Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

• US 10,334,324 B2
• Filed: 12/24/2013
• Issued: 06/25/2019
• Est. Priority Date: 11/26/2008
• Status: Active Grant

• Current Assignee: Samba TV Incorporated
• Original Assignee: Free Stream Media Corporation
• Inventors: Navin, Ashwin, Zennadi, Omar, Harrison, David
• Primary Examiner(s): Alata, Yassin
• Application Number:
  US14/139,890
• Publication Number:
  US 20150181311A1
• Time in Patent Office: 2,009 Days
• Field of Search: 725 9- 36
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/4112 having fewer capabilities than the client, e.g. thin client having less processing power or no tuning capabilities
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/422 Input-only peripherals , i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] input devices also receiving signals from specially adapted client devices H04N21/4104
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44231 Monitoring of peripheral device or external card, e.g. to detect processing problems in a handheld device or the failure of an external recording device configuring of peripheral devices in general G06F9/4411; reporting information sensed by appliance or service execution status of appliance services in a home automation network H04L12/2823; monitoring the status of connected device in data switched networks H04L43/0817
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method, apparatus and/or system related to relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device are disclosed. In one embodiment, a method includes determining that a user is likely viewing a networked media device and/or accessing a client device while viewing the networked media device, determining that the content currently being displayed on the networked media device is associated with a motion-video advertisement through an automatic content recognition algorithm applied to the networked media device, selecting an alphanumeric advertisement formatted for a display area of the client device based on contextual match between the motion-video advertisement and/or the alphanumeric advertisement, and/or delivering the alphanumeric advertisement to the client device while the motion-video advertisement is still rendering on the networked media device.

Claims

1. A machine-implemented method of targeted advertising to a client device, comprising:

constraining an executable environment in a security sandbox;

executing a sandboxed application in the constrained executable environment; and

enabling, through the sandboxed application,

automatically inferring at least one of a current association and a previous association of the client device with a media device networked to the client device;

automatically identifying a first content displayed on the networked media device following the automatic inference of the at least one of the current association and the previous association;

automatically associating a time stamp with the identified first content; and

automatically targeting a second advertisement to the client device based on the identified first content within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first content is being displayed,

wherein the automatic identification is through an automatic content recognition (ACR) of the networked media device, and

wherein the second advertisement is interactive.

2. The method of claim 1, wherein when the first content is a media program, the method further comprises:

determining from a schedule that the media program that a user previously watched is subsequently positioned to be aired;

selecting an alphanumeric advertisement associated with the media program formatted for a display area of the client device based on contextual match between the media program and the alphanumeric advertisement; and

delivering the alphanumeric advertisement to the client device prior to the airing of the media program.

3. The method of claim 1, wherein when the first content is a media program, the method further comprises:

determining from a schedule that a second media program contextually relevant to the media program is subsequently positioned to be aired;

selecting an alphanumeric advertisement associated with the second media program formatted for a display area of the client device; and

delivering the alphanumeric advertisement to the client device prior to the airing of the second media program.

4. The method of claim 1, wherein at least one of:

when the first content is a first advertisement, the method further comprises delivering the second advertisement to the client device, and

wherein the constrained executable environment in the security sandbox is provided through a web browser of the client device.

5. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of:

a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a quick response (QR) code at least one of;

shared by and visible to both the client device and the networked media device.

6. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of:

the networked media device and a device external to the networked media device, independent of whether at least one of;

the networked media device and the client device can connect to a third device other than to receive an identifying signal.

7. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether redirecting the sandboxed application of the client device to a private IP address of the networked media device establishes communication between the client device and the networked media device.

8. The method of claim 1,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

9. The method of claim 1, comprising:

enabling submission, through at least one server, an advertisement spot to an advertisement exchange so that a bidder can buy advertisements without requiring the sandboxed application to integrate with content ID based advertisement targeting, and without requiring the sandboxed application to be cognizant of the content ID based advertisement targeting.

10. The method of claim 9,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of the advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

11. A system of targeted advertising, comprising:

a client device to;

constrain an executable environment in a security sandbox through a web browser; and

execute a sandboxed application in the constrained executable environment;

a computer network;

a networked media device communicatively coupled to the client device through the computer network; and

at least one server communicatively coupled to both the client device and the networked media device also through the computer network,

wherein, in conjunction with the sandboxed application executing on the client device, the at least one server is configured to;

automatically infer at least one of a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device following the automatic inference of the at least one of the current association and the previous association,

automatically associate a time stamp with the identified first advertisement, and

automatically target a second advertisement to a webpage displayed by the web browser of the client device based on the identified first advertisement within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first advertisement is being displayed, and

wherein the second advertisement is interactive.

12. The system of claim 11, wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate at least one fingerprint,

the at least one fingerprint comprises at least one of an image fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint,

the processor is configured to communicate the at least one fingerprint to the at least one server, and

the automatic identification of the first advertisement is based on an advertisement fingerprint database and the at least one fingerprint.

13. The system of claim 12, wherein the at least one server is configured to:

receive the at least one fingerprint,

automatically identify a channel the networked media device is tuned to based on the at least one fingerprint, and

generate at least one channel-specific fingerprint, and

wherein the automatic identification of the first advertisement is based on the advertisement fingerprint database and the at least one channel-specific fingerprint.

14. The system of claim 11,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a QR code at least one of:

shared by and visible to both the client device and the networked media device.

15. The system of claim 11,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of:

the networked media device and a device external to the networked media device, independent of whether at least one of;

the networked media device and the client device can connect to a third device other than to receive an identifying signal.

16. The system of claim 11,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether redirecting the sandboxed application of the client device to a private IP address of the networked media device establishes communication between the client device and the networked media device, and

wherein an advertisement spot is submitted to an advertisement exchange.

17. The system of claim 11,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

18. The system of claim 16,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of the advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

19. A system of targeted advertising, comprising:

a client device to;

constrain an executable environment in a security sandbox; and

execute a sandboxed application in the constrained executable environment;

a computer network;

a networked media device communicatively coupled to the client device through the computer network; and

at least one server communicatively coupled to both the client device and the networked media device also through the computer network,

wherein, in conjunction with the sandboxed application executing on the client device, the at least one server is configured to;

automatically infer at least one of;

a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device following the automatic inference of the at least one of;

the current association and the previous association,

automatically catalogue the identified first advertisement in an advertisement database,

automatically associate a time stamp with the identified first advertisement; and

automatically target a second advertisement to the sandboxed application of the client device based on the identified first advertisement within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first advertisement is being displayed.

20. The system of claim 19, wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate at least one fingerprint,

the at least one fingerprint comprises least one of an image fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint,

the processor is configured to communicate the at least one fingerprint to the at least one server, and

the automatic identification of the first advertisement is based on an advertisement fingerprint database and the at least one fingerprint.

21. The system of claim 20, wherein the at least one server is configured to:

receive the at least one fingerprint,

automatically identify a channel the networked media device is tuned to based on the the at least one fingerprint, and

generate at least one channel-specific fingerprint,

wherein the automatic identification of the first advertisement is based on the advertisement fingerprint database and the at least one channel-specific fingerprint.

22. The system of claim 19, wherein the second advertisement is interactive, and

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a QR code at least one of:

shared by and visible to both the client device and the networked media device.

23. The system of claim 19,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of:

the networked media device and a device external to the networked media device, independent of whether at least one of;

the networked media device and the client device can connect to a third device other than to receive an identifying signal.

24. The system of claim 19,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.