Targeted venue message distribution

• US 10,299,070 B2
• Filed: 07/17/2018
• Issued: 05/21/2019
• Est. Priority Date: 04/23/2015
• Status: Active Grant

• Current Assignee: Blazer And Flip Flops, Inc.
• Original Assignee: Blazer And Flip Flops, Inc.
• Inventors: Sahadi, Scott Sebastian, Ziskind, Benjamin Harry, Brea, Jannis Raye
• Primary Examiner(s): Bilgrami, Asghar H
• Application Number:
  US16/038,098
• Publication Number:
  US 20190014438A1
• Time in Patent Office: 308 Days
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

An application server may receive, from an administrative console, a message and a targeting specification. The targeting specification identifies at least one trait (e.g., ticket type, age, gender) shared by a group of targeted venue guests. The group of targeted venue guests is a subset of the plurality of venue guests of a venue. The application server then uses information obtained from venue guest devices corresponding to venue guests to identify who belongs to the group targeted venue guests as well as their corresponding targeted venue guest devices. The application server then transmits a message to the targeted venue guest devices. The message may further be transmitted according to a schedule set or triggers by the administrator console. The schedule may identify dates and times within which messages should be sent, while the triggers may identify locations that may trigger messages.

Claims

1. A method for mapping a previously defined venue area, the method comprising:

identifying a location of a mobile device associated with a venue guest;

receiving, at the mobile device, map data associated with the previously defined venue area;

identifying that the location of the mobile device is within the previously defined venue area;

receiving, at the mobile device, a location of a point of interest within the previously defined venue area;

generating a distorted map, wherein the distorted map includes a point of interest marker identifying the location of the point of interest within the previously defined venue area, wherein the distorted map includes a guest marker identifying the location of the mobile device within the previously defined venue area, wherein a first map area of the distorted map is more zoomed in than a second map area of the distorted map, wherein the first map area includes at least the point of interest marker identifying the location of the point of interest; and

processing the distorted map at the mobile device for output to a display of the mobile device.

2. The method of claim 1, further comprising displaying the distorted map via the display of the mobile device.

3. The method of claim 1, wherein the first map area also includes the guest marker identifying the location of the mobile device within the previously defined venue area.

4. The method of claim 1, wherein the first map area is gradually more zoomed out toward an edge of the first map area.

5. The method of claim 1, wherein the distorted map includes an illustrated line identifying from the guest marker to the point of interest marker.

6. The method of claim 1, wherein the distorted map includes a plurality of map areas, wherein one or more map areas of the plurality of map areas that are close to the point of interest marker are more zoomed in than map areas of the plurality of map areas that are far from the point of interest marker.

7. The method of claim 1, wherein the distorted map includes a plurality of map areas, wherein one or more map areas of the plurality of map areas that are close to the guest marker are more zoomed in than map areas of the plurality of map areas that are far from the guest marker.

8. A method for mapping a previously defined venue area, the method comprising:

identifying a location of a mobile device associated with a venue guest;

receiving, at the mobile device, map data associated with the previously defined venue area;

identifying that the location of the mobile device is within the previously defined venue area;

receiving, at the mobile device, a location of a point of interest within the previously defined venue area;

generating a distorted map, wherein the distorted map includes a point of interest marker identifying the location of the point of interest within the previously defined venue area, wherein the distorted map includes a guest marker identifying the location of the mobile device within the previously defined venue area, wherein a first map area of the distorted map is illustrated at a closer scale than a second map area of the distorted map, wherein the first map area includes at least the point of interest marker identifying the location of the point of interest; and

processing the distorted map at the mobile device for output to a display of the mobile device.

9. The method of claim 8, further comprising displaying the distorted map via the display of the mobile device.

10. The method of claim 8, wherein the first map area also includes the guest marker identifying the location of the mobile device within the previously defined venue area.

11. The method of claim 8, wherein the first map area has a gradually farther away scale toward an edge of the first map area.

12. The method of claim 8, wherein the first map area is segmented into a plurality of sub-areas, wherein one of the plurality of sub-areas is illustrated at a different scale than another of the plurality of sub-areas.

13. The method of claim 8, wherein the first map area is of a first uniform scale, and wherein the second map area is of a second uniform scale.

14. The method of claim 8, wherein the distorted map includes an illustrated line identifying from the guest marker to the point of interest marker.

15. The method of claim 8, wherein the distorted map includes a plurality of map areas, wherein one or more map areas of the plurality of map areas that are close to the point of interest marker are illustrated at a closer scale than map areas of the plurality of map areas that are far from the point of interest marker.

16. The method of claim 8, wherein the distorted map includes a plurality of map areas, wherein one or more map areas of the plurality of map areas that are close to the guest marker are more illustrated at a closer scale than map areas of the plurality of map areas that are far from the guest marker.

17. A system for mapping a previously defined venue area, the system comprising:

one or more communication transceivers that receive map data associated with the previously defined venue area, that receive a location of a point of interest within the previously defined venue area, and that receive one or more wireless signals associated with positioning;

a memory that stores instructions; and

a processor, wherein execution of the instructions by the processor causes the processor to;

identify a location of the one or more communication transceivers based on receipt of the one or more wireless signals associated with positioning,

identify that the location of the one or more communication transceivers is within the previously defined venue area,

generate a distorted map, wherein the distorted map includes a point of interest marker identifying the location of the point of interest within the previously defined venue area, wherein the distorted map includes a guest marker identifying the location of the one or more communication transceivers within the previously defined venue area, wherein a first map area of the distorted map is illustrated at a closer scale than a second map area of the distorted map, wherein the first map area includes at least the point of interest marker identifying the location of the point of interest, and

process the distorted map for output to a display.

18. The system of claim 17, further comprising a display that displays the distorted map.

19. The system of claim 17, wherein the one or more wireless signals associated with positioning are Wi-Fi signals.

20. The system of claim 17, wherein the one or more wireless signals associated with positioning are associated with a global positioning system (GPS).