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Systems and methods for personalized pricing

  • US 10,319,010 B2
  • Filed: 08/10/2012
  • Issued: 06/11/2019
  • Est. Priority Date: 08/12/2011
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a client device, at a pricing system, a pricing request that comprises a location identifier that identifies a retail location, and a user identifier associated with a user of the client device;

    accessing a user profile associated with the user identifier in response to the receiving the pricing request at the pricing system, the user profile comprising user profile data that includes a purchase history of the user, and demographics data of the user;

    selecting a pricing option from among a set of pricing structures associated with the retail location based on the user profile data of the user and the pricing request that includes the location identifier that identifies the retail location;

    causing display of a presentation of the pricing option at the client device;

    receiving a selection of the pricing option from the client device; and

    processing a transaction at a point of sale system associated with the retail location based on the pricing option.

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