Method and apparatus for providing advertising content

• US 10,332,147 B2
• Filed: 10/13/2015
• Issued: 06/25/2019
• Est. Priority Date: 10/13/2014
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Jang, Jong-hyuk, Kim, Kill-yeon, Jee, Jeong-wun, Hong, Jun-seong
• Primary Examiner(s): losif, Mario C.
• Application Number:
  US14/881,674
• Publication Number:
  US 20160104194A1
• Time in Patent Office: 1,351 Days
• CPC Class Codes: G06F 3/1423 controlling a plurality of local displays, e.g. CRT and flat panel display
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G09G 2370/022 Centralised management of display operation, e.g. in a server instead of locally
• CPC Class Codes: G09G 2370/042 for monitor identification
• CPC Class Codes: G09G 5/12 Synchronisation between the display unit and other units, e.g. other display units, video-disc players

Abstract

A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allocating the first advertising content to a first region among a plurality of regions of a display unit according to at least one of a distance between the first terminal and the display device and a duration for which the first pairing is maintained; and displaying the first advertising content on the first region.

Claims

1. A method performed by a display device to provide advertising content, the method comprising:

forming a first pairing between a first terminal and the display device;

obtaining first advertising content from an advertising server based on a first propensity information of a user of the first terminal, wherein the first propensity information includes interests of the user of the first terminal;

allocating the first advertising content to a first region;

forming a second pairing between a second terminal and the display device;

obtaining second advertising content from the advertising server based on a second propensity information of a user of the second terminal;

allocating the second advertising content to a second region; and

displaying the first advertising content on the first region and displaying the second advertising content on the second region,

determining a size of the first region and a size of the second region based on a first duration for which the first pairing is maintained and a second duration for which the second pairing is maintained, wherein the size of the first region and the size of the second region are different.

2. The method of claim 1, further comprising:

obtaining a first distance between the first terminal and the display device;

obtaining a second distance between the second terminal and the display device, and

determining the size of the first region and the size of the second region based on the first distance and the second distance.

3. The method of claim 2, wherein when the second distance is greater than the first distance, the size of the second region is less than the size of the first region.

4. The method of claim 2, wherein when at least one from among the second distance is less than the first distance and the second duration for which the second pairing is maintained is greater than the first duration for which the first pairing is maintained, the size of the second region is greater than the size of the first region-being.

5. The method of claim 1, further comprising:

forming a pairing between each terminal among a plurality of terminals and the display device;

providing a plurality of advertising contents to the plurality of terminals, respectively, and allocating the plurality of advertising contents to the first region and the second region; and

displaying the plurality of advertising contents on the first region and the second region.

6. The method of claim 5, wherein the allocating of the plurality of advertising contents to the first region and the second region comprises:

classifying a plurality of users respectively corresponding to the plurality of terminals into a plurality of groups by using propensity information of the plurality of users, and obtaining advertising content for each group from the advertising server; and

allocating the advertising content for each group to one region among the first region and the second region based on at least one from among a distance between a representative terminal of each group and the display device and a duration for which a pairing formed between the representative terminal of each group and the display device is maintained.

7. The method of claim 1, further comprising receiving an input of the user of the first terminal through an input interface that is related to the first advertising content.

8. The method of claim 7, further comprising displaying content on the first region in response to the input of the user of the first terminal.

9. The method of claim 1, wherein the first propensity information is stored in the advertising server and is based on at least one from among a purchased product, a store, a time of purchase, a payment method for the purchased product, and interests of the user of the first terminal.

10. The method of claim 1, further comprising transmitting at least one ek-from among the first advertising content and an electronic voucher that is related to the first advertising content to the first terminal.

11. The method of claim 1, wherein the allocating the first adverting content to the first region comprises selecting a region as the first region among a plurality of regions of a display of the display device, and the allocating the second advertising content to the second region comprises selecting a region as the second region among the among a plurality of regions of a display of the display device.

12. The method of claim 1, further comprising adjusting the size of the first region and the size of the second region based on at least one of the first duration, the second duration, a first distance between the first terminal and the display device, and a second distance between the second terminal and the display device.

13. A display device for providing advertising content, the display device comprising:

a communication interface configured to communicate with a first terminal, a second terminal, and an advertising server;

a controller configured to;

form a first pairing between the first terminal and the display device through the communication interface,

obtain first advertising content from the advertising server based on a first propensity information of a user of the first terminal, wherein the first propensity information includes interests of the user of the first terminal,

allocate the first advertising content to a first region;

form a second pairing between the second terminal and the display device through the communication interface,

obtain second advertising content from the advertising server based on a second propensity information of a user of the second terminal,

allocate the second advertising content to a second region; and

a display configured to display the first advertising content on the first region and display the second advertising content on the second region,

wherein a size of the first region and a size of the second region are different from each other, and are determined based on a first duration for which the first pairing is maintained and a second duration for which the second pairing is maintained.

14. The display device of claim 13, wherein the controller is further configured to obtain a first distance between the first terminal and the display device, and obtain a second distance between the second terminal and the display device,

wherein the size of the first region and the size of the second region are determined further based on the first distance and the second distance.

15. The display device of claim 14, wherein the when the second distance is greater than the first distance, the size of the second region is greater than the size of the first region.

16. The display device of claim 14, wherein the when at least one from among the second-distance is less than the first distance and the second duration is greater than the first duration, the size of the second region is greater than the size of the first region.

17. The display device of claim 13, wherein the controller is further configured to form a pairing with each terminal among a plurality of terminals through the communication interface,

the controller is further configured to provide a plurality of advertising contents to the first region and the second region, respectively, and allocate the plurality of advertising contents to the first region and the second region of the display, and

the display is configured to display the plurality of advertising contents on the first region and the second region.

18. The display device of claim 17, wherein the controller is configured to classify a plurality of users respectively corresponding to the plurality of terminals into a plurality of groups by using propensity information of the plurality of users, and receive advertising content for each group from the advertising server, and

the controller is further configured to allocate the advertising content for each group to one region among the first region and the second region based on at least one from among a distance between a representative terminal of each group and the display device and a duration for which pairing formed between the representative terminal and the display device is maintained.

19. The display device of claim 13, further comprising an input interface configured to receive an input of the user of the first terminal that is related to the first advertising content.

20. A non-transitory computer-readable recording medium having embodied thereon a program for executing a method performed by a display device to provide advertising content, the method comprising:

forming a first pairing between a first terminal and the display device;

obtaining first advertising content from an advertising server based on a first propensity information of a user of the first terminal, wherein the first propensity information includes interests of the user of the first terminal;

allocating the first advertising content to a first region;

forming a second pairing between a second terminal and the display device;

obtaining second advertising content from the advertising server based on a second propensity information of a user of the second terminal;

allocating the second advertising content to a second region; and

displaying the first advertising content on the first region and displaying the second advertising content on the second region,

wherein a size of the first region and a size of the second region are different from each other, and are determined based on a first duration for which the first pairing is maintained and a second duration for which the second pairing is maintained.

21. A display device comprising:

a communication interface configured to communication with a first terminal, a second terminal, and an advertising server; and

a controller configured to;

form a first pairing between the first terminal and the display device through the communication interface, wherein the first terminal is located within a predetermined distance of the display,

obtain first advertising content from the advertising server based on a first propensity information of a user of the first terminal, wherein the first propensity information includes interests of the user of the first terminal,

allocate the first advertising content to a first region,

form a second pairing between the second terminal and the display device through

the communication interface, wherein the first terminal is located within a predetermined distance of the display,

obtain second advertising content from the advertising server based on a second

propensity information of a user of the second terminal,

allocate the second advertising content to a second region; and

a display configured to display the first advertising content on the first region and display the second advertising content on the second region,

wherein a size of the first region and a size of the second region are different from each other, and are determined based on a first duration for which the first pairing is maintained and a second duration for which the second pairing is maintained.

22. The display device of claim 21, wherein the communication interface is further configured to, in response to the first pairing being formed with the first terminal, transmit an identifier of the display device to the first terminal.

23. The display device of claim 21, wherein the controller is further configured to assign the first advertising content to the first region among the plurality of regions of the display according to a first distance between the first terminal and the display device, and to determine the size of the first region to be inversely proportional to the first distance between the first terminal and the display device.

24. The display device of claim 21, wherein the controller is further configured to assign the first advertising content to the first region among the plurality of regions of the display according to a first distance between the first terminal and the display device, and to determine the size of the first region to be proportional to the first distance between the first terminal and the display device.