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Presenting supplemental content in context

  • US 10,331,744 B2
  • Filed: 08/31/2012
  • Issued: 06/25/2019
  • Est. Priority Date: 06/07/2010
  • Status: Active Grant
First Claim
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1. A method for displaying at least a portion of available supplemental content in context, the method comprising:

  • identifying, in primary content that is being presented on a display of a computing device of a user, an entity referenced in the primary content;

    inferring that the entity referenced in the primary content is of interest to the user, wherein inferring that the entity is of interest to the user comprises;

    computing a score for the entity, the score computed based upon a number of messages that reference the entity, the messages posted by contacts of the user by way of at least one social media application, wherein the entity is inferred to be of interest to the user based upon the score computed for the entity;

    responsive to inferring that the entity is of interest to the user, selecting a message for display that references the entity from amongst the messages, the message selected for display based upon a time when the message was posted; and

    displaying a view on the display together with the primary content, the view comprises the message and an interface unit that is configured to receive a reply to the message from the user.

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