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Methods and systems for impression inventory trading

  • US 10,319,055 B2
  • Filed: 06/04/2014
  • Issued: 06/11/2019
  • Est. Priority Date: 06/04/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, from a seller, a specification of impression inventory for sale comprising a plurality of terms, the impression inventory having associated therewith a plurality of targeting attributes, the attributes comprising one or more web domains on which the impression inventory exists;

    providing to the seller a first user interface screen comprising a listing of the plurality of targeting attributes and a respective user interface control for each targeting attribute visually indicating whether the targeting attribute is hidden or visible to a potential impression inventory buyer;

    providing to one or more potential impression inventory buyers a second user interface screen comprising a visual depiction of the impression inventory specification and visible targeting attributes associated therewith;

    receiving from a first one of the potential impression inventory buyers a proposed modification to one or more of the terms of the impression inventory specification, the terms comprising a minimum price floor for real-time bidding auctions to serve impressions on the impression inventory;

    providing to the seller a third user interface screen comprising a visual depiction of the impression inventory specification with a visual identification of the proposed modification to one or more of the terms;

    receiving in response to the proposed modification via a first one of the user interface controls of the first user interface screen a change in status of a first one of the targeting attributes from hidden to visible, the first targeting attribute comprising the one or more web domains;

    providing an application programming interface (API) including an activity stream API configured to receive messages for broadcast to the seller and the potential impression inventory buyers within one or more of the user interface screens; and

    conducting a real-time bidding auction to serve an impression on impression inventory at one of the web domains, the conducting comprising setting a price floor based on the minimum price floor for bids received from the first potential impression inventory buyer.

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