Dynamic reconfiguration of web pages based on user behavioral portrait
First Claim
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1. A non-transitory computer readable medium storing instructions that, in response to execution, cause a system including a processor to perform operations, comprising:
- recording clickstream data associated with input received by the system from a device associated with an entity in connection with a navigation of a website by the entity;
building a behavioral portrait by generating respective scores for one or more psychological attributes based on analyzing user actions during the navigation represented by the clickstream data, wherein the analyzing comprises assigning respective weights to possible actions that are able to be taken during the navigation based on a defined criterion, and wherein the actions represented by the clickstream data are a subset of the possible actions;
reconfiguring web content of the website based on the behavioral portrait resulting in reconfigured web content; and
transmitting at least a portion of the reconfigured web content to the device in connection with an additional navigation of the website by the entity.
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Abstract
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
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Citations
20 Claims
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1. A non-transitory computer readable medium storing instructions that, in response to execution, cause a system including a processor to perform operations, comprising:
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recording clickstream data associated with input received by the system from a device associated with an entity in connection with a navigation of a website by the entity; building a behavioral portrait by generating respective scores for one or more psychological attributes based on analyzing user actions during the navigation represented by the clickstream data, wherein the analyzing comprises assigning respective weights to possible actions that are able to be taken during the navigation based on a defined criterion, and wherein the actions represented by the clickstream data are a subset of the possible actions; reconfiguring web content of the website based on the behavioral portrait resulting in reconfigured web content; and transmitting at least a portion of the reconfigured web content to the device in connection with an additional navigation of the website by the entity. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method, comprising:
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recording, by a system comprising a processor, clickstream data associated with input received by the system from a device associated with an entity in connection with a navigation of a website by the entity; building a behavioral portrait by generating respective scores for one or more psychological attributes based on analyzing user actions during the navigation represented by the clickstream data, wherein the analyzing comprises assigning respective weights to possible actions that are able to be taken during the navigation based on a defined criterion, and wherein the actions represented by the clickstream data are a subset of the possible actions; reconfiguring, by the system, web content of the website based on the behavioral portrait resulting in reconfigured web content; and transmitting, by the system, at least a portion of the reconfigured web content to the device in connection with an additional navigation of the website by the entity. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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a processor; and a memory communicatively coupled to the processor, the memory having stored therein computer-executable instructions, comprising; a customer portrait engine configured to; record clickstream data associated with input received by the system from a device associated with an entity in connection with a navigation of a website by the entity; build a behavioral portrait by generating respective scores for one or more psychological attributes based on an analysis of user actions during the navigation represented by the clickstream data, wherein the analysis comprises assignment of respective weights to possible actions that are able to be taken during the navigation based on a defined criterion, and wherein the actions represented by the clickstream data are a subset of the possible actions; reconfigure web content of the website based on the behavioral portrait resulting in reconfigured web content; and transmitting at least a portion of the reconfigured web content to the device in connection with an additional navigation of the website by the entity. - View Dependent Claims (16, 18, 19, 20)
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17. The system of claim wherein the reconfiguration of the web content based on the behavioral portrait occurred in response to a result of a function of the respective scores for the one or more psychological attributes meeting a threshold.
Specification