Methods and apparatus to measure exposure to streaming media
First Claim
1. An apparatus to measure exposure to streaming media, the apparatus comprising:
- a duration setter to, upon completion of playback of a first media segment of a multi-segment media, update a multi-file counter with an offset based on a duration of the first media segment;
a file detector to detect that a second media segment is a segment of the multi-segment media;
an event listener to determine, during presentation of the second media segment, a playback time within the second media segment;
a metadata retriever to add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media, the metadata retriever to attempt to perform a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media; and
a transmitter to, in response to successful performance of the lookup, transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity, at least one of the duration setter, the file detector, the event listener and the metadata retriever implemented in hardware.
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes, a duration setter to, upon completion of playback of a first media segment of a multi-segment media, update a multi-file counter. A file detector is to detect that a second media segment is a segment of the multi-segment media. An event listener is to determine a playback time within the second media segment. A metadata retriever is to add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media, the metadata retriever to attempt to perform a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media. A transmitter is to transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity.
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Citations
20 Claims
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1. An apparatus to measure exposure to streaming media, the apparatus comprising:
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a duration setter to, upon completion of playback of a first media segment of a multi-segment media, update a multi-file counter with an offset based on a duration of the first media segment; a file detector to detect that a second media segment is a segment of the multi-segment media; an event listener to determine, during presentation of the second media segment, a playback time within the second media segment; a metadata retriever to add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media, the metadata retriever to attempt to perform a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media; and a transmitter to, in response to successful performance of the lookup, transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity, at least one of the duration setter, the file detector, the event listener and the metadata retriever implemented in hardware. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A non-transitory computer readable medium comprising instructions which, when executed, cause a machine to at least:
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upon completion of playback of a first media segment of a multi-segment media, update a multi-file counter with an offset based on a duration of the first media segment; detect that a second media segment is a segment of the multi-segment media; determine, during presentation of the second media segment, a playback time within the second media segment; add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media; attempt to perform a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media, the table of metadata tags and corresponding playback positions generated based on information included in the first media segment; and in response to successful performance of the lookup, transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity. - View Dependent Claims (11, 12, 13, 14)
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15. An apparatus to measure exposure to streaming media, the apparatus comprising:
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means for updating, upon completion of playback of a first media segment of a multi-segment media, a multi-file counter with an offset based on a duration of the first media segment; means for detecting that a second media segment is a segment of the multi-segment media; means for determining during presentation of the second media segment, a playback time within the second media segment; means for determining a corresponding playback time of the multi-segment media by adding the playback time to the multi-file counter; means for attempting a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media, the table of metadata tags and corresponding playback positions constructed based on information included in the first media segment; and means for transmitting, in response to successful performance of the lookup, the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification