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Inserting information into playing content

  • US 10,318,579 B2
  • Filed: 09/06/2013
  • Issued: 06/11/2019
  • Est. Priority Date: 09/06/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • identifying, at a playback device, by executing an instruction with a processor, real-time content by comparing a fingerprint of the real-time content to a plurality of reference fingerprints, the plurality of reference fingerprints corresponding to a plurality of different media;

    identifying, at the playback device by executing an instruction with the processor, a break in the real-time content playing via the playback device based on the identification of the real-time content;

    assigning, by executing an instruction with the processor, a ranking to multiple information segments, the ranking based on a priority associated with a timeliness of an information segment relative to other information segments;

    selecting, by executing an instruction with the processor, an information segment to present during the break based on the assigned rankings; and

    inserting, by executing an instruction with the processor, the information segment into the real-time content playing via the playback device upon an occurrence of the break by playing the information segment over the real-time content on the playback device.

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