Providing knowledge panels with search results

• US 10,318,567 B2
• Filed: 08/10/2016
• Issued: 06/11/2019
• Est. Priority Date: 08/04/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Henry, Jeromy William
• Primary Examiner(s): Spieler, William
• Application Number:
  US15/233,125
• Publication Number:
  US 20160350414A1
• Time in Patent Office: 1,035 Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/338 Presentation of query results
• CPC Class Codes: G06F 16/345 Summarisation for human users
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels with search results. In one aspect, a method includes obtaining search results that are responsive to a received query. A factual entity referenced by the query is identified. Content is identified for display in a knowledge panel for the factual entity. The content includes at least one content item obtained from a first resource and at least one second content item obtained from a second resource different than the first resource. Data is provided that causes the identified search results and the knowledge panel to be presented on a search results page. The knowledge panel presents the identified content in a knowledge panel area that is along side at least a portion of the search results.

Claims

1. A method performed by data processing apparatus, the method comprising:

receiving, from a client computing device, a query that references a given factual entity;

generating search results, each search result referencing a respective electronic resource related to the received query;

selecting, from a set of content items related to the given factual entity and that have been obtained from multiple electronic resources, content items for display in a user interface element that provides an information summary for the given factual entity, wherein;

at least a portion of the selected content items are selected based on a number of received queries that reference both (i) the given factual entity and (ii) content depicted by the selected content item; and

the selected content items include multiple types of content items obtained from the multiple electronic resources; and

in response to receiving the query, providing, to the client computing device, data that causes the client computing device to present the user interface element in a designated area of a search results page with the search results, the presented user interface element including the selected content items and being different from the search results.

2. The method of claim 1, wherein the user interface element is presented adjacent to the search results.

3. The method of claim 1, wherein the user interface element is presented between two or more of the search results.

4. The method of claim 1, wherein the user interface element consumes a larger area of a display than each individual search result.

5. The method of claim 1, further comprising:

selecting, from a plurality of knowledge panel templates, given knowledge panel template based on a type of entity for the given factual entity, wherein each of the plurality of knowledge panel templates provide a consistent user interface including standard types of content items in each knowledge panel generated using the knowledge panel templates; and

generating the user interface element by populating the given knowledge panel template with the selected content items.

6. The method of claim 1, further comprising:

receiving data specifying a user interaction with the user interface element; and

providing data that causes additional content items to be presented within the user interface element without navigating away from a search results page on which the user interface element and the search results are presented.

7. The method of claim 1, wherein at least one selected content item includes a fact about the given factual entity.

8. The method of claim 1, further comprising:

identifying two or more entities referenced by the received query, the two or more entities including the given factual entity;

identifying, for each of the two or more entities, a respective template for use in generating a respective user interface element that provides an information summary for the entity;

determining, based on one or more terms of the received query, to provide the user interface element that provides the information summary for the given factual entity;

in response to determining to provide the user interface element that provides the information summary for the given factual entity, selecting, the respective template for the given factual entity; and

generating the user interface element by populating the selected template with the selected content items,

wherein selecting the content items for display in the user interface element comprises selecting, from a set of content items related to the given factual entity, content items that have a type that matches content item types specified by the selected template.

9. The method of claim 1, wherein the user interface element includes a first area that presents one or more standard types of content items including an image of the factual entity and a second area that presents one or more types of content items selected based on the given factual entity, and wherein each standard type of content item is presented in the particular area for each user interface element provided for each of multiple different types of factual entities.

10. The method of claim 1, wherein the user interface element includes an interactive user interface element that enables a user to request additional information and that presents the additional information in the user interface element on the search results page without navigating away from the search results page.

11. The method of claim 1, wherein the multiple electronic resources comprise multiple different web pages.

12. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving, from a client computing device, a query that references a given factual entity;

generating search results, each search result referencing a respective electronic resource related to the received query;

selecting, from a set of content items related to the given factual entity and that have been obtained from multiple electronic resources, content items for display in a user interface element that provides an information summary for the given factual entity, wherein;

at least a portion of the selected content items are selected based on a number of received queries that reference both (i) the given factual entity and (ii) content depicted by the selected content item; and

the selected content items include multiple types of content items obtained from the multiple electronic resources; and

in response to receiving the query, providing, to the client computing device, data that causes the client computing device to present the user interface element in a designated area of a search results page with the search results, the presented user interface element including the selected content items and being different from the search results.

13. The non-transitory computer storage medium of claim 12, wherein the operations further comprise:

selecting, from a plurality of knowledge panel templates, given knowledge panel template based on a type of entity for the given factual entity, wherein each of the plurality of knowledge panel templates provide a consistent user interface including standard types of content items in each knowledge panel generated using the knowledge panel templates; and

generating the user interface element by populating the given knowledge panel template with the selected content items.

14. The non-transitory computer storage medium of claim 12, wherein the operations further comprise:

receiving data specifying a user interaction with the user interface element; and

providing data that causes additional content items to be presented within the user interface element without navigating away from a search results page on which the user interface element and the search results are presented.

15. A system comprising:

a data processing apparatus; and

a computer storage medium encoded with a computer program, the program comprising data processing apparatus instructions that when executed by the data processing apparatus cause the data processing apparatus to perform operations comprising;

receiving, from a client computing device, a query that references a given factual entity;

generating search results, each search result referencing a respective electronic resource related to the received query;

selecting, from a set of content items related to the given factual entity and that have been obtained from multiple electronic resources, content items for display in a user interface element that provides an information summary for the given factual entity, wherein;

at least a portion of the selected content items are selected based on a number of received queries that reference both (i) the given factual entity and (ii) content depicted by the selected content item; and

the selected content items include multiple types of content items obtained from the multiple electronic resources; and

in response to receiving the query, providing, to the client computing device, data that causes the client computing device to present the user interface element in a designated area of a search results page with the search results, the presented user interface element including the selected content items and being different from the search results.

16. The system of claim 15, wherein the user interface element is presented adjacent to the search results.

17. The system of claim 15, wherein the user interface element is presented between two or more of the search results.

18. The system of claim 15, wherein the user interface element consumes a larger area of a display than each individual search result.

19. The system of claim 15, wherein the operations further comprise:

selecting, from a plurality of knowledge panel templates, given knowledge panel template based on a type of entity for the given factual entity, wherein each of the plurality of knowledge panel templates provide a consistent user interface including standard types of content items in each knowledge panel generated using the knowledge panel templates; and

generating the user interface element by populating the given knowledge panel template with the selected content items.

20. The system of claim 15, wherein the operations further comprise:

receiving data specifying a user interaction with the user interface element; and

providing data that causes additional content items to be presented within the user interface element without navigating away from a search results page on which the user interface element and the search results are presented.