Omnichannel retailing

• US 10,325,309 B2
• Filed: 12/04/2013
• Issued: 06/18/2019
• Est. Priority Date: 08/01/2013
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Gadre, Akshay, Driscoll, Dennis
• Primary Examiner(s): Dunham, Jason B
• Assistant Examiner(s): Bargeon, Brittany E
• Application Number:
  US14/096,945
• Publication Number:
  US 20150039461A1
• Time in Patent Office: 2,022 Days
• Field of Search: 705 267
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0639 Item locations

Abstract

A device may determine its location within a store and display the location on a map of the store. A user may provide a shopping list to the device. The device may then display the location of desired items on the map of the store. When an item is located in multiple locations, the device may display one or more of the locations for the item. The device may suggest a route through the store by which the user can find all of the items on the shopping list. The device may recommend products to the user based on items near the device, items on the shopping list, or items identified by the user. The device may have the ability to identify items. The device may communicate with the server to gather information about an identified item.

Claims

1. A system comprising:

one or more processors of one or more machines configured to perform operations comprising;

determining, by a GPS sensor in a user device, a location of the user device within a store;

receiving, from a server over a network, a map of the store;

identifying a first item from a list of a plurality of items, the first item having a plurality of locations within the store;

selecting a first location of the first item from among the plurality of locations within the store;

in response to the determining of the location of the user device within the store, generating, based on the list of the plurality of items and the map of the store, a path to the first location of the first item;

displaying the location of the user device within the store and the first location of the first item on the map of the store;

determining, based on the location of the user device within the store as determined by the GPS sensor in the user device, a recommended item;

in response to the determining the recommended item, displaying on a user interface content associated with the recommended item;

displaying a user interface element operable to receive user selection of a different location of the first item from among the plurality of locations within the store; and

in response to receiving, via the user interface element, a user selection of the different location of the first item from among the plurality of locations within the store, ceasing display of the first location of the first item on the map of the store and displaying the different location of the first item on the map of the store.

2. The system of claim 1, wherein:

a second item on the list of the plurality of items is located at multiple locations within the store; and

the operations further comprise;

selecting a location of the second item from among the multiple locations based on a distance of each of the multiple locations from the first location of the first item; and

displaying the selected location of the second item.

3. The system of claim 1, wherein the operations further comprise:

determining that a second item on the list of the plurality of items is unavailable in the store; and

presenting a user interface operable to order the second item from an electronic commerce site.

4. The system of claim 1, wherein:

the system further comprises an imaging device; and

the operations further comprise;

recognizing a second item based on an input from the imaging device; and

recommending a third item based on the recognized second item.

5. A method comprising:

determining, by a GPS sensor in a user device, a location of the user device within a store;

receiving, from a server over a network, a map of a store;

identifying a first item from a list of a plurality of items, the first item having a plurality of locations within the store;

selecting a first location of the first item from among the plurality of locations within the store;

in response to the determining of the location of the user device within the store, generating, based on the list of the plurality of items and the map of the store, a path to the first location of the first item;

displaying the location of the user device within the store and the first location of the first item on the map of the store;

determining, based on the location of the user device within the store as determined by the GPS sensor in the user device, a recommended item;

in response to the determining the recommended item, displaying on a user interface content associated with the recommended item;

displaying a user interface element operable to receive user selection of a different location of the first item from among the plurality of locations within the store; and

in response to receiving, via the user interface element, the user selection of the different location of the first item from among the plurality of locations within the store, ceasing display of the first location of the first item on the map of the store and displaying the different location of the first item on the map of the store.

6. The method of claim 5, wherein a second item on the list of the plurality of items is located at multiple locations within the store the method further comprising:

selecting a location of the second item from among the multiple locations based on a distance of each of the multiple locations from the first location of the first item; and

displaying the selected location of the second item.

7. The method of claim 5, further comprising:

determining that a second item on the list of the plurality of items is unavailable in the store; and

displaying a user interface operable to order the second item from an electronic commerce site.

8. The method of claim 5, further comprising:

recognizing a second item based on an input from an imaging device; and

recommending a third item based on the recognized second item.

9. The method of claim 5, further comprising:

identifying a second item having a plurality of locations within the store;

selecting a location of the second item from among the plurality of locations based on a distance of each of the plurality of locations of the second item from the first location of the first item; and

displaying the selected location of the second item on the map of the store.

10. A non-transitory machine-readable medium having stored therein a set of program instructions which, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

determining, by a GPS sensor in a user device, a location of the user device within a store;

receiving, from a server over a network, a map of the store;

identifying a first item from a list of a plurality of items, the first item having a plurality of locations within the store;

selecting a first location of the first item from among the plurality of locations within the store;

in response to the determining of the location of the user device within the store, generating, based on the list of the plurality of items and the map of the store, a path to the first location of the first item;

displaying the location of the user device within the store and the first location of the first item on the map of the store;

determining, based on the location of the user device within the store as determined by the GPS sensor in the user device, a recommended item;

in response to the determining the recommended item, displaying on a user interface content associated with the recommended item;

displaying a user interface element operable to receive user selection of a different location of the first Item from among the plurality of locations within the store; and

in response to receiving, via the user interface element, a user selection of the different location of the first item from among the plurality of locations within the store, ceasing display of the first location of the first item on the map of the store and displaying the different location of the first item on the map of the store.

11. The non-transitory machine-readable medium of claim 10, wherein the operations further comprising:

determining that a second item on the list of the plurality of items is unavailable in the store; and

displaying a user interface operable to order the second item from an electronic, commerce site.

12. The non-transitory machine-readable medium of claim 10, wherein the selecting of the first location of the item from among the plurality of locations is based on a distance of each of the plurality of locations from the location of the user device.