Targeted video advertisements selected on the basis of an online user profile and presented with video programs related to that profile

• US 10,306,282 B2
• Filed: 08/29/2017
• Issued: 05/28/2019
• Est. Priority Date: 06/02/2008
• Status: Active Grant

• Current Assignee: Intent IQ, LLC (AlmondNet, Inc.)
• Original Assignee: Intent IQ, LLC (AlmondNet, Inc.)
• Inventors: Shkedi, Roy
• Primary Examiner(s): Rabovianski, Jivka A
• Application Number:
  US15/690,214
• Publication Number:
  US 20180146228A1
• Time in Patent Office: 637 Days
• Field of Search: 725 32, 725 34, 725 36, 725 46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02

Abstract

In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.

Claims

1. An automatic, computer-implemented method of presenting an advertisement targeted at a first user of a group of users, all users of the group of users having access to a first device that is Internet-connected and that can extract video programs delivered to the first device using streaming and Internet Protocol and present extracted content to the first user via a connected display device, the method comprising:

with a computer server, during presentation of a first user-selected, streamed video program, automatically arranging for presenting a first video advertisement in association with the first user-selected, streamed video program, via the first device, based on a first online user profile of a plurality of online user profiles, each associated with a different user, which first online user profile is associated with the first user,

wherein;

(a) the first device is associated with each of the plurality of online user profiles;

(b) each of the plurality of online user profiles is based on online activity from a respective online user interface device different from the first device;

(c) the first online user profile is identified, from among the plurality of online user profiles, based on information from the first online user profile being more closely related to the first video program than information from the other online user profiles of the plurality of online user profiles; and

(d) the first video advertisement is selected based on information from the first online user profile.

2. The method of claim 1 further comprising, with the computer server, during presentation of a second user-selected, streamed video program, automatically arranging for presenting a second video advertisement in association with the second user-selected, streamed video program, via the first device, based on a second online user profile of the plurality of online user profiles,

wherein:

(i) the second online user profile is identified, from among the plurality of online user profiles, based on information from the second online user profile being more closely related to the second video program than information from the other online user profiles of the plurality of online user profiles; and

(ii) the second video advertisement is selected based on information from the second online user profile.

3. The method of claim 1 wherein the identifier of the first device and the identifiers of the respective online user interface devices are associated by virtue of having a common online access identifier.

4. The method of claim 1 wherein the first device is associated with each of the plurality of online user profiles by virtue of an identifier of the first device being referenced or included in the respective online user profiles.

5. The method of claim 1 wherein the computer server automatically arranging for presenting the first video advertisement in association with the first video program comprises arranging for presenting the first video advertisement in connection with a second video program having an identified relationship with the first video program.

6. The method of claim 1 wherein the first device is physically integrated with the connected display device.

7. The method of claim 1 wherein part (c) is performed by the computer server.

8. The method of claim 1 wherein an identification of the first online user profile is received by the computer server from another computer that performed part (c).

9. The method of claim 1 wherein an identification of the first video advertisement is received by the computer server from another computer that performed part (d).

10. A system comprising at least one computer server, which system is programmed and connected to automatically present an advertisement targeted at a first user of a group of users, all users of the group of users having access to a first device that is Internet-connected and that can extract video programs delivered to the first device using streaming and Internet Protocol and present extracted content to the first user via a connected display device, the computer server being programmed and connected to automatically, during presentation of a first user-selected, streamed video program, arrange for presenting a first video advertisement in association with the first user-selected, streamed video program, via the first device, based on a first online user profile of a plurality of online user profiles, each associated with a different user, which first online user profile is associated with the first user,

wherein:

(a) the first device is associated with each of the plurality of online user profiles;

(b) each of the plurality of online user profiles is based on online activity from a respective online user interface device different from the first device;

(c) the first online user profile is identified, from among the plurality of online user profiles, based on information from the first online user profile being more closely related to the first video program than information from the other online user profiles of the plurality of online user profiles; and

(d) the first video advertisement is selected based on information from the first online user profile.

11. The system of claim 10 wherein the computer server is further programmed and connected to automatically, during presentation of a second user-selected, streamed video program, arrange for presenting a second video advertisement in association with the second user-selected, streamed video program, via the first device, based on a second online user profile of the plurality of online user profiles,

wherein:

(i) the second online user profile is identified, from among the plurality of online user profiles, based on information from the second online user profile being more closely related to the second video program than information from the other online user profiles of the plurality of online user profiles; and

(ii) the second video advertisement is selected based on information from the second online user profile.

12. The system of claim 10 wherein the identifier of the first device and the identifiers of the respective online user interface devices are associated by virtue of having a common online access identifier.

13. The system of claim 10 wherein the computer server being programmed and connected to automatically arrange for presenting the first video advertisement in association with the first video program comprises the computer server being programmed and connected to arrange for presenting the first video advertisement in connection with a second video program having an identified relationship with the first video program.

14. The system of claim 10 wherein the first device is physically integrated with the connected display device.

15. The system of claim 10 wherein the computer system is further programmed to identify the first online user profile in accordance with part (c).

16. An article comprising a tangible computer-readable medium that is not a transitory propagating signal having program instructions embodied thereon, which, when executed by at least one tangible computer server, cause the at least one computer server to implement an automatic, computer-implemented method of presenting an advertisement targeted at a first user of a group of users, all users of the group of users having access to a first device that is Internet-connected and that can extract video programs delivered to the first device using streaming and Internet Protocol and present extracted content to the first user via a connected display device, the method comprising:

during presentation of a first user-selected, streamed video program, automatically arranging for presenting a first video advertisement in association with the first user-selected, streamed video program, via the first device, based on a first online user profile of a plurality of online user profiles, each associated with a different user, which first online user profile is associated with the first user,

wherein;

(a) the first device is associated with each of the plurality of online user profiles;

(b) each of the plurality of online user profiles is based on online activity from a respective online user interface device different from the first device;

(c) the first online user profile is identified, from among the plurality of online user profiles, based on information from the first online user profile being more closely related to the first video program than information from the other online user profiles of the plurality of online user profiles; and

(d) the first video advertisement is selected based on information from the first online user profile.

17. The article of claim 16 wherein the instructions, when executed by the at least one computer server, further cause the at least one computer server, during presentation of a second user-selected, streamed video program, to automatically arrange for presenting a second video advertisement in association with the second user-selected, streamed video program, via the first device, based on a second online user profile of the plurality of online user profiles,

wherein:

(i) the second online user profile is identified, from among the plurality of online user profiles, based on information from the second online user profile being more closely related to the second video program than information from the other online user profiles of the plurality of online user profiles; and

(ii) the second video advertisement is selected based on information from the second online user profile.

18. The article of claim 16 wherein the identifier of the first device and the identifiers of the respective online user interface devices are associated by virtue of having a common online access identifier.

19. The article of claim 16 wherein the method of automatically arranging for presenting the first video advertisement in association with the first video program, which the instructions cause the at least one computer server to perform, comprises the at least one computer server computer automatically arranging presenting the first video advertisement in connection with a second video program having an identified relationship with the first video program.

20. The article of claim 16 wherein the first device is physically integrated with the connected display device.