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System to track engagement of media items

  • US 10,327,100 B1
  • Filed: 10/02/2018
  • Issued: 06/18/2019
  • Est. Priority Date: 06/28/2016
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a memory; and

    at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;

    presenting a message that includes media content at a device;

    receiving a request to access the media content from the device, the request including a first timestamp;

    detecting the device within a boundary of a geo-fence that encompasses a location associated with the media content;

    determining a period of time between the request to access the media content and the detecting the device within the boundary of the geo-fence that encompasses the location based on at least the timestamp; and

    content;

    calculating an engagement score of the media content based on the period of time.

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