Determining IP addresses that are associated with physical locations with new occupants and providing advertisements tailored to new movers to one or more of those IP addresses

• US 10,333,890 B1
• Filed: 11/10/2015
• Issued: 06/25/2019
• Est. Priority Date: 11/19/2013
• Status: Active Grant

• Current Assignee: El Toro.com, LLC
• Original Assignee: El Toro.com, LLC
• Inventors: Griggs, Stacy B., Stadler, III, David T., Teachout, III, Richard M., Woolley, Benjamin Charles
• Primary Examiner(s): Springer, James E
• Application Number:
  US14/936,930
• Time in Patent Office: 1,323 Days
• Field of Search: 709245
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 2101/69 using geographic information, e.g. room number
• CPC Class Codes: H04L 61/106 across networks, e.g. mapping telephone numbers to data network addresses
• CPC Class Codes: H04L 61/5007 Internet protocol [IP] addresses
• CPC Class Codes: H04L 61/5084 Providing for device mobility network addressing or numbering for mobility support in wireless networks H04W8/26; mobile IP H04W80/04

Abstract

Methods related to determining and utilizing one or more attributes to associate with an IP addresses. Attributes are determined based on request data provided with requests from an IP address and one or more available secondary information sources. Attributes may include physical locations and/or category designations for the IP address. One or more attributes may be assigned a likelihood value indicative of likelihood that the attribute is associated with the IP address. Some implementations are directed to utilizing the attributes and likelihood values to identify likely fraudulent information provided with requests. Some implementations are directed to utilizing the attributes and likelihood values to provide advertisements in response to requests from IP addresses.

Claims

1. A computer implemented method of determining IP addresses that are associated with physical locations with new occupants, comprising:

identifying, by a system of one or more computers, a plurality of new mover listing physical locations from a new movers listing that identifies the new mover listing physical locations as having new occupants;

accessing, by the system, at least one electronic database that includes IP addresses each assigned to a corresponding IP address physical location, wherein the electronic database further includes, for each of a plurality of the IP addresses, at least one corresponding additional attribute that is assigned to the IP address;

determining, by the system, a group of the IP addresses of the electronic database that are associated with physical locations with new occupants, the determining comprising selecting a set of the IP addresses for inclusion in the group based on determining that the corresponding IP address physical locations assigned to the IP addresses of the set each match a corresponding one of the new mover listing physical locations and based on determining that the corresponding additional attributes that are assigned to the IP addresses of the set satisfy at least one criterion,

wherein the corresponding additional attributes that are assigned to the IP addresses of the set include IP address discovery timestamps, wherein each of the IP address discovery timestamps provides a temporal indicator of when a corresponding IP address of the set was first assigned in the electronic database or was first assigned to a corresponding one of the IP address physical locations in the electronic database, and wherein the at least one criterion includes the IP address discovery timestamps of the IP addresses of the set satisfying a temporal threshold that indicates recent IP address activation;

receiving, by the system, an IP request activity from a given IP address of the group of IP addresses subsequent to determining the group of the IP addresses;

selecting, by the system and based on determining the given IP address belongs to the group of the IP addresses, an advertisement tailored to new movers; and

transmitting, by the system over one or more networks and in response to the IP request activity, the advertisement for electronically providing to the given IP address.

2. The method of claim 1, wherein the corresponding additional attributes that are assigned to the IP addresses of the set further include residential likelihoods, wherein each of the residential likelihoods indicates a likelihood that a corresponding IP address of the set is associated with a residential location.

3. The method of claim 2, further comprising:

determining, by the system, a residential likelihood of the residential likelihoods for an IP address of the IP addresses based on a plurality of requests originating from the IP address.

4. The method of claim 3, wherein determining the residential likelihood based on the plurality of requests originating from the IP address comprises determining the residential likelihood based on at least one of a quantity of the requests from the IP address and times associated with the requests from the IP address.

5. The method of claim 2, wherein the residential likelihoods are each either a true value or a false value.

6. The method of claim 1, wherein the corresponding additional attributes that are assigned to the IP addresses of the set further include connection speed indications that each indicates a corresponding connection speed of a corresponding IP address of the set, and wherein the at least one criterion includes that the connection speed is less than a threshold connection speed.

7. The method of claim 1, further comprising:

verifying, by the system, that the advertisement electronically provided to the given IP address is selected via user interface input at a computing device associated with the given IP address; and

based on the verifying, selecting the corresponding IP address physical location for targeting with non-electronic snail mail communications.

8. The method of claim 1, wherein the corresponding IP address physical location assigned to the given IP address identifies an area that encompasses a plurality of particular residential addresses and wherein selecting the given IP address for inclusion in the group comprises:

determining that the corresponding IP address physical location assigned to the given IP address matches a given mover listing physical location of the mover listing physical locations based on the given mover listing physical location being one of the particular residential addresses encompassed by the corresponding IP address physical location assigned to the given IP address.

9. The method of claim 8, wherein the area identified by the corresponding IP address physical location assigned to the given IP address is a numerical identifier.

10. The method of claim 9, wherein the numerical identifier is one of a zip code and a census block.

11. The method of claim 1, further comprising:

identifying an IP address associated with one or more electronic requests;

receiving request data for the IP address, the request data provided in combination with the one or more electronic requests and comprising one or more of;

one or more user web names, one or more user actual names, one or more user street addresses, one or more cities, and one or more ZIP codes;

identifying, from an electronic mapping of available secondary information, particular additional information that is associated with at least one of the IP address and the request data, the particular additional information part of the secondary available information and including information that is in addition to the request data;

determining an IP address physical location for the IP address based on the request data and the particular additional information; and

assigning, in the one or more databases, the IP address physical location to the IP address as one of the IP addresses each assigned to a corresponding IP address physical location.

12. The method of claim 11, wherein the secondary information includes a mapping of one or more masked addresses of the IP address to an indication of the physical location, and wherein determining the physical location based on the request data and the particular additional information comprises:

identifying the physical location based on the request data; and

verifying one or more aspects of the physical location are mapped to the IP address in the secondary information.

13. A system, comprising:

at least one electronic database that includes IP addresses each assigned to a corresponding IP address physical location, wherein the electronic database further includes, for each of a plurality of the IP addresses, at least one corresponding additional attribute that is assigned to the IP address;

memory storing instructions;

one or more processors operable to execute the instructions stored in the memory;

wherein the instructions comprise instructions to;

identify a plurality of new mover listing physical locations from a new movers listing that identifies the new mover listing physical locations as having new occupants;

access the electronic database;

determine a group of the IP addresses of the electronic database that are associated with physical locations with new occupants, the determining comprising selecting a set of the IP addresses for inclusion in the group based on determining that the corresponding IP address physical locations assigned to the IP addresses of the set each match a corresponding one of the new mover listing physical locations and based on determining that the corresponding additional attributes that are assigned to the IP addresses of the set satisfy at least one criterion,

wherein the corresponding additional attributes that are assigned to the IP addresses of the set include IP address discovery timestamps, wherein each of the IP address discovery timestamps provides a temporal indicator of when a corresponding IP address of the set was first assigned in the electronic database or was first assigned to a corresponding one of the IP address physical locations in the electronic database, and wherein the at least one criterion includes the IP address discovery timestamps of the IP addresses of the set satisfying a temporal threshold that indicates recent IP address activation;

receive an IP request activity from a given IP address of the group of IP addresses subsequent to determining the group of the IP addresses;

select, based on determining the given IP address belongs to the group of the IP addresses, an advertisement tailored to new movers; and

transmit, over one or more networks in response to the IP request activity, the advertisement for electronically providing to the given IP address.

14. The system of claim 13, wherein the corresponding additional attributes that are assigned to the IP addresses of the set further include residential likelihoods, wherein each of the residential likelihoods indicates a likelihood that a corresponding IP address of the set is associated with a residential location.

15. The system of claim 13, wherein the corresponding additional attributes that are assigned to the IP addresses of the set include further connection speed indications that each indicate a corresponding connection speed of a corresponding IP address of the set, and wherein the at least one criterion includes that the connection speed is less than a threshold connection speed.

16. The system of claim 13, wherein the corresponding IP address physical location assigned to the given IP address identifies an area that encompasses a plurality of particular residential addresses and wherein the instructions to select the given IP address for inclusion in the group comprise instructions to:

determine that the corresponding IP address physical location assigned to the given IP address matches a given mover listing physical location of the mover listing physical locations based on the given mover listing physical location being one of the particular residential addresses encompassed by the corresponding IP address physical location assigned to the given IP address.

17. At least one non-transitory computer readable storage medium storing computer instructions executable by one or more processors to perform a method comprising:

identifying a plurality of new mover listing physical locations from a new movers listing that identifies the new mover listing physical locations as having new occupants;

accessing at least one electronic database that includes IP addresses each assigned to a corresponding IP address physical location, wherein the electronic database further includes, for each of a plurality of the IP addresses, at least one corresponding additional attribute that is assigned to the IP address;

determining a group of the IP addresses of the electronic database that are associated with physical locations with new occupants, the determining comprising selecting a set of the IP addresses for inclusion in the group based on determining that the corresponding IP address physical locations assigned to the IP addresses of the set each match a corresponding one of the new mover listing physical locations and based on determining that the corresponding additional attributes that are assigned to the IP addresses of the set satisfy at least one criterion,

wherein the corresponding additional attributes that are assigned to the IP addresses of the set include IP address discovery timestamps, wherein each of the IP address discovery timestamps provides a temporal indicator of when a corresponding IP address of the set was first assigned in the electronic database or was first assigned to a corresponding one of the IP address physical locations in the electronic database, and wherein the at least one criterion includes the IP address discovery timestamps of the IP addresses of the set satisfying a temporal threshold that indicates recent IP address activation;

receiving an IP request activity from a given IP address of the group of IP addresses subsequent to determining the group of the IP addresses;

selecting, based on determining the given IP address belongs to the group of the IP addresses, an advertisement tailored to new movers; and

transmitting, over one or more networks in response to the IP request activity, the advertisement for electronically providing to the given IP address.