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Sequentially overlaying media content

  • US 10,334,286 B2
  • Filed: 12/14/2017
  • Issued: 06/25/2019
  • Est. Priority Date: 10/01/2015
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a processing device; and

    a non-transitory computer-readable storage medium in communication with the processing device, the non-transitory computer-readable storage medium storing instructions that when executed on the processing device cause the processing device to perform operations comprising;

    receiving a media segment ID and a unique identifier from an electronic device configured to display media content, the received media segment ID corresponding to a media segment of media content scheduled to be displayed by the electronic device, and the unique identifier identifying the electronic device;

    determining that a record database includes an entry associated with the unique identifier identifying the received media segment ID, thereby indicating that the electronic device previously displayed the media segment scheduled to be displayed by the electronic device;

    identifying an overlay content segment ID corresponding to an overlay content segment from a set of overlay content segments to replace the media segment of media content scheduled to be displayed by the electronic device;

    determining that the record database does not include an entry for the overlay content segment ID, thereby indicating that the electronic device has not previously displayed the overlay content segment corresponding to the identified overlay content segment ID;

    communicating the overlay content segment corresponding to the identified overlay content segment ID to the electronic device for display, the electronic device configured to display the communicated overlay content segment during a time period when the media segment of media content corresponding to the received media segment ID was scheduled to be displayed by the electronic device;

    recording, in the record database, the identified overlay content segment ID as a new media segment ID entry associated with the unique identifier identifying the received media segment ID without recording the received media segment ID; and

    erasing the identified overlay content segment ID from the set of overlay segments.

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