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Identifying related information given content and/or presenting related information in association with content-related advertisements

  • US 10,332,160 B2
  • Filed: 05/12/2017
  • Issued: 06/25/2019
  • Est. Priority Date: 02/28/2003
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • retrieving, in response to a request for a digital content item hosted by a first source and by a computer system comprising at least one computer on a network, the digital content item from the first source, wherein the digital content item is renderable within an online resource;

    retrieving first data representing first digital content that is included in the online resource;

    performing a search to retrieve, based on the first data, second digital content from a second source other than the online resource;

    generating additional digital content comprising the second digital content hosted by the second source;

    encapsulating the additional digital content within the digital content item; and

    serving, with the computer system, the digital content item that encapsulates the additional digital content to induce display of the additional digital content encapsulated within the digital content item when the digital content item is rendered in the online resource on a user device.

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