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Systems and methods for online traffic filtration by electronic content providers

  • US 10,296,938 B1
  • Filed: 09/28/2015
  • Issued: 05/21/2019
  • Est. Priority Date: 09/28/2015
  • Status: Active Grant
First Claim
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1. A computer-implemented method for online traffic filtration by electronic content providers, the method comprising:

  • receiving, over an electronic network, at a first electronic content provider, a first electronic content request for a requested webpage, from a user device;

    determining, by at least one processor, a plurality of embedded container tags associated with the requested webpage, the embedded container tags comprising at least one embedded electronic content recipient tag and at least one embedded fraud-detection tag, the embedded container tags being embedded in the requested webpage;

    determining, by the at least one processor, prior to responding to the first electronic content request, whether the first electronic content request was received from a recognized user based on the first electronic content request and the embedded fraud-detection tag;

    generating, by the at least one processor, a second electronic content request, based on the first electronic content request and the embedded container tags, when the first electronic content request is determined to be received from the recognized user;

    determining, by the at least one processor, a second electronic content provider based on the requested webpage and the embedded electronic content recipient tag;

    transmitting, over the electronic network, the second electronic content request to the determined second electronic content provider upon determining that the first electronic content request was made by the recognized user; and

    transmitting, over the electronic network to the user device, a response to the first electronic content request upon determining that the first electronic content request is determined to be by the recognized user.

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