Identifying related information given content and/or presenting related information in association with content-related advertisements
First Claim
Patent Images
1. A computer-implemented method comprising:
- retrieving, in response to a request for a digital content item hosted by a first source and by a computer system comprising at least one computer on a network, the digital content item from the first source, wherein the digital content item is renderable within an online resource;
retrieving first data representing first digital content that is included in the online resource;
performing a search to retrieve, based on the first data, second digital content from a second source other than the online resource;
generating additional digital content comprising the second digital content hosted by the second source;
encapsulating the additional digital content within the digital content item; and
serving, with the computer system, the digital content item that encapsulates the additional digital content to induce display of the additional digital content encapsulated within the digital content item when the digital content item is rendered in the online resource on a user device.
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Abstract
The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. “Try a search for ——————”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.
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Citations
18 Claims
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1. A computer-implemented method comprising:
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retrieving, in response to a request for a digital content item hosted by a first source and by a computer system comprising at least one computer on a network, the digital content item from the first source, wherein the digital content item is renderable within an online resource; retrieving first data representing first digital content that is included in the online resource; performing a search to retrieve, based on the first data, second digital content from a second source other than the online resource; generating additional digital content comprising the second digital content hosted by the second source; encapsulating the additional digital content within the digital content item; and serving, with the computer system, the digital content item that encapsulates the additional digital content to induce display of the additional digital content encapsulated within the digital content item when the digital content item is rendered in the online resource on a user device. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system, comprising:
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a logic engine configured to; retrieve, in response to a request for a digital content item hosted by a first source by a computer system comprising at least one computer on a network, the digital content item from the first source, wherein the digital content item is renderable within an online resource; retrieve first data representing first digital content that is included in the online resource perform a search to retrieve, based on the first data, second digital content from a second source other than the online resource; a content assembler engine configured to generate additional digital content comprising the second digital content hosted by the second source; a rendering engine configured to encapsulate the additional digital content within the digital content item; and a content server configured to serve the digital content item that encapsulates the additional digital content to induce display of the additional digital content encapsulated within the digital content item when the digital content item is rendered in the online resource on a user device. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory computer-readable medium storing instructions that are executable by one or more processors configured to perform operations comprising:
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retrieving, in response to a request for a digital content item hosted by a first source and by a computer system comprising at least one computer on a network, the digital content item from the first source, wherein the digital content item is renderable within an online resource; retrieving first data representing first digital content that is included in the online resource; performing a search to retrieve, based on the first data, second digital content from a second source other than the online resource; generating additional digital content comprising the second digital content hosted by the second source; encapsulating the additional digital content within the digital content item; and serving, with the computer system, the digital content item that encapsulates the additional digital content to induce display of the additional digital content encapsulated within the digital content item when the digital content item is rendered in the online resource on a user device. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification