when running within a web browser on a client device, performs the following acts;
detecting web browser click events across a plurality of web sites, wherein the DCA connects with the DCS to obtain a time stamp to synchronize web browser click events from a plurality of users;
removing user personal information from the web browser click events, to produce transformed web browser click events;
transmitting the transformed web browser click events as the click-stream of transformed web browser click events to the DCS; and
sending a visual media segment to the client device, wherein a content of the visual media segment is determined based on an analysis of the click-stream and user demographic information,wherein a presentation parameter under control of the user controls at least one of appearance, types of information presented, frequency of the visual media segment, andwherein the visual media segment slides from a menu bar of a user interface, the visual media segment includes a text box configured to display text to a user and receive text from the user to implement a two-way communication with a service or product provider based on the content, the two-way communication comprises at least a first communication sent by the service or product provider to the user and a second communication sent by the user to the service or product provider in response to the first communication, and the first communication includes an offer for at least one of a good, a service, sale of a good, sale of a service, rental of a good, and rental of a service.
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Abstract
An aspect of the present invention relates to tracking a computer user'"'"'s web browsing behavior by collecting web browser click events and determining which of the web browser click events are pertinent.
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Citations
18 Claims
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1. A method of recording web browser click events, the method comprising:
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using a Data Collection Server (DCS) to receive a click-stream of transformed, pertinent web browser click events from a Data Collection Agent (DCA), wherein the DCA includes a browser event plug-in that, when running within a web browser on a client device, performs the following acts; detecting web browser click events across a plurality of web sites, wherein the DCA connects with the DCS to obtain a time stamp to synchronize web browser click events from a plurality of users; removing user personal information from the web browser click events, to produce transformed web browser click events; transmitting the transformed web browser click events as the click-stream of transformed web browser click events to the DCS; and sending a visual media segment to the client device, wherein a content of the visual media segment is determined based on an analysis of the click-stream and user demographic information, wherein a presentation parameter under control of the user controls at least one of appearance, types of information presented, frequency of the visual media segment, and wherein the visual media segment slides from a menu bar of a user interface, the visual media segment includes a text box configured to display text to a user and receive text from the user to implement a two-way communication with a service or product provider based on the content, the two-way communication comprises at least a first communication sent by the service or product provider to the user and a second communication sent by the user to the service or product provider in response to the first communication, and the first communication includes an offer for at least one of a good, a service, sale of a good, sale of a service, rental of a good, and rental of a service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system of recording web browser click events, the system comprising:
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a computer that includes a plurality of Data Collection Agents (DCA) that when running within a web browser on a client device each detect web browser click events across a plurality of web sites, wherein the DCA connects with a Data Collection Server (DCS) to obtain a time stamp to synchronize web browser click events from a plurality of users, remove user personal information from web browser click events to produce transformed web browser click events, and transmit the transformed web browser click events as a click-stream to the DCS, each of the plurality of DCA including a web browser plug-in, wherein; the DCS receives the click-stream and sends a visual media segment back to at least one of the client devices, wherein a content of each visual media segment is determined by an analysis of the click-stream and user demographic information, wherein a presentation parameter under control of the user controls at least one of appearance, types of information presented, and frequency of the visual media segment, and wherein the visual media segment slides from a menu bar of a user interface, the visual media segment includes a text box configured to transmit text to a user and receive text from the user to implement a two-way communication with a service or product provider based on the content, the two-way communication comprises at least a first communication sent by the service or product provider to the user and a second communication sent by the user to the service or product provider in response to the first communication, and the first communication includes an offer for at least one of a good, a service, sale of a good, sale of a service, rental of a good, and rental of a service. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification