Method and system for using media points to influence content delivery

• US 10,332,151 B2
• Filed: 04/22/2015
• Issued: 06/25/2019
• Est. Priority Date: 05/28/2014
• Status: Active Grant

• Current Assignee: Blake F. Megdal
• Original Assignee: Blake F. Megdal
• Inventors: Megdal, Blake F.
• Primary Examiner(s): Zelaskiewicz, Chrystina E
• Assistant Examiner(s): Mpamugo, Chinyere
• Application Number:
  US14/693,205
• Publication Number:
  US 20150348110A1
• Time in Patent Office: 1,525 Days
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Method for influencing content delivery to a mobile device used by a user includes: receiving a request for content delivery from the mobile device, over a computer network; obtaining a location of the mobile device; identifying one or more media points in proximity to the obtained location of the mobile device; obtaining type, location and display size of the identified one or more media points, from one or more databases; determining a strength of an exposure of the user to said identified one or more media points, based on the type, location and display size of the identified one or more media points and the location of the mobile device; selecting a relevant supplemental content for delivery to the mobile device, based on said determined strength of an exposure of the user to said identified one or more media points; and delivering said selected relevant supplemental content and the requested content to the mobile device over the computer network.

Claims

1. A computer-implemented method for influencing content delivery to a mobile device used by a user based on media messages displayed by physical media points in proximity of the user, the method comprising:

receiving a request for delivery of a certain content to the user, from the mobile device, transmitted over a communication network;

obtaining a current location of the mobile device;

detecting a signal from one or more of a plurality of physical media points, wherein the plurality of physical media points includes one or more of an LED advertising display device, a signage device, a billboard device, and an LED message display device;

responsive to receiving said request, identifying a plurality of close physical media points in proximity to the obtained current location of the mobile device, each of the plurality of close physical media points currently displaying a media message unrelated to the requested certain content;

obtaining, over the communication network, type, location and display size of the identified plurality of close physical media points, from one or more databases;

determining, in real time, a content of the media message that is currently being displayed by each of the plurality of close physical media points;

determining a collective exposure of the user to said identified plurality of close physical media points based on different weight factors assigned to each identified close physical media point, wherein a larger weight factor is assigned to one or more of a physical media point when said physical media point has a larger display size, a physical media point in a captured location, a physical media point that the user spends more time being exposed to, a physical media point that displays ads for household, consumer, entertainment or eatable items, and a physical media point that displays a multi-media message;

selecting a relevant supplemental content, in addition to the requested certain content, for transmission to the mobile device, based on said collective exposure of the user to said identified plurality of close physical media points; and

transmitting said selected relevant supplemental content and the requested certain content to the mobile device over the communication network for displaying on a display of the mobile device.

2. The method of claim 1, wherein said proximity to the obtained location of the mobile device is set as a system parameter, by the user.

3. The method of claim 1, wherein said proximity to the obtained location of the mobile device is changed as a function of one or more of the type, content, size and location of the physical media points.

4. The method of claim 3, wherein said proximity to the obtained location of the mobile device is further changed as a function of one or more of a time of the day, traffic, other media points in area, weather, and direction and speed of a movement of the mobile device.

5. The method of claim 1, further comprising computing a direction vector of a movement of the mobile device;

and utilizing the computed direction vector in determining the collective exposure of the user to said identified plurality of close physical media points.

6. The method of claim 1, further comprising aggregating and storing a plurality of different exposures of the user to the plurality of close physical media points over a period of time;

obtaining historically relevant data for preferences or behavior of the user from the aggregated data; and

selecting said relevant supplemental content for delivery to the mobile device partly based on said historically relevant data.

7. The method of claim 6, wherein said aggregating of the plurality of different exposures of the user comprises of analyzing travel routes of the user over said period of time.

8. The method of claim 1, further comprising assigning different weight factors to said type, location and display size of the identified plurality of close physical media points;

calculating a weighted averaging of the different weight factors; and

utilizing the calculated weighted averaging for determining said collective exposure of the user to the identified plurality of close physical media points.

9. The method of claim 1, wherein said determining the collective exposure of the user to said identified plurality of close physical media points is further based on two or more of an amount of time the user is in proximity to the identified plurality of close physical media points, a nature of the content being displayed by the identified plurality of close physical media points, and images or messages displayed on the identified plurality of close physical media points.

10. The method of claim 1, wherein said determining the collective exposure of the user to said identified plurality of close physical media points is further based on a surrounding environment relative to the identified plurality of close physical media points including two or more of, traffic, weather, speed and direction of travel, types and numbers of other media points in the surrounding environment, time of day, and mobile users gender, age and preferences.

11. The method of claim 1, wherein said selected relevant supplemental content is an advertisement or a coupon.

12. The method of claim 1, wherein one or more of said contents of the media messages are changed based on said collective exposure of the user to respective ones of said identified plurality of close physical media points.