×

Method of collecting advertisement exposure data of game video

  • US 10,296,940 B2
  • Filed: 08/26/2016
  • Issued: 05/21/2019
  • Est. Priority Date: 08/26/2016
  • Status: Active Grant
First Claim
Patent Images

1. A method of collecting advertisement exposure data of a game video, in which exposure information of an advertisement applied to a game operated by game objects arranged in a three-dimensional virtual space is collected, the method comprising:

  • (a) storing a plurality of advertisement objects, each including a plurality of advertisement marks arranged on an outer surface on which an advertisement is exposed, wherein each of the advertisement objects has an identification number and is stored as advertisement object information;

    (b) arranging the advertisement objects in a virtual space of a game;

    (c) displaying a game play video, in which the game objects and advertisement objects are arranged in the virtual space, on a display device of a game terminal;

    (d) scanning the advertisement marks exposed to a field of view (FOV) of the virtual space displayed on the display device with respect to a point of view and identifying the identification number of each of the advertisement objects corresponding to the scanned advertisement marks; and

    (e) determining whether the advertisement of the advertisement object corresponding to the scanned advertisement marks is exposed to the point of view in the virtual space based on the advertisement marks scanned and identified in (d), and storing a result of the determining,wherein in (a), the advertisement marks included in the advertisement object information are stored as point coordinates, andin (c), the game play video is displayed on the display device of the game terminal such that the advertisement marks are invisible.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×