Content presentation based on information detected in real time

• US 10,296,943 B1
• Filed: 02/17/2015
• Issued: 05/21/2019
• Est. Priority Date: 12/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Mann, Gideon S., Makadia, Ameesh, Muthukrishnan, Shanmugavelayutham
• Primary Examiner(s): Koneru, Sujay
• Application Number:
  US14/624,072
• Time in Patent Office: 1,554 Days
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A computer-implemented method for presenting content based on information detected in real time includes: receiving first information corresponding to detection of at least attendance at a physical location; selecting, in real time with the detection, at least one winning bid based on the first information, the at least one winning bid conditioned on the first information meeting an attendance criterion; and providing at least one winning content item associated with the selected winning bid to a content presentation device at the physical location.

Claims

1. A computer-implemented method for presenting content based on information detected in real time, the method comprising:

selecting, by a computer system, a winning bid that was submitted by a content provider for a content item that is available for presentation at a presentation device at a physical location;

in response to selecting the winning bid, providing the content item for presentation at the presentation device;

after selecting the winning bid and providing the content item for presentation at the presentation device;

receiving, by the computer system, data that is based on a signal generated by a sensor during presentation of the content item at the presentation device, the sensor located at the physical location of the presentation device, the signal indicating information about viewers that were located in a viewing vicinity of the presentation device during presentation of the content item;

determining, by the computer system and based on the received data, a number of viewers that were located in the viewing vicinity of the presentation device during presentation of the content item, including determining a number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed; and

adjusting, by the computer system, a value of the selected winning bid based on the number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed.

2. The computer-implemented method of claim 1, further comprising:

receiving, by the computer system, multiple sensor data sets detected by respective sensor devices at multiple physical locations, each physical location of the multiple physical locations having at least one content presentation device and at least one sensor device for detecting information about viewers who are located in a viewing vicinity of the at least one presentation device that corresponds to the at least one sensor device at the physical location; and

using at least one of the sensor data sets detected by at least one of the sensor devices to provide a content item for at least one corresponding content presentation device.

3. The computer-implemented method of claim 2, wherein at least a subset of the sensor devices are organized in a sequence that includes at least some of the physical locations, the method further comprising

detecting a local attendance peak at the corresponding physical location for each of the subset of the sensor devices;

and

causing content presentation at each of a subset of the content presentation devices, the content presentation being scheduled based on the detected local attendance peaks.

4. The computer-implemented method of claim 2, wherein at least one other physical location has a content presentation device and no sensor device, and wherein the at least one provided content item is provided also to the content presentation device at the other physical location.

5. The computer-implemented method of claim 1, wherein the computer system is configured to adjust the value of the selected winning bid by decreasing an initial value of the selected winning bid in response to identifying that the number of viewers located in the viewing vicinity of the presentation device decreased during presentation of the content item.

6. The computer-implemented method of claim 1, further comprising:

receiving information corresponding to a second detection performed at the physical location while the content item is presented; and

performing at least one action regarding the selected winning bid using the information.

18. The computer-implemented method of claim 1, wherein the sensor that is located at the physical location of the presentation device comprises at least one of an optical sensor, a tactile sensor, a heat sensor, a camera, an acoustic sensor, a speech detector, a pressure sensor, a temperature sensor, a motion sensor, or a humidity sensor.

19. The computer-implemented method of claim 2, wherein the presentation device is a billboard, and the sensor comprises at least one of an acoustic sensor, a pressure sensor, or a motion sensor that detects audio, pressure, or visual signals, respectively, indicating information about a number of vehicles traveling on a street in proximity of the billboard.

20. The computer-implemented method of claim 1, wherein:

the sensor that is located at the physical location of the presentation device comprises a camera that is configured to capture images showing viewers in the viewing vicinity of the presentation device, and

determining the number of viewers that were located in the viewing vicinity of the presentation device during presentation of the content item comprises performing an image recognition process on at least one image captured by the camera during presentation of the content item to count the number of viewers that the at least one image shows were located in the viewing vicinity of the presentation device during presentation of the content item.

21. The computer-implemented method of claim 1, wherein adjusting the value of the selected winning bid comprises adding a bonus to the value of the selected winning bid in response to identifying that the number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed satisfies a threshold.

22. The computer-implemented method of claim 1, further comprising determining, by the computer system and based on the received data, a subset of the viewers that were located in the viewing vicinity of the presentation device during presentation of the content item and that are classified as having paid attention to the presentation of the content item.

7. A non-transitory computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method for presenting content based on information detected in real time, the method comprising:

selecting a winning bid that was submitted by a content provider for a content item that is available for presentation at a presentation device at a physical location;

in response to selecting the winning bid, providing the content item for presentation at the presentation device;

after selecting the winning bid and providing the content item for presentation at the presentation device;

receiving data that is based on a signal generated by a sensor during presentation of the content item at the presentation device, the sensor located at the physical location of the presentation device, the signal indicating information about viewers that were located in a viewing vicinity of the presentation device during presentation of the content item;

determining, based on the received data, a number of viewers that were located in the viewing vicinity of the presentation device during presentation of the content item, including determining a number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed; and

adjusting a value of the selected winning bid based on the number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed.

8. The computer program product of claim 7, wherein the method further comprises:

receiving, by the computer system, multiple sensor data sets detected by respective sensor devices at multiple physical locations, each physical location of the multiple physical locations having at least one content presentation device and at least one sensor device for detecting information about viewers who are located in a viewing vicinity of the at least one presentation device that corresponds to the at least one sensor device at the physical location; and

using at least one of the sensor data sets detected by at least one of the sensor devices to provide a content item for at least one corresponding content presentation device.

9. The computer program product of claim 8, wherein at least a subset of the sensor devices are organized in a sequence that includes at least some of the physical locations, the method further comprising

detecting a local attendance peak at the corresponding physical location for each of the subset of the sensor devices;

and

causing content presentation at each of a subset of the content presentation devices, the content presentation being scheduled based on the detected local attendance peaks.

10. The computer program product of claim 8, wherein at least one other physical location has a content presentation device and no sensor device, and wherein the at least one provided content item is provided also to the content presentation device at the other physical location.

11. The computer program product of claim 7, wherein adjusting the value of the selected winning bid comprises decreasing an initial value of the selected winning bid in response to identifying that the number of viewers located in the viewing vicinity of the presentation device decreased during presentation of the content item.

12. The computer program product of claim 7, the method further comprising:

receiving information corresponding to a second detection performed at the physical location while the content item is presented; and

performing at least one action regarding the selected winning bid using the information.

13. A system comprising:

one or more processors; and

a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by the one or more processors perform a method for presenting content based on information detected in real time, the method comprising;

selecting a winning bid that was submitted by a content provider for a content item that is available for presentation at a presentation device at a physical location;

in response to selecting the winning bid, providing the content item for presentation at the presentation device;

after selecting the winning bid and providing the content item for presentation at the presentation device;

receiving data that is based on a signal generated by a sensor during presentation of the content item at the presentation device, the sensor located at the physical location of the presentation device, the signal indicating information about viewers that were located in a viewing vicinity of the presentation device during presentation of the content item;

determining, based on the received data, a number of viewers that were located in the viewing vicinity of the presentation device during presentation of the content item, including determining a number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed; and

adjusting a value of the selected winning bid based on the number of viewers who remained in the viewing vicinity of the presentation device until presentation of the content item completed.

14. The system of claim 13, wherein the method further comprises:

receiving, by the computer system, multiple sensor data sets detected by respective sensor devices at multiple physical locations, each physical location of the multiple physical locations having at least one content presentation device and at least one sensor device for detecting information about viewers who are located in a viewing vicinity of the at least one presentation device that corresponds to the at least one sensor device at the physical location; and

using at least one of the sensor data sets detected by at least one of the sensor devices to provide a content item for at least one corresponding content presentation device.

15. The system of claim 14 wherein at least a subset of the sensor devices are organized in a sequence that includes at least some of the physical locations, the method further comprising

detecting a local attendance peak at the corresponding physical location for each of the subset of the sensor devices;

and

causing content presentation at each of a subset of the content presentation devices, the content presentation being scheduled based on the detected local attendance peaks.

16. The system of claim 13, wherein adjusting the value of the selected winning bid comprises decreasing an initial value of the selected winning bid in response to identifying that the number of viewers located in the viewing vicinity of the presentation device decreased during presentation of the content item.

17. The system of claim 13, the method further comprising:

receiving information corresponding to a second detection performed at the physical location while the content item is presented; and

performing at least one action regarding the selected winning bid using the information.