System to track engagement of media items
First Claim
Patent Images
1. A system comprising:
- a memory; and
at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;
presenting a message that includes media content at a device;
receiving a request to access the media content from the device, the request including a first timestamp;
detecting the device within a boundary of a geo-fence that encompasses a location associated with the media content;
determining a period of time between the request to access the media content and the detecting the device within the boundary of the geo-fence that encompasses the location based on at least the timestamp; and
content;
calculating an engagement score of the media content based on the period of time.
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Abstract
An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
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Citations
20 Claims
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1. A system comprising:
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a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising; presenting a message that includes media content at a device; receiving a request to access the media content from the device, the request including a first timestamp; detecting the device within a boundary of a geo-fence that encompasses a location associated with the media content; determining a period of time between the request to access the media content and the detecting the device within the boundary of the geo-fence that encompasses the location based on at least the timestamp; and
content;calculating an engagement score of the media content based on the period of time. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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presenting a message that includes media content at a device; receiving a request to access the media content from the device, the request including a first timestamp; detecting the device within a boundary of a geo-fence that encompasses a location associated with the media content; determining a period of time between the request to access the media content and the detecting the device within the boundary of the geo-fence that encompasses the location based on at least the timestamp; and calculating an engagement score of the media content based on the period of time. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
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presenting a message that includes media content at a device; receiving a request to access the media content from the device, the request including a first timestamp; detecting the device within a boundary of a geo-fence that encompasses a location associated with the media content; determining a period of time between the request to access the media content and the detecting the device within the boundary of the geo-fence that encompasses the location based on at least the timestamp; and calculating an engagement score of the media content based on the period of time. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification