×

Contextual dynamic advertising based upon captured rendered text

  • US 10,318,995 B2
  • Filed: 08/19/2016
  • Issued: 06/11/2019
  • Est. Priority Date: 04/01/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method, comprising:

  • receiving, by one or more computers, a sequence of one or more words optically or acoustically captured from a document by a user during a text capture operation performed by the user using an optical or acoustic capture device;

    identifying, by the one or more computers and based at least on the sequence of one or more words, a document from which the sequence of one or more words were optically or acoustically captured;

    identifying, by the one or more computers, a set of advertisements that are eligible for delivery in response to the sequence of one or more words being optically or acoustically captured from the document, each advertisement in the set of advertisements being previously defined as eligible for delivery when words are optically or acoustically captured from the document by users;

    identifying, by the one or more computers, contextual data specifying circumstances under which the text capture operation was performed by the user;

    selecting, by the one or more computers and from the set of advertisements, a particular advertisement based on the contextual data using one or more rules for selecting an advertisement based on contextual data, including;

    identifying a portion of the document from which the sequence of one or more words was optically or acoustically captured; and

    selecting, as the particular advertisement and using the one or more rules, an advertisement associated with the portion of the document based on a hierarchy specified by the one or more rules that indicates that advertisements associated with the portion of the document are to be selected over advertisements associated with the document as a whole; and

    providing, by the one or more computers, the selected advertisement to a device of the user.

View all claims
  • 4 Assignments
Timeline View
Assignment View
    ×
    ×