Signal processing apparatus and methods

• US 10,334,292 B1
• Filed: 05/23/1995
• Issued: 06/25/2019
• Est. Priority Date: 11/03/1981
• Status: Active Grant

• Current Assignee: Personalized Media Communications, LLC
• Original Assignee: Personalized Media Communications, LLC
• Inventors: Harvey, John Christopher, Cuddihy, James William
• Primary Examiner(s): Strange, Aaron N
• Application Number:
  US84/477,24
• Time in Patent Office: 8,799 Days
• Field of Search: 725 9- 11, 725 22, 725 32- 36, 725135, 725139-141
• CPC Class Codes: G01R 1/071 containing electro-optic elements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/30 by a single channel
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 40/18 Arrangements characterised by circuits or components specially adapted for receiving
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/21 Billing for the use of broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/23 using cryptography, e.g. encryption, authentication, key distribution
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/41 for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
• CPC Class Codes: H04H 60/94 Telephonic networks for accessing the Internet H04H60/84
• CPC Class Codes: H04K 1/00 Secret communication
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/21 : Server components or server architectures
• CPC Class Codes: H04N 21/21815 : comprising local storage units
• CPC Class Codes: H04N 21/222 : Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/235 : Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2351 : involving encryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/236 : Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream multiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/23892 : involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2407 : Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25 : Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies maintenance or administration in data networks H04L41/00
• CPC Class Codes: H04N 21/2541 : Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/41 : Structure of client; Structure of client peripherals
• CPC Class Codes: H04N 21/4117 : for generating hard copies of the content, e.g. printer, electronic paper interfaces to printers G06F3/12; printing data G06K15/02
• CPC Class Codes: H04N 21/4131 : home appliance, e.g. lighting, air conditioning system, metering devices home automation data switching networks exchanging configuration information on appliance services H04L12/2807
• CPC Class Codes: H04N 21/4135 : external recorder interface circuits between an apparatus for recording television signals and a television receiver H04N5/775
• CPC Class Codes: H04N 21/41415 : involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4143 : embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4184 : providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/426 : Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42684 : Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4307 : Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
• CPC Class Codes: H04N 21/43072 : of multiple content streams on the same device
• CPC Class Codes: H04N 21/432 : Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/4325 : by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/434 : Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/4353 : involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/43615 : Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/4363 : Adapting the video stream to a specific local network, e.g. a Bluetooth® network
• CPC Class Codes: H04N 21/4382 : Demodulation or channel decoding, e.g. QPSK demodulation analog front ends or means for connecting modulators, demodulators or transceivers to a transmission line H04L27/0002
• CPC Class Codes: H04N 21/4385 : Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/4405 : involving video stream decryption
• CPC Class Codes: H04N 21/44227 : Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network configuring of peripheral devices in general G06F9/4411; monitoring connectivity in data switched networks H04L43/0811
• CPC Class Codes: H04N 21/4432 : Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server resetting in general G06F1/14; program loading or initiating in general G06F9/445; bootstrapping in general G06F9/4401; secure boots of computer platforms G06F21/57
• CPC Class Codes: H04N 21/45 : Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/488 : Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/4888 : for displaying teletext characters
• CPC Class Codes: H04N 21/63 : Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing real-time session protocols H04L65/1101; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/633 : Control signals issued by server directed to the network components or client management of faults, events, alarms in data networks H04L41/06
• CPC Class Codes: H04N 21/6543 : for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/818 : OS software
• CPC Class Codes: H04N 21/8352 : involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 5/46 : for receiving on more than one standard at will deflecting circuits of multi-standard receivers H04N3/27
• CPC Class Codes: H04N 5/782 : on tape
• CPC Class Codes: H04N 7/08 : Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band , e.g. by time division H04N7/007 takes precedence
• CPC Class Codes: H04N 7/084 : with signal insertion during the horizontal blanking interval only
• CPC Class Codes: H04N 7/14 : Systems for two-way working H04N7/12, H04N7/173 take precedence
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/24 : Systems for the transmission of television signals using pulse code modulation H04N21/00 takes precedence

Abstract

A unified system of programming communication. The system encompasses the prior art (television, radio, broadcast hardcopy, computer communications, etc.) and new user specific mass media. Within the unified system, parallel processing computer systems, each having an input (e.g., 77) controlling a plurality of computers (e.g., 205), generate and output user information at receiver stations. Under broadcast control, local computers (73, 205), combine user information selectively into prior art communications to exhibit personalized mass media programming at video monitors (202), speakers (263), printers (221), etc. At intermediate transmission stations (e.g., cable television stations), signals in network broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively automate connection and operation of receivers (53), recorder/players (76), computers (73), generators (82), strippers (81), etc. At receiver stations, signals in received transmissions and from local inputs (225, 218, 22) cause control processors (200) and computers (205) to automate connection and operation of converters (201), tuners (215), decryptors (224), recorder/players (217), computers (205), furnaces (206), etc. Processors (71, 200) meter and monitor availability and usage of programming.

Claims

1. A method of controlling a transmitter station, said transmitter station including a first programmable processor apparatus, said first programmable processor apparatus controlling equipment at said transmitter station, said method comprising:

inputting to said first programmable processor apparatus at said transmitter station a first control signal that designates at least one of image programming and sound programming;

communicating, under control of said first programmable processor apparatus, said designated at least one of image programming and sound programming to a transmitter apparatus at said transmitter station;

selecting at said transmitter station, under control of said first programmable processor apparatus, at least one executable code module for programming a second programmable processor apparatus at a remote receiver station, wherein, when executed, said selected at least one executable code module causes said second programmable processor apparatus at said remote receiver station to process pre-stored data stored at said remote receiver station, to perform a sequence of steps to provide a series of instances of information content for output locally at said remote receiver station upon command, and to identify subscriber data for electronic transmission to a location remote from said remote receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said designated at least one of image programming and sound programming, wherein said electronic transmission includes a unique identifier, and wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences;

communicating, under control of said first programmable processor apparatus, said selected at least one executable code module for programming said second programmable processor apparatus at said remote receiver station with a first command that is operative at said remote receiver station to cause said second programmable processor apparatus to store said selected at least one executable code module;

receiving a second control signal at said transmitter station, said second control signal containing a sequence of commence outputting messages, each commence outputting message of said sequence of commence outputting messages containing a command addressed to said remote receiver station and operative at said remote receiver station to output to an output apparatus at said remote receiver station for a humanly observable period of time an instance of said series of instances of information content for output locally upon command;

detecting at said transmitter station a control command;

inputting to said first programmable processor apparatus at said transmitter station said control command;

controlling, with said first programmable processor apparatus at said transmitter station and in response to said control command, a selective transfer device at said transmitter station to communicate to said transmitter apparatus at said transmitter station a second command operative at said remote receiver station to execute said selected at least one executable code module at said second programmable processor apparatus;

communicating to said transmitter apparatus at said transmitter station said second control signal containing said sequence of commence outputting messages, wherein at least some commence outputting messages of said sequence of commence outputting messages are effective at said remote receiver station to output a plurality of instances of information content from said series of instances of information content, each instance of information content of said plurality of instances of information content having different information content from one another, outputted in a plurality of different humanly observable periods of time; and

transmitting from said transmitter station to said remote receiver station (1) said designated at least one of image programming and sound programming, (2) said selected at least one executable code module with said first command, (3) said second command, and (4) said second control signal containing said sequence of commence outputting messages, whereby said remote receiver station is enabled to deliver to a human user at said output apparatus at said remote receiver station a locally customized presentation of said designated at least one of image programming and sound programming.

2. The method of claim 1, further comprising:

receiving information at said transmitter station to serve as a basis for selecting said at least one executable code module; and

storing said information at said transmitter station.

3. The method of claim 1, wherein a multichannel signal is transmitted to said remote receiver station, said method further comprising a step of controlling a device to embed said selected at least one executable code module in a specific portion of said multichannel signal.

4. The method of claim 1, wherein said designated at least one of image programming and sound programming includes at least a portion of at least one of a television and a radio commercial, said step of communicating said designated at least one of image programming and sound programming to said transmitter apparatus occurring in accordance with a schedule or in response to a control signal received from a second transmitter station.

5. The method of claim 1, wherein said at least one of image programming and sound programming includes at least one of video, audio, and a graphic, said method further comprising:

receiving from a subscriber a response to a presentation including said at least one of video, audio, and a graphic; and

transmitting at least one of mass medium programming and at least one processor instruction based on said received subscriber response.

6. The method of claim 1, further comprising a step of programming said transmitter station to select and control the communication of at least one of said designated at least one of image programming and sound programming, and said selected at least executable code module.

7. The method of claim 1, wherein said selective transfer device includes at least one of a switch, a processor, and a storage device, said method further comprising a step of programming said transmitter station to control said selective transfer device.

8. The method of claim 1, further comprising:

communicating said selected at least one executable code module to a signal generator; and

generating a signal including said selected at least one executable code module to be transmitted to said remote receiver station.

9. The method of claim 1, wherein said first control signal includes a schedule.

10. The method of claim 1, further comprising a step of storing said designated at least one of image programming and sound programming at said transmitter station based on said first control signal.

11. The method of claim 1, wherein said designated at least one of image programming and sound programming is of a duration, only some of said duration including a time interval of specific relevance, said selected at least one executable code module operating at said remote receiver station to generate a value, said value to serve as a basis for outputting information to at least one of complete and supplement said designated at least one of image programming and sound programming.

12. The method of claim 11, wherein said selected at least one executable code module operates at said remote receiver station to output in said time interval of specific relevance said information to at least one of complete and supplement said designated at least one of image programming and sound programming.

13. The method of claim 11, wherein said selected at least one executable code module generates said value by processing at least one subscriber transaction datum at said remote receiver station, said method further comprising a step of transmitting said at least one subscriber transaction datum.

14. The method of claim 11, wherein said designated at least one of image programming and sound programming includes a commercial which advertises at least one product or service and said information to at least one of complete and supplement said designated at least one of image programming and sound programming includes at least one benefit datum, said method further comprising a step of transmitting benefit data to serve as a basis for selecting said at least one benefit datum.

15. The method of claim 1, wherein said remote receiver station is capable of receiving code portion signals having a plurality of expanses, said method further comprising:

transmitting a first part of said selected at least one executable code module in a first of said plurality of expanses; and

transmitting a second part of said selected at least one executable code module in a second of said plurality of expanses.

16. The method of claim 1, further comprising:

storing only part of said selected at least one executable code module before a specific time; and

generating a balance of said selected at least one executable code module.

17. The method of claim 16, wherein a memory is operatively connected to at least one of said first programmable processor apparatus and a signal generator, further comprising:

incorporating said balance of said selected at least one executable code module into said only part of said selected at least one executable code module; and

storing said selected at least one executable code module at said memory after said specific time.

18. The method of claim 16, wherein said only part of said selected at least one executable code module includes a formula, said method further comprising:

computing a value; and

placing said value into said formula.

19. The method of claim 1, wherein said designated at least one of image programming and sound programming includes video and said remote receiver station processes, in response to said selected at least one executable code module, a subscriber response to information included in said video.

20. The method of claim 19, further comprising a step of storing at least a portion of said video and said selected at least one executable code module in a file at said transmitter station.

21. A transmitter station, comprising:

a first receiver that receives a first control signal that designates at least one of image programming and sound programming and a second control signal;

a transmitter;

a first programmable processor apparatus operatively connected to said first receiver, said first programmable processor apparatus communicating said designated at least one of image programming and sound programming to said transmitter, selecting at least one executable code module for programming a second programmable processor apparatus at a remote receiver station, wherein, when executed, said selected at least one executable code module causes said second programmable processor apparatus at said remote receiver station to process pre-stored data stored at said remote receiver station, to perform a sequence of steps to provide a series of instances of information content for output locally at said remote receiver station upon command, and to identify subscriber data for electronic transmission to a location remote from said remote receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said designated at least one of image programming and sound programming, wherein said electronic transmission includes a unique identifier, and wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences, wherein said second control signal contains a sequence of commence outputting messages, each commence outputting message of said sequence of commence outputting messages containing a command addressed to said remote receiver station and operative at said remote receiver station to output to an output apparatus at said remote receiver station for a humanly observable period of time an instance of said series of instances of information content for output locally upon command;

a first communication device operatively connected to said first programmable processor apparatus and said transmitter, said first communication device, under control of said first programmable processor apparatus, communicating said selected at least one executable code module for programming said second programmable processor apparatus at said remote receiver station with a first command that is operative at said remote receiver station to cause said second programmable processor apparatus to store said selected at least one executable code module;

a control signal detector, operatively connected to said first receiver and said first programmable processor apparatus, for detecting a control command and causing said control command to be input to said first programmable processor apparatus; and

a first selective transfer device operatively connected to said first programmable processor apparatus and said transmitter that, under control of said first programmable processor apparatus and in response to said control command, communicates to said transmitter a second command operative at said remote receiver station to execute said selected at least one executable code module at said second programmable processor apparatus, and said second control signal containing said sequence of commence outputting messages, wherein at least some commence outputting messages of said sequence of commence outputting messages are effective at said remote receiver station to output a plurality of instances of information content from said series of instances of information content, each instance of information content of said plurality of instances of information content having different information content from one another, outputted in a plurality of different humanly observable periods of time, wherein said transmitter transmits to said remote receiver station (1) said designated at least one of image programming and sound programming, (2) said selected at least one executable code module with said first command, (3) said second command, and (4) said second control signal containing said sequence of commence outputting messages, whereby said remote receiver station is enabled to deliver to a human user at said output apparatus at said remote receiver station a locally customized presentation of said designated at least one of image programming and sound programming.

22. The transmitter station of claim 21, wherein said first communication device includes a switch and said first selective transfer device includes a memory.

23. The transmitter station of claim 21, wherein said first communication device includes a memory and said first selective transfer device includes a switch.

24. The transmitter station of claim 21, wherein said first programmable processor apparatus includes at least one of said first communication device and said first selective transfer device.

25. The transmitter station of claim 21, wherein said first selective transfer device includes a signal generator.

26. The transmitter station of claim 21, wherein said first receiver is capable of receiving a telephone communication.

27. The transmitter station of claim 21, wherein said first receiver is capable of receiving at least one of a television and a radio signal.

28. The transmitter station of claim 21, wherein said first receiver is capable of receiving at least a portion of a multichannel signal, said transmitter station further comprising a tuner operatively connected to said first receiver.

29. The transmitter station of claim 21, wherein said first receiver is capable of receiving one of a point-to-point transmission and a point-to-multipoint transmission, said transmitter station further comprising a second receiver capable of receiving the other of said one of a point-to-point transmission and a point-to-multipoint transmission.

30. The transmitter station of claim 29, further comprising a second programmable processor apparatus operatively connected to said first receiver and said second receiver for comparing information received in said point-to-point transmission with information received in said point-to-multipoint transmission.

31. The transmitter station of claim 30, wherein said second programmable processor apparatus is operatively connected to a computer.

32. The transmitter station of claim 21, further comprising a third programmable processor apparatus operatively connected to said first programmable processor apparatus for generating said at least one executable code module.

33. The transmitter station of claim 32, wherein said third programmable processor apparatus generates said at least one executable code module by placing at least one datum into higher language code, said transmitter station further comprising a second receiver operatively connected to said third programmable processor apparatus for receiving at least a portion of said at least one datum and said higher language code.

34. The transmitter station of claim 33, wherein said second receiver includes a memory.

35. The transmitter station of claim 32, wherein at least one of said third programmable processor apparatus and said first selective transfer device outputs said at least one executable code module based on a processor interrupt signal, said transmitter station further comprising a controller for communicating said processor interrupt signal.

36. The transmitter station of claim 32, wherein said at least one executable code module is a portion of a computer program and said first selective transfer device includes a memory capable of storing said computer program.

37. The transmitter station of claim 29, wherein said first receiver is capable of receiving said point-to-point transmission from a local input device, said transmitter station further comprising a satellite antenna operatively connected to said second receiver.

38. A method of controlling a transmitter station, said transmitter station including a first programmable processor apparatus, said first programmable processor apparatus controlling equipment at said transmitter station, said method comprising:

storing data that relates to information content of at least one of image programming and sound programming;

inputting to said first programmable processor apparatus at said transmitter station a first control signal that designates at least one of image programming and sound programming;

communicating, under control of said first programmable processor apparatus, said designated at least one of image programming and sound programming to a transmitter apparatus at said transmitter station;

generating at said transmitter station, under control of said first programmable processor apparatus, at least one executable code module, said generating in response to processing said stored data, said generated at least one executable code module for programming a second programmable processor apparatus at a remote receiver station, wherein, when executed, said generated at least one executable code module causes said second programmable processor apparatus at said remote receiver station to process pre-stored data stored at said remote receiver station, to perform a sequence of steps to provide a series of instances of information content for output locally at said remote receiver station upon command, and to identify subscriber data for electronic transmission to a location remote from said remote receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said designated at least one of image programming and sound programming, wherein said electronic transmission includes a unique identifier, and wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences;

communicating under control of said first programmable processor apparatus, said generated at least one executable code module for programming said second programmable processor apparatus at said remote receiver station with a first command that is operative at said remote receiver station to cause said second programmable processor apparatus to store said generated at least one executable code module;

receiving a second control signal at said transmitter station, said second control signal containing a sequence of commence outputting messages, each commence outputting message of said sequence of commence outputting messages containing a command addressed to said remote receiver station and operative at said remote receiver station to output to an output apparatus at said remote receiver station for a humanly observable period of time an instance of said series of instances of information content for output locally upon command;

detecting at said transmitter station a control command;

inputting to said first programmable processor apparatus at said transmitter station said control command;

controlling, with said first programmable processor apparatus at said transmitter station and in response to said control command, a selective transfer device at said transmitter station to communicate to said transmitter apparatus at said transmitter station a second command operative at said remote receiver station to execute said generated at least one executable code module at said second programmable processor apparatus;

communicating to said transmitter apparatus at said transmitter station said second control signal containing said sequence of commence outputting messages, wherein at least some of said commence outputting messages are effective at said remote receiver station to output a plurality of said instances of information content from said series of instances of information content, each instance of information content of said plurality of said instances of information content having different information content from one another, outputted in a plurality of different humanly observable periods of time; and

transmitting from said transmitter station to said remote receiver station (1) said designated at least one of image programming and sound programming, (2) said generated at least one executable code module with said first command, (3) said second command, and (4) said second control signal containing said sequence of commence outputting messages, whereby said remote receiver station is enabled to deliver to a human user at said output apparatus at said remote receiver station a locally customized presentation of said designated at least one of image programming and sound programming.

39. The method of claim 38, further comprising a step of controlling a device to embed said generated at least one executable code module in a specific portion of a transmitted signal.

40. The method of claim 38, wherein said step of communicating said designated at least one of image programming and sound programming to transmitter apparatus is performed in accordance with a schedule or in response to said first control signal.

41. The method of claim 38, further comprising:

receiving from a subscriber a response to a presentation including said at least one of image programming and sound programming; and

communicating second programming to said transmitter apparatus based on a subscriber response.

42. The method of claim 38, wherein said generated at least one executable code module is effective to perform at least one of:

(a) serving at said remote receiver station as a source of a receiver specific datum to supplement said at least one of image programming and sound programming, and (b) serving at said remote receiver station as a source of a receiver specific datum to complete said at least one of image programming and sound programming.

43. The method of claim 38, further comprising a step of programming said transmitter station to select and control communication of at least one of said at least one of image programming and sound programming.

44. The method of claim 38, wherein said selective transfer device includes at least one of a switch, a processor, and a storage device, said method further comprising a step of programming said transmitter station to control said selective transfer device.

45. The method of claim 38, further comprising:

communicating said generated at least one executable code module to a signal generator; and

generating a signal to be transmitted to said remote receiver station.

46. A first transmitter station, comprising:

a transmitter;

a first programmable processor apparatus that receives a first control signal that designates at least one of image programming and sound programming, controls communication of said designated at least one of image programming and sound programming to said transmitter, controls selection of at least one first executable code module for programming a second programmable processor apparatus at at least one second transmitter station, wherein when executed said selected at least one first executable code module causes said second programmable processor apparatus at said at least one second transmitter station to generate a second executable code module, and controls communication of said selected at least one first executable code module for programming said second programmable processor apparatus at said second transmitter station with a first command that is operative at said second transmitter station to cause said second programmable processor apparatus to store said selected at least one first executable code module and receives a second control signal containing a sequence of messages, each message of said sequence of messages containing a command addressed to a remote receiver station and operative at said remote receiver station to cause performance of a series of functions related to output of said designated at least one image programming and sound programming;

a control signal detector that detects a control command and causes said control command to be input to said first programmable processor apparatus; and

a selective transfer device coupled to said first programmable processor apparatus, said selective transfer device, under control of said first programmable processor apparatus in response to said control command, communicating to said transmitter a second command operative at said second transmitter station to execute said selected at least one first executable code module at said second programmable processor apparatus and communicating to said transmitter said second control signal containing said sequence of messages, said at least one second transmitter station executing said selected at least one first executable code module at said second programmable processor apparatus and transmitting, to said remote receiver station, said second executable code module and said sequence of messages that cause said remote receiver station to (1) save said second executable code module, (2) execute said second executable code module, and (3) perform said series of functions related to output of said designated at least one of image programming and sound programming, wherein said transmitter transmits from said first transmitter station to said at least one second transmitter station (1) said designated at least one of image programming and sound programming, (2) said selected at least one first executable code module with said first command, (3) said second command, and (4) said second control signal, whereby said at least one second transmitter station is enabled to generate said second executable code module that when executed causes said remote receiver station to perform said series of functions.

47. A method of controlling a network including at least one first transmitter station, at least one second transmitter station, and a remote receiver station, said at least one first transmitter station including at least one first programmable processor apparatus, said at least one second transmitter station including at least one second programmable processor apparatus, said method comprising:

inputting to said at least one first programmable processor apparatus at said at least one first transmitter station a first control signal that designates at least one of image programming and sound programming;

communicating, under control of said at least one first programmable processor apparatus, said designated at least one of image programming and sound programming to a transmitter apparatus at said at least one first transmitter station;

selecting at said at least one first transmitter station, under control of said at least one first programmable processor apparatus, at least one first executable code module for programming said at least one second programmable processor apparatus at said at least one second transmitter station, wherein when executed said selected at least one first executable code module causes said at least one second programmable processor apparatus at said at least one second transmitter station to generate a second executable code module;

communicating, under control of said at least one first programmable processor apparatus, said selected at least one first executable code module for programming said at least one second programmable processor apparatus at said at least one second transmitter station with a first command that is operative at said at least one second transmitter station to cause said at least one second programmable processor apparatus to store said selected at least one first executable code module;

receiving a second control signal at said at least one first transmitter station, said second control signal containing a sequence of messages, each message of said sequence of messages containing a command addressed to said remote receiver station and operative at said remote receiver station to cause performance of a function of a series of functions related to an output of said designated at least one of image programming and sound programming;

detecting at said at least one first transmitter station a control command;

inputting to said at least one first programmable processor apparatus at said at least one first transmitter station said control command;

controlling, with said at least one first programmable processor apparatus at said at least one first transmitter station and in response to said control command, a selective transfer device at said at least one first transmitter station to communicate to said transmitter apparatus at said at least one first transmitter station a second command operative at said at least one second transmitter station to execute said selected at least one first executable code module at said at least one second programmable processor apparatus;

communicating to said transmitter apparatus at said at least one first transmitter station said second control signal containing said sequence of messages, said at least one second transmitter station executing said selected at least one first executable code module at said at least one second programmable processor apparatus and transmitting, to said remote receiver station, said second executable code module and said sequence of messages that cause said remote receiver station to (1) save said second executable code module, (2) execute said second executable code module, and (3) perform a series of functions related to an output of said designated at least one of image programming and sound programming; and

transmitting from said at least one first transmitter station to said at least one second transmitter station (1) said designated at least one of image programming and sound programming, (2) said selected at least one first executable code module with said first command, (3) said second command, and (4) said second control signal, whereby said at least one second transmitter station is enabled to generate said second executable code module that when executed causes said remote receiver station to perform said series of functions.

48. The method of claim 47, further comprising a step of programming said at least one first transmitter station to control the communication of said selected at least one first executable code module based on a schedule.

49. The method of claim 47, wherein said selective transfer device includes at least one of a signal generator, a storage device, and a switch.

50. The method of claim 47, wherein said selective transfer device comprises a computer.

51. The method of claim 47, further comprising a step of transmitting an instruct signal which is operative at said remote receiver station to select or enable said designated at least one of image programming and sound programming.

52. The method of claim 47, wherein said second executable code module includes a program module which is effective at said remote receiver station to output at least one of television and radio programming.

53. The method of claim 47, further comprising:

controlling said at least one first transmitter station to add said designated at least one of image programming and sound programming to a data module; and

adding said data module to or embedding said data module in a signal to be transmitted by said transmitter apparatus.

54. The method of claim 47, wherein said second executable code module is effective at said remote receiver station to process a subscriber response to at least some of said designated at least one of image programming and sound programming.

55. The method of claim 47, further including a step of transmitting supplemental information including at least one of television and radio programming.

56. The method of claim 47, further comprising a step of generating said second executable code module based on a schedule.

57. The method of claim 56, wherein said step of generating said second executable code module includes selecting a value specifically related to said at least one second transmitter station, said method further comprising:

incorporating said selected value specifically related to said at least one second transmitter station into said second executable code module.

58. The method of claim 57, further comprising:

receiving a generation set and formula information; and

generating said value specifically related to said at least one second transmitter station by processing said formula information in accordance with said generation set.

59. The method of claim 56, wherein said generated said second executable code module includes at least one command.

60. The method of claim 59, wherein said at least one command operates at said remote receiver station to perform at least one of storing, loading, and executing processor code.

61. The method of claim 60, wherein said processor code operates at said remote receiver station to generate receiver specific data.

62. A transmitter station for communicating at least one executable code module, comprising:

a storage device that stores data that relates to information content of at least one of image programming and sound programming;

a first receiver that receives a first control signal that designates said at least one of image programming and sound programming, and a second control signal;

a transmitter;

a first programmable processor apparatus operatively connected to said storage device, said first receiver, and said transmitter, said first programmable processor apparatus generating said at least one executable code module, said generating in response to processing said stored data, said at least one executable code module for programming a second programmable processor apparatus at a remote receiver station, wherein, when executed, said at least one executable code module causes said second programmable processor apparatus at said remote receiver station to process pre-stored data stored at said remote receiver station, to perform a sequence of steps to provide a series of instances of information content for output locally at said remote receiver station upon command, and to identify subscriber data for electronic transmission to a location remote from said remote receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said designated said at least one of image programming and sound programming, wherein said electronic transmission includes a unique identifier, wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences, wherein said second control signal contains a sequence of commence outputting messages, each commence outputting message of said sequence of commence outputting messages containing a command addressed to said remote receiver station and operative at said remote receiver station to output to an output apparatus at said remote receiver station for a humanly observable period of time an instance of said series of instances of information content for output locally upon command;

a communications device operatively connected to said first programmable processor apparatus and said transmitter, said communications device, under control of said first programmable processor apparatus, communicating said at least one executable code module for programming said second programmable processor apparatus at said remote receiver station with a first command that is operative at said remote receiver station to cause said second programmable processor apparatus to store said at least one executable code module;

a detector, operatively connected to said first receiver and said first programmable processor apparatus for detecting a control command and causing said control command to be input to said first programmable processor apparatus; and

a selective transfer device, operatively connected to said detector, said first programmable processor apparatus and said transmitter, that communicates, under control of said first programmable processor apparatus and in response to said control command, to said transmitter a second command operative at said remote receiver station to execute said at least one executable code module at said second programmable processor apparatus, and said second control signal containing said sequence of commence outputting messages, wherein at least some commence outputting messages of said sequence of commence outputting messages are effective at said remote receiver station to output a plurality of instances of information content from said series of instances of information content, each instance of information content of said plurality of instances of information content having different information content from one another, outputted in a plurality of different humanly observable periods of time wherein said transmitter transmits to said remote receiver station (1) said designated said at least one of image programming and sound programming, (2) said generated at least one executable code module with said first command, (3) said second command, and (4) said second control signal containing said sequence of commence outputting messages, whereby said remote receiver station is enabled to deliver to a human user at said output apparatus at said remote receiver station a locally customized presentation of said designated said at least one of image programming and sound programming.

63. The transmitter station of claim 62, further comprising a computer operatively connected to said first programmable processor apparatus for generating said at least one executable code module.

64. The transmitter station of claim 63, further comprising a memory operatively connected to said computer for storing data, higher language code, and a generation set, said data and said higher language code to serve as a basis for generating said at least one executable code module, said generation set operative to control said computer.

65. The transmitter station of claim 62, wherein said selective transfer device includes at least one of a switch and a memory, said transmitter station further comprising a signal generator operatively connected to said at least one of said switch and said memory for communicating a signal including said at least one executable code module.

66. The transmitter station of claim 65, further comprising at least one of another switch and a signal generator operatively connected to said memory for communicating a signal including said at least one of image programming and sound programming.

67. A method of controlling at least one first transmitter station to reprogram a network including, at least one second transmitter station and a receiver station, said at least one first transmitter station including a first programmable processor apparatus, said at least one second transmitter station including a second programmable processor apparatus with an operating system capable of being reprogrammed, and said receiver station including a third programmable processor apparatus with an operating system capable of being reprogrammed, said method comprising:

transmitting from said at least one first transmitter station through said network (1) a plurality of updated operating system modules and (2) a series of messages that cause programmable processor apparatus including said second programmable processor apparatus and said third programmable processor apparatus to select an appropriate updated operating system module from said plurality of updated operating system modules and to reprogram said operating system of said second programmable processor apparatus and said third programmable processor apparatus;

inputting to said first programmable processor apparatus at said first transmitter station a first control signal that designates at least one of image programming and sound programming;

controlling, with said first programmable processor apparatus at said at least one first transmitter station and in response to a command, a selective transfer device at said at least one first transmitter station to communicate to a transmitter at said at least one first transmitter station an executable code module for execution under control of said reprogrammed operating system of said third programmable processor apparatus;

communicating to said transmitter at said at least one first transmitter station a control signal containing messages having commands addressed to said at least one second transmitter station and operative at said at least one second transmitter station to (1) generate second commands addressed to said reprogrammed third programmable processor apparatus at said receiver station to execute said executable code module and (2) to transmit, to said receiver station, said generated second commands which cause said receiver station to execute said executable code module to perform upon command functions related to output of said designated at least one of image programming and sound programming in accordance with said reprogrammed operating system of said third programmable processor apparatus; and

transmitting from said at least one first transmitter station to said at least one second transmitter station (1) said designated at least one of image programming and sound programming, (2) said executable code module, and (3) said control signal containing messages having commands addressed to said at least one second transmitter station, whereby said at least one second transmitter station in enabled to generate messages which cause said receiver station to execute said executable code module to perform upon command functions related to output of said designated at least one of image programming and sound programming in accordance with said reprogrammed operating system of said third programmable processor apparatus.

68. The method of claim 67, wherein a signal generator is operatively connected to said selective transfer device, and wherein said step of controlling further includes a step of generating a signal including said executable code module for transmission.

69. The method of claim 67, wherein said selective transfer device is controlled by a computer.

70. The method of claim 67, wherein supplemental information to supplement said designated at least one of image programming and sound programming includes at least one of a television programming and a radio programming, said method further comprising a step of transmitting an instruct signal which is operative at said receiver station to accomplish at least one of selecting and enabling said at least one of said television programming and said radio programming.

71. The method of claim 70, wherein said receiver station is capable of receiving digital television signals having a plurality of sizes, said method further comprising:

transmitting some part of said television programming in a first of said plurality of sizes; and

transmitting some other part of said television programming in a second of said plurality of sizes.

72. The method of claim 71, further comprising:

identifying at least some of said television programming based on an instruct-to-enable signal; and

decrypting said at least some of said television programming based on said step of identifying.

73. The method of claim 70, further comprising:

generating a data storage address based on said instruct signal;

processing information including said data storage address; and

decrypting one or more of;

(i) said executable code module, and (ii) said television programming based on said step of processing information.

74. The method of claim 67, wherein said executable code module is effective at said receiver station to output said designated at least one of image programming and sound programming.

75. The method of claim 67, further comprising a step of controlling said first programmable processor apparatus to add a data module to said designated at least one of image programming and sound programming.

76. The method of claim 67, wherein said executable code module is effective at said receiver station to process a subscriber response to said designated at least one of image programming and sound programming.

77. The method of claim 76, further comprising a step of incorporating into said executable code module an identifier which enables said receiver station to initiate communications with a data collection station, said data collection station being remote from said receiver station.

78. The method of claim 77, wherein said identifier is a telephone number.

79. The method of claim 67, wherein said designated at least one of image programming and sound programming complements at least one of television programming and radio programming outputted at said receiver station, and wherein said executable code module is effective at said receiver station to output said designated at least one of image programming and sound programming.

80. The method of claim 67, wherein said designated at least one of image programming and sound programming includes video image information.

81. The method of claim 67, wherein said designated at least one of image programming and sound programming includes audio image information.

82. The method of claim 67, wherein said designated at least one of image programming and sound programming includes graphic image information.

83. The method of claim 67, wherein said controlling step further comprises a step of embedding said executable code module and said designated at least one of image programming and sound programming in a signal for transmission.

84. The method of claim 67, wherein said executable code module is combined with said designated at least one of image programming and sound programming in a signal for transmission, and wherein said method further comprising:

transmitting said signal for transmission to said at least one second transmitter station;

assembling said executable code module at said at least one second transmitter station; and

communicating said assembled executable code module to said receiver station.

85. The method of claim 67, wherein said executable code module is combined with said designated at least one of image programming and sound programming in a signal for transmission, and wherein said method further comprising:

transmitting said signal for transmission to said receiver station; and

assembling said executable code module.

86. The method of claim 67, wherein said executable code module includes higher language code, said method further comprising a step of compiling said higher language code into machine language code.

87. The method of claim 86, further comprising a step of generating at least some of said executable code module by computing a value and incorporating said value into a formula.

88. The method of claim 67, further comprising a step of assembling said executable code module by linking one or more object modules.

89. The method of claim 88, wherein said first programmable processor apparatus stores one or more of:

(i) formula and item information and (ii) generally applicable information, and wherein assembling said executable code module further comprises;

processing said formula and item information to select one or more values; and

completing at least some of said executable code module by incorporating said one or more values into said generally applicable information of said executable code module.

90. The method of claim 89, further comprising a step of generating at least one of said one or more object modules by compiling the completed said at least some of said executable code module.

91. The method of claim 67, wherein said designated at least one of image programming and sound programming includes a series of video images, and said executable code module operates at said receiver station to deliver information to supplement said designated at least one of image programming and sound programming by processing a viewer response to said designated at least one of image programming and sound programming.

92. The method of claim 91, wherein at least one of said designated at least one of image programming and sound programming and said information to supplement said designated at least one of image programming and sound programming is outputted at said receiver station as a first portion of a television program, said method further comprising a step of transmitting one or more instruct signals which operate at said receiver station to synchronize delivery at at least one of a television storage device and a television monitor of:

(1) only a second portion of said television program and (2) said at least one of said designated at least one of image programming and sound programming and said information to supplement said designated at least one of image programming and sound programming.

93. The method of claim 92, further comprising a step of transmitting said second portion of said television program.

94. The method of claim 93, wherein at least some of said second portion of said television program is transmitted in a code portion of a multichannel signal, said method further comprising a step of changing a location or size of said code portion in a multichannel signal.

95. The method of claim 67, wherein said designated at least one of image programming and sound programming is transmitted in a code portion of a multichannel signal, said method further comprising a step of changing a location or size of said code portion in said multichannel signal.

96. The method of claim 67, wherein said receiver station is capable of receiving digital television signals having a plurality of sizes, said method further comprising:

transmitting some part of said designated at least one of image programming and sound programming, said executable code module in a first of said plurality of sizes; and

transmitting some other part of said designated at least one of image programming and sound programming, said executable code module in a second of said plurality of sizes.

97. The method of claim 67, wherein said control signal includes an identifier, said method further comprising a step of selecting, based on said identifier, one or more of (1) said designated at least one of image programming and sound programming, (2) said executable code module, and (3) one or more processor instructions which operate to assemble said executable code module.

98. The method of claim 97, wherein said control signal includes a schedule, said method further comprising a step of transmitting based on said schedule (1) said designated at least one of image programming and sound programming, (2) said executable code module, and (3) said control signal containing messages having commands addressed to said at least one second transmitter station.

99. The method of claim 97, wherein said control signal includes processor instructions, said method further comprising a step of assembling at least some of said executable code module in accordance with said processor instructions.

100. A first transmitter station in a network including at least one second transmitter station and a receiver station, said at least one second transmitter station including a second programmable processor apparatus with an operating system capable of being reprogrammed, and said receiver station including a third programmable processor apparatus with an operating system capable of being reprogrammed, said first transmitter station comprising:

a transmitter that transmits (1) a plurality of updated operating system modules and (2) a series of messages that cause programmable apparatus including said second programmable processor apparatus and said third programmable processor apparatus to select an appropriate updated operating system module from said plurality of updated operating system modules and to reprogram said operating system of said second programmable processor apparatus and said third programmable processor apparatus;

a first programmable processor apparatus coupled to said transmitter that receives a first control signal designating at least one of image programming and sound programming; and

one or more selective transmission devices coupled to said transmitter and said first programmable processor apparatus that, under control of said first programmable processor apparatus, communicates to said transmitter a selected executable code module for execution under control of said reprogrammed operating system of said third programmable processor apparatus and communicating to said transmitter one or more portions of a second control signal containing a plurality of messages having commands addressed to said at least one second transmitter station, at least some of said plurality of messages addressed to said at least one second transmitter station operative at said at least one second transmitter station to (1) generate second commands addressed to said reprogrammed third programmable processor apparatus at said receiver station to execute said selected executable code module and (2) to transmit, to said receiver station, said generated second commands which cause said receiver station to execute said selected executable code module to perform upon command functions related to output of said designated at least one of image programming and sound programming in accordance with said reprogrammed operating system at said third programmable processor apparatus, wherein said transmitter transmits from said first transmitter station to said at least one second transmitter station (1) said designated at least one of image programming and sound programming, (2) said selected executable code module, and (3) said one or more portions of said second control signal that contain said plurality of messages having commands addressed to said at least one second transmitter station, whereby said at least one second transmitter station is enabled to generate instruct messages which cause said receiver station to execute said selected executable code module to perform upon command functions related to output of said designated at least one of image programming and sound programming in accordance with said reprogrammed operating system at said third programmable processor apparatus.

101. The apparatus of claim 100, wherein said designated at least one of image programming and sound programming includes video image information.

102. The apparatus of claim 100, wherein said designated at least one of image programming and sound programming includes audio image information.

103. The apparatus of claim 100, wherein said designated at least one of image programming and sound programming includes graphic image information.

104. The apparatus of claim 100, wherein said selected executable code module is combined with said designated at least one of image programming and sound programming in a signal for transmission, wherein said signal for transmission is transmitted to an intermediate transmission station, and wherein said selected executable code module is assembled in said intermediate transmission station and communicated to said receiver station.

105. The apparatus of claim 100, wherein said selected executable code module is combined with said designated at least one of image programming and sound programming in a signal for transmission, wherein said signal for transmission is transmitted to said receiver station, and wherein said selected executable code module is assembled in said receiver station.

106. The apparatus of claim 100, wherein said selected executable code module is assembled in said first transmitter station.

107. The apparatus of claim 100, wherein said designated at least one of image programming and sound programming is to be outputted for a duration of time, only some of said duration of time including a time interval or location of specific relevance, wherein said selected executable code module is combined with said designated at least one of image programming and sound programming in a signal for transmission before transmitting at said time interval or location of specific relevance.

108. The apparatus of claim 107, wherein combining said selected executable code module with said designated at least one of image programming and sound programming in said signal for transmission comprises embedding one or more of (1) said selected executable code module, and (2) said designated at least one of image programming and sound programming in said signal for transmission.

109. The apparatus of claim 108, wherein said designated at least one of image programming and sound programming is associated with at least one processor instruction and wherein combining, said selected executable code module with said designated at least one of image programming and sound programming comprises assembling said selected executable code module.

110. The apparatus of claim 108, wherein combining said selected executable code module with said designated at least one of image programming and sound programming comprises embedding said selected executable code module and a data module into said signal for transmission, said signal for transmission including said designated at least one of image programming and sound programming, said data module to be processed at said receiver station in accordance with said selected executable code module.

111. A method of controlling a transmitter station including:

inputting to a transmitter station computer a control signal that designates at least one of video, audio, and graphic information to be outputted at a remote receiver station;

communicating said at least one of video, audio, and graphic information to a transmitter in response to said control signal;

controlling a selective transmission device to communicate computer code and a message to said transmitter in response to said control signal, said message operative to cause a computer at said remote receiver station to be programmed with said computer code to enable said computer to be able to process a subscriber response to said at least one of video, audio, and graphic information, wherein execution of said computer code controls processing of data stored at said remote receiver station;

controlling said selective transmission device to communicate at least one command to said transmitter, said at least one command operative to cause said computer at said remote receiver station to execute said computer code to process the subscriber response to said at least one of video, audio, and graphic information, wherein when executed said computer code processes data stored at said receiver station prior to execution of said computer code, wherein when executed said computer code identifies subscriber data for electronic transmission to a location remote from said receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said at least one of video, audio, and graphic information, wherein said electronic transmission includes a unique identifier, and wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences;

one of generating and modifying a signal to include said at least one of video, audio, and graphic information, said computer code, said message, and said at least one command; and

transmitting said signal to said remote receiver station.

112. The method of claim 111, wherein a signal generator performs said step of generating and modifying a signal to include said at least one of video, audio, and graphic information, and said selective transmission device includes said transmitter station computer.

113. The method of claim 112, further comprising a step of generating at least some of said computer code in response to said control signal.

114. The method of claim 111, wherein said computer code is effective at said remote receiver station to output information to supplement said at least one of video, audio, and graphic information.

115. The method of claim 111, wherein said at least one of video, audio, and graphic information completes or supplements at least one of television and radio programming outputted at said remote receiver station, and said computer code is effective at said remote receiver station to output said at least one of video, audio, and graphic information.

116. The method of claim 111, further comprising:

communicating at least one of television and radio programming to said transmitter; and

transmitting said at least one of television and radio programming to said remote receiver station.

117. The method of claim 111, further comprising a step of placing said at least one of video, audio, and graphic information in a data module before said step of communicating said at least one of video, audio, and graphic information.

118. A transmitter station, comprising:

a computer that receives a control signal that designates at least one of video, audio, and graphic information to be outputted at a remote receiver station, and controls communication of a computer code operative to program a receiving computer at said remote receiver station to process a subscriber response to said at least one of video, audio, and graphic information and controls communication of a message operative to cause said receiving computer to be programmed with said computer code, wherein execution of said computer code controls processing of data stored at said remote receiver station;

a selective transmission device that, under control of said computer, communicates said computer code, said message and at least one command operative to cause said computer at said receiver station to execute said computer code to process the subscriber response to said at least one of video, audio, and graphic information, wherein when executed said computer code processes data stored at said remote receiver station prior to execution of said computer code, wherein when executed said computer code identifies subscriber data for electronic transmission to a location remote from said remote receiver station that uses a communication channel carrying only digital information during said electronic transmission, wherein said subscriber data comprises information for an order for a physical product identified in said at least one of video, audio, and graphic information, wherein said electronic transmission includes a unique identifier, wherein said order for said physical product is modified as to at least one of quality and quantity of said order for said physical product based on previously stored subscriber preferences whereby said computer causes a signal to be generated or modified to include said at least one of video, audio, and graphic information, said computer code, said message and said at least one command; and

a transmitter coupled to said selective transmission device, said transmitter receiving said generated or modified signal from said selective transmission device and transmitting said generated or modified signal to said remote receiver station.