Methods and apparatus to estimate demographics of users employing social media
First Claim
1. A method to estimate demographics of a user of social media, the method comprising:
- retrieving, by executing an instruction with a processor of an audience measurement entity, a plurality of electronically transmitted social media messages from a message hosting server based on media referenced in the plurality of electronically transmitted social media messages to reduce a set of social media messages for subsequent processing;
identifying, by executing an instruction with the processor, asset-regarding social media messages of the plurality of electronically transmitted social media messages based on references to assets in respective ones of the social media messages;
identifying, by executing an instruction with the processor, a first social media message of the asset-regarding social media messages mentioning a first asset, the first social media message originated by or received by the user via a computer networked social media service;
determining, by executing an instruction with the processor, first demographics associated with the first asset from a computer database based on a first asset identifier included in the computer database, the first asset identifier associated with the first asset, the first demographics including a first set of demographic categories, each demographic category including a likelihood of representing the first demographics;
in response to determining the first demographics associated with the first asset, associating, by executing an instruction with the processor, the first demographics with the user;
identifying, by executing an instruction with the processor, a second social media message of the asset-regarding social media messages mentioning a second asset, the second social media message originated by or received by the user via the computer networked social media service;
determining, by executing an instruction with the processor, second demographics associated with the second asset from the computer database based on a second asset identifier included in the computer database, the second asset identifier associated with the second asset, the second demographics including a second set of demographic categories, each demographic category including a likelihood of representing the second demographics;
tagging, by executing an instruction with the processor, a first user identifier with the first demographics and tagging a second user identifier with the second demographics;
based on the tagging, generating, by executing an instruction with the processor, a composite demographic profile for the user based on analyzing the likelihoods for each demographic category from the first demographics and the second demographics; and
storing, by executing an instruction with the processor, the composite demographic profile in a memory of a profile database to reduce storage requirements.
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Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
193 Citations
34 Claims
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1. A method to estimate demographics of a user of social media, the method comprising:
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retrieving, by executing an instruction with a processor of an audience measurement entity, a plurality of electronically transmitted social media messages from a message hosting server based on media referenced in the plurality of electronically transmitted social media messages to reduce a set of social media messages for subsequent processing; identifying, by executing an instruction with the processor, asset-regarding social media messages of the plurality of electronically transmitted social media messages based on references to assets in respective ones of the social media messages; identifying, by executing an instruction with the processor, a first social media message of the asset-regarding social media messages mentioning a first asset, the first social media message originated by or received by the user via a computer networked social media service; determining, by executing an instruction with the processor, first demographics associated with the first asset from a computer database based on a first asset identifier included in the computer database, the first asset identifier associated with the first asset, the first demographics including a first set of demographic categories, each demographic category including a likelihood of representing the first demographics; in response to determining the first demographics associated with the first asset, associating, by executing an instruction with the processor, the first demographics with the user; identifying, by executing an instruction with the processor, a second social media message of the asset-regarding social media messages mentioning a second asset, the second social media message originated by or received by the user via the computer networked social media service; determining, by executing an instruction with the processor, second demographics associated with the second asset from the computer database based on a second asset identifier included in the computer database, the second asset identifier associated with the second asset, the second demographics including a second set of demographic categories, each demographic category including a likelihood of representing the second demographics; tagging, by executing an instruction with the processor, a first user identifier with the first demographics and tagging a second user identifier with the second demographics; based on the tagging, generating, by executing an instruction with the processor, a composite demographic profile for the user based on analyzing the likelihoods for each demographic category from the first demographics and the second demographics; and storing, by executing an instruction with the processor, the composite demographic profile in a memory of a profile database to reduce storage requirements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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a tagged identifier logger to; retrieve a plurality of electronically transmitted social media messages from a message hosting server based on media referenced in the plurality of electronically transmitted social media messages to reduce a set of social media messages for subsequent processing; identify asset-regarding social media messages of the plurality of electronically transmitted social media messages based on references to assets in respective ones of the social media messages; identify a first social media message of the asset-regarding social media messages mentioning a first asset, the first social media message originated by or received by a user via a computer networked social media service; determine first demographics associated with the first asset from a computer database based on a first asset identifier included in the computer database, the first asset identifier associated with the first asset, the first demographics including a first set of demographic categories, each demographic category including a likelihood of representing the first demographics; in response to determining the first demographics associated with the first asset, associate the first demographics with the user; identify a second social media message of the asset-regarding social media messages mentioning a second asset, the second social media message originated by or received by the user via the computer networked social media service; determine second demographics associated with the second asset from the computer database based on a second asset identifier included in the computer database, the second asset identifier associated with the second asset, the second demographics including a second set of demographic categories, each demographic category including a likelihood of representing the second demographics; tag a first user identifier with the first demographics and tag a second user identifier with the second demographics; and a profile generator to, based on the tagging, generate a composite demographic profile for the user based on analyzing the likelihoods for each demographic category from the first demographics and the second demographics and store the composite demographic profile in a memory of a profile database to reduce storage requirements, at least one of the tagged identifier logger or the profile generator implemented by a logic circuit. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
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retrieve a plurality of electronically transmitted social media messages from a message hosting server based on media referenced in the plurality of electronically transmitted social media messages to reduce a set of social media messages for subsequent processing; identify asset-regarding social media messages of the plurality of electronically transmitted social media messages based on references to assets in respective ones of the social media messages identify a first social media message of the asset-regarding social media messages mentioning a first asset, the first social media message originated by or received by a user via a computer networked social media service; determine first demographics associated with the first asset from a computer database based on a first asset identifier included in the computer database, the first asset identifier associated with the first asset, the first demographics including a first set of demographic categories, each demographic category including a likelihood of representing the first demographics; in response to determining the first demographics associated with the first asset, associate the first demographics with the user; identify a second social media message of the asset-regarding social media messages mentioning a second asset, the second social media message originated by or received by the user via the computer networked social media service; determine second demographics associated with the second asset from the computer database based on a second asset identifier included in the computer database, the second asset identifier associated with the second asset, the second demographics including a second set of demographic categories, each demographic category including a likelihood of representing the second demographics; tag a first user identifier with the first demographics and tagging a second user identifier with the second demographics; based on the tagging, generate a composite demographic profile for the user based on analyzing the likelihoods for each demographic category from the first demographics and the second demographics; and store the composite demographic profile in a memory of a profile database to reduce storage requirements. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34)
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Specification