System and method for dynamically generating personalized websites

• US 10,326,858 B2
• Filed: 05/23/2017
• Issued: 06/18/2019
• Est. Priority Date: 05/23/2017
• Status: Active Grant

• Current Assignee: Sincro LLC (Ansira, Inc.)
• Original Assignee: CDK Global Incorporated
• Inventors: Waite, Benjamin, Goindwani, Deepak, West, Loren, Taylor, Jason, Cokos, John
• Primary Examiner(s): Bloomquist, Keith D
• Application Number:
  US15/602,999
• Publication Number:
  US 20180341628A1
• Time in Patent Office: 756 Days
• Field of Search: None
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles

Abstract

The present disclosure provides for personalizing content, an outline, and a theme for a web page. Personalizing content can include associating a profile with a web page request; generating a graph including nodes and links based on the profile; generating a plurality of cards from the nodes and the links of the graph; selecting the outline and the theme based on the profile; generating a page code from the plurality of cards, the outline, and the theme; and providing the page code to the web server.

Claims

1. A server to generate a web page, the server comprising:

an electronic memory to store a web page request received from a web server responsive to a request for a web page originating from a user operating a web browser; and

one or more processing units configured to;

associate a profile with the web page request, the profile corresponding to the user operating the web browser;

generate a graph including nodes and links based on the profile, each one of the nodes including content to be displayed by the web page, the links defining relationships between nodes;

generate a plurality of cards from the nodes and the links of the graph, each card of the plurality of cards corresponding to one of the nodes, each card of the plurality of cards comprising a presentational form of the content of the corresponding one of the nodes to be displayed in a specific section within a displayed layout of the web page;

select an outline and a theme based on the profile, the outline comprising a specific structural organization of the plurality of cards within the displayed layout of the web page, the theme comprising a defined collection of layouts for the plurality of cards, each layout of the defined collection of layouts defining positions of content elements within a corresponding card of the plurality of cards;

generate a page code from the plurality of cards, the outline, and the theme; and

provide the page code to the web server for distribution to the web browser.

2. The server of claim 1, wherein the web page comprises a vehicle dealer web page and at least one of the nodes corresponds to a vehicle.

3. The server of claim 1, wherein each of the plurality of cards includes a title field, a media field, a copy field, and a links field.

4. The server of claim 3, wherein the links field corresponds to the links.

5. The server of claim 1, wherein the one or more processing units configured to generate the graph based on the profile are further configured to access a plurality of rules, stored in the electronic memory, to generate the graph, wherein the plurality of rules to generate the graph are selected based on the profile.

6. The server of claim 1, wherein the one or more processing units configured to select the outline and the theme are further configured to:

select the outline based on a plurality of rules, stored in the electronic memory, that correlate profiles to outlines; and

select the theme based on a plurality of rules, stored in the electronic memory, that correlate the profiles to the themes.

7. The server of claim 1, wherein the one or more processing units configured to generate the page code are further configured to generate data that is processed by the web browser to generate the web page.

8. The server of claim 1, wherein the plurality of cards includes a card including at least one other card of the plurality of cards within the card.

9. The server of claim 1, wherein the web page request comprises data that is used to generate the profile.

10. A computer-readable storage medium having stored thereon instructions that, when implemented by a computing device, cause the computing device to:

receive a web page request from a user computing device at a web server;

associate a profile with the web page request at the web server;

generate, at a graph server, a graph including nodes and links based on the profile, each one of the nodes including content to be displayed by the web page, the links defining relationships between the nodes;

select, at the graph server, an outline for the web page based on the profile, the outline comprising a specific structural organization of a plurality of cards, each card of the plurality of cards corresponding to one of the nodes, each card of the plurality of cards comprising a presentation form of the content of the corresponding one of the nodes to be displayed in a specific section within a displayed layout of the web page;

select, at the graph server, a theme for the web page based on the profile, the theme comprising a defined collection of layouts for the plurality of cards, each layout of the defined collection of styles defining positions of content elements within a corresponding card of the plurality of cards;

generate, at the graph server, the web page based on the graph, the outline, and the theme;

provide, from the graph server, the web page to the web server; and

provide, from the web server, the web page to the computing device.

11. The computer-readable storage medium of claim 10, wherein the instructions to associate the profile further comprise instructions to associate a user profile with the web page request.

12. The computer-readable storage medium of claim 10, wherein the instructions to associate the profile further comprise instructions to associate a device profile with the web page request.

13. The computer-readable storage medium of claim 10, wherein the theme further comprises a defined collection of styles for the plurality of cards, each style of the defined collection of styles including cascading style sheet (CSS) properties, colors, fonts, or combinations thereof.

14. The computer-readable storage medium of claim 10, wherein the instructions to generate the web page include instructions to organize the plurality of cards and the associated content in the outline.

15. The computer-readable storage medium of claim 14, wherein the instructions to organize the plurality of cards and the associated content in the outline further comprise instructions to organize the plurality of cards and the associated content in the outline while maintaining relationships between the plurality of entities as prescribed by the links.

16. The computer-readable storage medium of claim 14, wherein the instructions to generate the web page further include instructions to combine the outline and the theme in the web page.

17. A method comprising:

receiving, at a web server, a web page request from a user computing device;

associating a profile with the web page request;

generating, at a graph server, a graph including nodes and links based on the profile, each one of the nodes including content to be displayed by the web page, the links defining relationships between the nodes;

accessing, at the graph server, content corresponding to the nodes from a plurality of storage computing devices;

generating, at the graph server, a plurality of cards based on the nodes and the links from the graph, wherein the plurality of cards comprise at least the content, each card of the plurality of cards corresponding to one of the nodes, each card of the plurality of cards comprising a presentational form of the content of the corresponding one of the nodes to be displayed in a specific section within a displayed layout of the web page;

selecting, at the graph server, an outline and a theme for a web page based on the profile, the outline comprising a specific structural organization of the plurality of cards within the displayed layout of the web page, the theme comprising a defined collection of layouts for the plurality of cards, each layout of the defined collection of layouts defining positions of content elements within a corresponding card of the plurality of cards;

generating, at the graph server, the web page based on the plurality of cards, the outline, and the theme;

providing, from the graph server, the web page to the web server; and

providing, from the web server, the web page to the user computing device.

18. The method of claim 17, wherein the plurality of storage computing devices comprise a plurality of different data stores with different syntaxes.

19. The method of claim 18, wherein accessing the content further comprises providing a request, using a single syntax, for the content to an adapter system that communicates with the plurality of different data stores using the different syntaxes.