Energy-efficient content serving

• US 10,311,483 B2
• Filed: 12/14/2016
• Issued: 06/04/2019
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Nath, Suman Kumar, Riva, Oriana, Burger, Douglas Christopher, Mohan, Prashanth
• Primary Examiner(s): Stoltenberg, David J
• Application Number:
  US15/379,438
• Publication Number:
  US 20170098247A1
• Time in Patent Office: 902 Days
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04L 67/01 Protocols

Abstract

Various technologies described herein pertain to prefetching content units. A prefetch request is transmitted to a server from a client device. The prefetch request includes data indicative of probabilities of slots for content units being available during an upcoming time period. The probabilities can be based on likely interaction with application(s) executed by the client device during the upcoming time period. Prefetched content units assigned to the client device for the upcoming time period can be received from the server responsive to the prefetch request. One or more of the prefetched content units can be served for display on a display screen of the client device during execution the application(s). Further, statuses of the prefetched content units can be monitored, and information that specifies a subset of the prefetched content units that are unlikely to be displayed on the display screen prior to corresponding deadlines for expiration can be transmitted.

Claims

1. A client device, comprising:

a display screen;

at least one processor; and

memory that comprises computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including;

transmitting a prefetch request to a server, the prefetch request comprises data indicative of probabilities of slots for content units being available during an upcoming time period, the probabilities of the slots being available being based on likely interaction with one or more applications executed by the client device during the upcoming time period;

receiving, from the server responsive to the prefetch request, prefetched content units assigned to the client device for the upcoming time period, wherein the prefetched content units are based on the data indicative of the probabilities of the slots being available during the upcoming time period; and

serving one or more of the prefetched content units for display on the display screen during execution of the one or more applications.

2. The client computing device of claim 1, wherein the data indicative of the probabilities of the slots being available during the upcoming time period comprises the probabilities of the slots being available during the upcoming time period.

3. The client computing device of claim 1, wherein:

the prefetch request further comprises data that indicates a number of the slots likely to be available during the upcoming time period; and

the prefetched content units are further based on the data that indicates the number of the slots likely to be available during the upcoming time period.

4. The client computing device of claim 1, the memory further comprising computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including:

computing the probabilities of the slots for the content units being available during the upcoming time period.

5. The client computing device of claim 1, the memory further comprising computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including:

receiving information that controls which of the prefetched content units is to be displayed during each of the slots;

wherein the one or more of the prefetched content units are served for display on the display screen during execution of the one or more applications based on the information that controls which of the prefetched content units is to be displayed during each of the slots.

6. The client computing device of claim 1, the memory further comprising computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including:

monitoring statuses of the prefetched content units at the client device; and

transmitting, to the server, information that specifies the statuses of at least a subset of the prefetched content units at the client device.

7. The client computing device of claim 6, wherein the information that specifies the statuses of at least the subset of the prefetched content units at the client device transmitted to the server indicates a subset of the prefetched content units at the client device that have been displayed on the display screen of the client device.

8. The client computing device of claim 6, wherein the information that specifies the statuses of at least the subset of the prefetched content units at the client device transmitted to the server indicates a subset of the prefetched content units at the client device that are unlikely to be displayed on the display screen of the client device prior to corresponding deadlines for expiration.

9. The client computing device of claim 6, wherein the information that specifies the statuses of at least the subset of the prefetched content units at the client device is opportunistically transmitted when a radio of the client device is active for a disparate transmission.

10. A method performed by a client device, comprising:

transmitting a prefetch request to a server from the client device, the prefetch request comprises data that indicates a number of slots for content units likely to be available during an upcoming time period, the number of slots likely to be available during the upcoming time period being based on likely interaction with one or more applications executed by the client device during the upcoming time period;

receiving, at the client device from the server responsive to the prefetch request, prefetched content units assigned to the client device for the upcoming time period, wherein the prefetched content units are based on the data that indicates the number of the slots likely to be available during the upcoming time period; and

serving one or more of the prefetched content units for display on a display screen of the client device during execution of the one or more applications.

11. The method of claim 10, further comprising:

computing the number of the slots for the content units likely to be available during the upcoming time period.

12. The method of claim 10, wherein:

the prefetch request further comprises data that specifies probabilities of the slots being available during the upcoming time period; and

the prefetched content units are further based on the data that specifies the probabilities of the slots being available during the upcoming time period.

13. The method of claim 10, further comprising:

receiving, from the server, information that controls which of the prefetched content units is to be displayed during each of the slots; and

selecting the one or more of the prefetched content units that are served for display on the display screen of the client device during execution of the one or more applications based on the information that controls which of the prefetched content units is to be displayed during each of the slots.

14. The method of claim 10, further comprising:

monitoring statuses of the prefetched content units at the client device; and

transmitting, from the client device to the server, information that specifies the statuses of at least a subset of the prefetched content units at the client device.

15. The method of claim 14, wherein the information that specifies the statuses of at least the subset of the prefetched content units at the client device transmitted to the server indicates a subset of the prefetched content units at the client device that are unlikely to be displayed on the display screen of the client device prior to corresponding deadlines for expiration.

16. The method of claim 14, wherein the information that specifies the statuses of at least the subset of the prefetched content units at the client device is opportunistically transmitted when a radio of the client device is active for a disparate transmission.

17. A method executed by a client device, comprising:

monitoring statuses of prefetched content units at the client device, the prefetched content units being at the client device to be served for display on a display screen of the client computing device during execution of one or more applications by the client device; and

transmitting, from the client device to the server, information that specifies a subset of the prefetched content units at the client device that are unlikely to be displayed on the display screen of the client device prior to corresponding deadlines for expiration.

18. The method of claim 17, further comprising:

receiving, at the client device from the server responsive to transmission of the information, a differing prefetched content unit.

19. The method of claim 17, further comprising:

receiving, at the client device from the server responsive to transmission of the information, an indication that invalidates a particular prefetched content unit at the client device that is unlikely to be displayed on the display screen of the client device prior to a corresponding deadline for expiration.

20. The method of claim 17, further comprising:

transmitting one or more prefetch requests to the server from the client device;

receiving, at the client device from the server responsive to the one or more prefetch requests, the prefetched content units assigned to the client device; and

serving one or more of the prefetched content units for display on the display screen of the client device during execution of the one or more applications by the client device.