Targeted content delivery using outdoor lighting networks (OLNs)

• US 10,321,528 B2
• Filed: 07/16/2012
• Issued: 06/11/2019
• Est. Priority Date: 10/26/2007
• Status: Active Grant

• Current Assignee: Signify Holding B.V. (Signify N.V.)
• Original Assignee: Philips Lighting Holding BV (Signify N.V.)
• Inventors: Cavalcanti, Dave Alberto Tavares, Dowling, Kevin J., Morgan, Frederick, Wang, Jianfeng, Lys, Ihor, Blackwell, Michael
• Primary Examiner(s): Boswell, Beth V
• Assistant Examiner(s): Anderson, Folashade
• Application Number:
  US13/549,823
• Publication Number:
  US 20120310703A1
• Time in Patent Office: 2,521 Days
• Field of Search: 705 729
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04B 10/114 Indoor or close-range type systems
• CPC Class Codes: H04B 10/116 Visible light communication
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/38 for collecting sensor information
• CPC Class Codes: H05B 45/12 using optical feedback
• CPC Class Codes: H05B 45/30 Driver circuits
• CPC Class Codes: H05B 47/11 by determining the brightness or colour temperature of ambient light
• CPC Class Codes: H05B 47/165 following a pre-assigned programmed sequence; Logic control [LC]
• CPC Class Codes: H05B 47/175 by remote control
• CPC Class Codes: H05B 47/19 via wireless transmission
• CPC Class Codes: Y02B 20/40 Control techniques providing energy savings, e.g. smart controller or presence detection

Abstract

This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network, e.g. hosted at lighting units. This invention enables new business scenarios where operators and/or owners of the city'"'"'s lighting infrastructure can provide a value added service or generate revenue from ad providers and local businesses by leveraging the data acquired through the lighting and adjacent infrastructure (e.g. sensors) to help the businesses to increase their advertising performance/targets; particularly, with respect to Location Based Services (LBS).

Claims

1. A targeted content delivery system, comprising:

an outdoor lighting network comprising a plurality of lighting units;

a central management server configured to manage the outdoor lighting network; and

at least one sensor configured to communicate with at least one lighting unit of the plurality of lighting units, said at least one sensor also configured to sense dynamic data consisting of traffic information, environmental information, imaging data, or combinations thereof and communicate said dynamic data to the central management server;

wherein the central management server is configured to;

receive information related to desired targeted content from a remote computing system; and

continuously analyze the sensed dynamic data, identify events or alerts associated with said information related to desired targeted content based on the analyzed sensed dynamic data and deliver target content delivery information to said remote computing system based on the identified event or alert;

wherein the remote computing system is configured to;

process and deliver targeted advertising content to one or more displays for displaying advertising content based on the target content delivery information provided by the central management server; and

process priorities of the targeted advertising content based at least in part on the target content delivery information provided by the central management server.

2. The system of claim 1, further configured to:

receive one or more service requests from the remote computing system;

define events or target alerts associated with said one or more service requests;

adjust and schedule sensor measurements according to said one or more service requests;

aggregate data from the sensor;

analyze the data to identify patterns associated with the certain events or alerts; and

,

inform the remote computing system when a certain event or alert is detected that may trigger one or more ads.

3. The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update content of the one or more ads.

4. The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update priorities of the targeted advertising content.

5. The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update one or more target areas of the one or more ads.

6. The system of claim 2, wherein the system is configured to communicate between the central management server and the remote computing system in order to update bidding price of the one or more ads.

7. The system of claim 2, wherein the system is configured to communicate between the central management server and the an ad provider computing system in order to negotiate with the remote computing system prices associated with said one or more service requests.

8. The system of claim 1, wherein the remote computing system is configured to use location based service technology.