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Experimentation and optimization service

  • US 10,315,114 B2
  • Filed: 07/18/2017
  • Issued: 06/11/2019
  • Est. Priority Date: 09/10/2014
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • creating, at a server computing device, a game variant model for a version of an online game, the game variant model corresponding to game-related data of a plurality of players associated with a type of client computing device, the creating of the game variant model including;

    identifying a plurality of player segments, each respective player segment including players that share at least one common attribute and use a common type of client device; and

    defining at least one desired player activity in the online game, which defining includes defining a desired type of transaction request to be received from respective type of client computing device that corresponds with a particular player segment;

    generating, at the server computing device, one or more rules for building a respective instance of a game variant based on the game variant model;

    receiving an indication that a physical instance of the type of client computing device is requesting access to the online game;

    generating an instance of the game variant based on the one or more rules; and

    sending, from the server computing device, the instance of the game variant to the physical instance of the client computing device for instantiation.

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  • 6 Assignments
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