Methods and apparatus to determine impressions corresponding to market segments
First Claim
1. A method, comprising:
- obtaining, at a first Internet domain, first requests from mobile devices, the first requests indicative of media impressions at the mobile devices;
requesting demographic information from a database proprietor, the demographic information corresponding to the first requests;
determining, by executing an instruction with a processor, a number of the media impressions that occurred on the mobile devices and that are attributable to a first demographic group, the number of the media impressions being based on attributions of the media impressions to the first demographic group by the database proprietor in the demographic information;
determining, by executing an instruction with the processor, whether a first size of a first audience that corresponds to the first demographic group satisfies a threshold, the first audience including panelists in an audience measurement panel maintained by an audience measurement entity;
when the first size of the first audience does not satisfy the threshold, determining, by executing an instruction with the processor, whether a second size of a second audience satisfies the threshold, the second audience including panelists in the audience measurement panel and corresponding to a second demographic group, the first audience being a subset of the second audience and the first demographic group being a subset of the second demographic group; and
when the second size of the second audience satisfies the threshold, conserving at least one of computing resources or network resources by executing an instruction with the processor to calculate a portion of the media impressions attributable to a market segment and to the second demographic group based on a portion of the second audience that belongs to the market segment, without using computer processing resources to continuously communicate with non-panel online users to request survey responses about personal information related to the market segment.
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Abstract
Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.
288 Citations
20 Claims
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1. A method, comprising:
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obtaining, at a first Internet domain, first requests from mobile devices, the first requests indicative of media impressions at the mobile devices; requesting demographic information from a database proprietor, the demographic information corresponding to the first requests; determining, by executing an instruction with a processor, a number of the media impressions that occurred on the mobile devices and that are attributable to a first demographic group, the number of the media impressions being based on attributions of the media impressions to the first demographic group by the database proprietor in the demographic information; determining, by executing an instruction with the processor, whether a first size of a first audience that corresponds to the first demographic group satisfies a threshold, the first audience including panelists in an audience measurement panel maintained by an audience measurement entity; when the first size of the first audience does not satisfy the threshold, determining, by executing an instruction with the processor, whether a second size of a second audience satisfies the threshold, the second audience including panelists in the audience measurement panel and corresponding to a second demographic group, the first audience being a subset of the second audience and the first demographic group being a subset of the second demographic group; and when the second size of the second audience satisfies the threshold, conserving at least one of computing resources or network resources by executing an instruction with the processor to calculate a portion of the media impressions attributable to a market segment and to the second demographic group based on a portion of the second audience that belongs to the market segment, without using computer processing resources to continuously communicate with non-panel online users to request survey responses about personal information related to the market segment. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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an impression collector to; receive, at a first Internet domain, first requests from mobile devices, the first requests indicative of media impressions at the mobile devices; request demographic information from a database proprietor, the demographic information corresponding to the first requests; a demographics determiner to determine a number of the media impressions that occurred on the mobile devices and that are attributable to a first demographic group, the number of the media impressions being based on attributions of the media impressions to the first demographic group by the database proprietor in the demographic information; a precision determiner to; determine whether a first size of a first audience that corresponds to the first demographic group satisfies a threshold, the first audience including panelists in an audience measurement panel maintained by an audience measurement entity; and when the first size of the first audience does not satisfy the threshold, determine whether a second size of a second audience satisfies the threshold, the second audience including panelists in the audience measurement panel and corresponding, to a second demographic group, the first audience being a subset of the second audience and the first demographic group being a subset of the second demographic group; and a market segment calculator to, when the second size of the second audience satisfies the threshold, conserve at least one of computing resources or network resources by executing an instruction with a processor to calculate a portion of the media impressions attributable to a market segment and to the second demographic group based on a portion of the second audience that belongs to the market segment, without using computer processing resources to continuously communicate with non-panel online users to request survey responses about personal information related to the market segment. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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access, at a first Internet domain, first requests from mobile devices, the first requests indicative of media impressions at the mobile devices; request demographic information from a database proprietor, the demographic information corresponding to the first requests; determine a number of the media impressions that occurred on the mobile devices and that are attributable to a first demographic group, the number of the media impressions being based on attributions of the media impressions to the first demographic group by the database proprietor in the demographic information; determine whether a first size of a first audience that corresponds to the first demographic group satisfies a threshold, the first audience including panelists in an audience measurement panel maintained by an audience measurement entity; when the first size of the first audience does not satisfy the threshold, determine whether a second size of a second audience satisfies the threshold, the second audience including panelists in the audience measurement panel and corresponding to a second demographic group, the first audience being a subset of the second audience and the first demographic group being a subset of the second demographic group; and when the second size of the second audience satisfies the threshold, conserve at least one of computing resources or network resources by calculating a portion of the media impressions attributable to a market segment and to the second demographic group based on a portion of the second audience that belongs to the market segment, without using computer processing resources to continuously communicate with non-panel online users to request survey responses about personal information related to the market segment. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification