Consumer products

• US 10,304,106 B2
• Filed: 07/02/2014
• Issued: 05/28/2019
• Est. Priority Date: 06/30/2009
• Status: Active Grant

• Current Assignee: Nike, Inc.
• Original Assignee: Nike, Inc.
• Inventors: Paul, Tiffany L., Mahoney, Heather A., Wood, Michael J.
• Primary Examiner(s): Ouellette, Jonathan P
• Application Number:
  US14/322,608
• Publication Number:
  US 20140316995A1
• Time in Patent Office: 1,791 Days
• Field of Search: 705 11-912
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 30/0623 Item investigation

Abstract

Computer based systems and methods allow designing (e.g., customization) of consumer products, such as articles of footwear, apparel, athletic equipment, etc., by users.

Claims

1. A method of designing a product, comprising the step of:

processing at least one visual file provided by a user as a basis for a custom design;

generating design inspiration information based on the at least one visual file;

automatically assigning, to the design inspiration information, a system metric identifier;

determining, by one or more processors and based at least in part on the design inspiration information and system metric identifier, at least one color attribute for the custom design;

determining, by the one or more processors and based at least in part on the design inspiration information and system metric identifier, at least one performance attribute for the custom design; and

causing presentation of at least one custom designed product comprising the at least one determined color attribute and the at least one determined performance attribute.

2. The method of claim 1, wherein the at least one visual file includes a photograph.

3. The method of claim 1, wherein the product is an article of footwear.

4. The method of claim 1, wherein causing presentation of the at least one custom designed product further comprises:

determining one or more custom designs incorporating the at least one determined color attribute and the at least one determined performance attribute.

5. The method of claim 1, further comprising:

generating a search tag based on the design inspiration information provided by the user for the at least one custom designed product, wherein the search tag comprises the system metric identifier.

6. The method of claim 1, further comprising:

displaying a user interface on a display device to the user, wherein the user interface includes a first user interface element that allows generation of a request to display design inspiration on the display device.

7. The method of claim 6, wherein the display device is a mobile computing device.

8. The method of claim 6, wherein the user interface includes a second user interface element that allows generation of a request to display one or more custom designs incorporating the at least one determined color attribute.

9. The method of claim 1, further comprising:

automatically selecting, by the one or more processors, at least one color attribute for the custom design based at least in part on the design inspiration information.

10. A non-transitory computer readable medium storing executable instructions that, when executed, cause an apparatus at least to perform:

processing at least one visual file provided by a user as a basis for a custom design;

generating design inspiration information based on the at least one visual file;

automatically assign, to the design inspiration information, a system metric identifier;

determining, based at least in part on the design inspiration information and system metric identifier, at least one color attribute for the custom design;

determining, based at least in part on the design inspiration information and system metric identifier, at least one performance attribute for the custom design based at least in part on the design inspiration information; and

causing presentation of at least one custom designed product comprising the at least one determined color attribute and the at least one determined performance attribute.

11. The non-transitory computer readable medium of claim 10, wherein the executable instructions, when executed, cause the apparatus to perform:

determining one or more custom designs incorporating the at least one determined color attribute and the at least one determined performance attribute.

12. The non-transitory computer readable medium of claim 10, wherein the executable instructions, when executed, cause the apparatus to perform:

generating a search tag based on the design inspiration information provided by the user for the at least one custom designed product, wherein the search tag comprises the system metric identifier.

13. The non-transitory computer readable medium of claim 12, wherein the executable instructions, when executed, cause the apparatus to perform:

associating the generated design inspiration information with a new electronic file; and

assigning the search tag to the new electronic file.

14. The non-transitory computer readable medium of claim 10, wherein the executable instructions, when executed, cause the apparatus to perform:

displaying a user interface on a display device to the user, wherein the user interface includes a first user interface element that allows generation of a request to display design inspiration on the display device.

15. The non-transitory computer readable medium of claim 14, wherein the display device is a mobile computing device.

16. The non-transitory computer readable medium of claim 15, wherein the user interface includes a second user interface element that allows generation of a request to display one or more custom designs incorporating the at least one determined color attribute.

17. The non-transitory computer readable medium of claim 10, wherein the executable instructions, when executed, cause the apparatus to perform:

automatically selecting at least one color attribute for the custom design based at least in part on the design inspiration information.

18. An apparatus, comprising:

one or more processors, and

memory storing a plurality of electronic files each associated with a different custom design, the memory having stored therein machine executable instructions, that when executed, cause the apparatus at least to perform;

processing at least one visual file provided by a user as a basis for a custom design;

generating design inspiration information based on the at least one visual file;

automatically assigning, to the design inspiration information, a system metric identifier;

determining, based at least in part on the design inspiration information and system metric identifier, at least one color attribute for the custom design;

determining, based at least in part on the design inspiration information and system metric identifier, at least one performance attribute for the custom design; and

causing presentation of at least one custom designed product comprising the at least one determined color attribute and the at least one determined performance attribute.

19. The apparatus of claim 18, wherein the executable instructions, when executed, further cause the apparatus to perform:

identifying one or more electronic files in the plurality of electronic files associated with custom designs that incorporates the at least one determined color attribute and the at least one determined performance attribute.

20. The apparatus of claim 18, wherein the at least one visual file includes a photograph.