Systems and methods for dealing with online activity based on delivery of a television advertisement
DCFirst Claim
1. A computer-implemented method of dealing with online activity of a first user having a first set-top box and a first online user interface device, the method comprising:
- (a) receiving at a computer system a notification, wherein the notification;
(i) includes or references a first set-top box identifier, and (ii) results from and signifies a first television advertisement presented using the first set-top box that corresponds to the first set-top box identifier; and
(b) using the notification, automatically with the computer system causing a first action to be taken with respect to online activity through the first online user interface device subsequent to presentation of the first television advertisement, which first online user interface device corresponds, at a time of the first action, to a first online user interface device identifier;
(c) wherein the first online user interface device identifier and the first set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier.
3 Assignments
Litigations
2 Petitions
Reexamination
Accused Products
Abstract
In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the activity is tracked based on information from a user profile that references or includes a first set-top box identifier. That information is derived at least in part from automatically collected data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at the time of that user behavior, to the first set-top box identifier. The first online access identifier is associated with the first set-top box identifier, by being referenced or included in the user profile, by being associated in a database, or otherwise.
226 Citations
33 Claims
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1. A computer-implemented method of dealing with online activity of a first user having a first set-top box and a first online user interface device, the method comprising:
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(a) receiving at a computer system a notification, wherein the notification;
(i) includes or references a first set-top box identifier, and (ii) results from and signifies a first television advertisement presented using the first set-top box that corresponds to the first set-top box identifier; and(b) using the notification, automatically with the computer system causing a first action to be taken with respect to online activity through the first online user interface device subsequent to presentation of the first television advertisement, which first online user interface device corresponds, at a time of the first action, to a first online user interface device identifier; (c) wherein the first online user interface device identifier and the first set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a computer system structured and connected to deal with online activity of a user having a set-top box and an online user interface device by; (a) receiving at the computer system a notification, wherein the notification;
(i) includes or references a set-top box identifier, and (ii) results from and signifies a television advertisement presented using the set-top box that corresponds to the set-top box identifier; and(b) using the notification, automatically with the computer system causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of the television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier; (c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identified. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to a computer system, instruct the computer system to deal with online activity of a user having a set-top box and an online user interface device by performing the method of:
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(a) based on receipt at the computer system of a notification, causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of a television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier; (b) wherein the notification;
(i) includes or references a set-top box identifier, and (ii) results from and signifies the television advertisement presented using the set-top box that corresponds to the set-top box identifier; and(c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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Specification