Campaign awareness management systems and methods
First Claim
Patent Images
1. A campaign management computer system for monitoring the effectiveness of a campaign of advertising, marketing, sales, or information sharing, the system comprising:
- at least one processor;
a program management system operating on the at least one processor;
a spatial management system operating on the at least one processor;
a data management system operating on the at least one processor and including databases; and
wherein the program management system, the spatial management system, and the data management system are coupled to each other to perform;
defining, with the spatial management system, spatial data layers for campaign types for different campaigns, state, county, zip code, address, city, audience types for different audiences, content type, and name, wherein each of the different campaigns communicate different campaign messages to different audiences;
receiving, by the program management system, a first selection of a campaign by selection of an item from a group consisting of state, county, zip code, audience type, content type, and name;
receiving, by the program management system, a second selection of a campaign type for the campaign, wherein the campaign type describes a communication mechanism used to convey a campaign message of the campaign;
in response to the first selection and the second selection, displaying, by the program management system, first map image data comprising first geospatial data and first campaign data for the selected campaign received from the spatial management system, the first map image data used to form a first map image comprising a plurality of icons, each icon associated with a type of campaign event, and campaign symbology indicating an area of campaign events, wherein the spatial management system retrieves the first map image data from the data management system, wherein the first map image data is generated by;
storing a configuration file with definitions of spatial data layers and campaign datasets, wherein each of the spatial data layers and campaign datasets has a configuration section with a link, and wherein each link performs linking of a common data attribute in one of a spatial data layer and a campaign dataset to the common data attribute in the other of the spatial data layer and the campaign dataset;
selecting a spatial data layer with the first geospatial data;
selecting a campaign dataset with the first campaign data; and
linking the spatial data layer to the campaign dataset using the common data attribute in the configuration file;
accepting, by the program management system, an indication of a selection of a portion of the first map image;
in response to the indication, initiating, by the program management system from the spatial management system, a search of the campaign data and the first geospatial data to determine second map image data comprising second geospatial data and second campaign data, the second map image data used to form and display a second map image identifying the selected portion of an area and one or more campaign events for the campaign type and identifying different campaign symbology that indicate different communication mechanisms for each of the one or more campaign events, wherein the spatial management system retrieves the second map image data from the data management system;
displaying, by the program management system, adjacent to the second map image, for each of the one or more campaign events, information including a name of that campaign event, a particular campaign type for that campaign event, and a date start and end for that campaign event;
determining, by the program management system, effectiveness of each of the one or more campaign events based on whether members of a target audience responded to the campaign message; and
displaying, by the program management system, the effectiveness of each of the one or more campaign events.
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Abstract
A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.
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Citations
20 Claims
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1. A campaign management computer system for monitoring the effectiveness of a campaign of advertising, marketing, sales, or information sharing, the system comprising:
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at least one processor; a program management system operating on the at least one processor; a spatial management system operating on the at least one processor; a data management system operating on the at least one processor and including databases; and wherein the program management system, the spatial management system, and the data management system are coupled to each other to perform; defining, with the spatial management system, spatial data layers for campaign types for different campaigns, state, county, zip code, address, city, audience types for different audiences, content type, and name, wherein each of the different campaigns communicate different campaign messages to different audiences; receiving, by the program management system, a first selection of a campaign by selection of an item from a group consisting of state, county, zip code, audience type, content type, and name; receiving, by the program management system, a second selection of a campaign type for the campaign, wherein the campaign type describes a communication mechanism used to convey a campaign message of the campaign; in response to the first selection and the second selection, displaying, by the program management system, first map image data comprising first geospatial data and first campaign data for the selected campaign received from the spatial management system, the first map image data used to form a first map image comprising a plurality of icons, each icon associated with a type of campaign event, and campaign symbology indicating an area of campaign events, wherein the spatial management system retrieves the first map image data from the data management system, wherein the first map image data is generated by; storing a configuration file with definitions of spatial data layers and campaign datasets, wherein each of the spatial data layers and campaign datasets has a configuration section with a link, and wherein each link performs linking of a common data attribute in one of a spatial data layer and a campaign dataset to the common data attribute in the other of the spatial data layer and the campaign dataset; selecting a spatial data layer with the first geospatial data; selecting a campaign dataset with the first campaign data; and linking the spatial data layer to the campaign dataset using the common data attribute in the configuration file; accepting, by the program management system, an indication of a selection of a portion of the first map image; in response to the indication, initiating, by the program management system from the spatial management system, a search of the campaign data and the first geospatial data to determine second map image data comprising second geospatial data and second campaign data, the second map image data used to form and display a second map image identifying the selected portion of an area and one or more campaign events for the campaign type and identifying different campaign symbology that indicate different communication mechanisms for each of the one or more campaign events, wherein the spatial management system retrieves the second map image data from the data management system; displaying, by the program management system, adjacent to the second map image, for each of the one or more campaign events, information including a name of that campaign event, a particular campaign type for that campaign event, and a date start and end for that campaign event; determining, by the program management system, effectiveness of each of the one or more campaign events based on whether members of a target audience responded to the campaign message; and displaying, by the program management system, the effectiveness of each of the one or more campaign events. - View Dependent Claims (3, 4, 7, 8, 9, 10, 11, 12)
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2. A campaign management computer system for monitoring the effectiveness of a campaign of advertising, marketing, sales, or information sharing, the system comprising:
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at least one processor; a program management system operating on the at least one processor; a spatial management system operating on the at least one processor; a data management system operating on the at least one processor and including databases; and wherein the program management system, the spatial management system, and the data management system are coupled to each other to perform; defining, with the spatial management system, spatial data layers for campaign types for different campaigns, state, county, zip code, address, city, audience types for different audiences, content type, and name, wherein each of the different campaigns communicate different campaign messages to different audiences; receiving, by the program management system, a first selection of the campaign by selection of an item from a group consisting of state, county, zip code, audience type, content type, and name; receiving, by the program management system, a second selection of a campaign type for the campaign, wherein the campaign type describes a communication mechanism used to convey a campaign message of the campaign; in response to the first selection and the second selection, displaying, by the program management system, a first map image comprising first geospatial data and first campaign data for the selected campaign received from the spatial management system, the first map image further comprising a plurality of icons, each icon associated with a type of campaign event, and campaign symbology indicating an area of campaign events, wherein the spatial management system retrieves the first map image from the data management system, wherein the first map image is generated by; storing a configuration file with definitions of spatial data layers and campaign datasets, wherein each of the spatial data layers and campaign datasets has a configuration section with a link, and wherein each link performs linking of a common data attribute in one of a spatial data layer and a campaign dataset to the common data attribute in the other of the spatial data layer and the campaign dataset; selecting a spatial data layer with the first geospatial data; selecting a campaign dataset with the first campaign data; and linking the spatial data layer to the campaign dataset using the common data attribute in the configuration file; accepting, by the program management system, an indication of a selection of a portion of the first map image; in response to the indication, initiating, by the program management system from the spatial management system, a search of the campaign data and the first geospatial data to determine at least one match to the selection for a query, wherein the spatial management system retrieves a second map image from the data management system; returning and displaying, by the program management system, at least one result, the at least one result comprising the second map image comprising second geospatial data, second campaign data, and at least some external data identifying the selected portion of an area and one or more campaign events for the campaign type and identifying different campaign symbology that indicate different communication mechanisms for each of the one or more campaign events; displaying, by the program management system, adjacent to the second map image, for each of the one or more campaign events, information including a name of that campaign event, a particular campaign type for that campaign event, and a date start and end for that campaign event; determining, by the program management system, effectiveness of each of the one or more campaign events based on whether members of a target audience responded to the campaign message; and displaying, by the program management system the effectiveness of each of the one or more campaign events. - View Dependent Claims (5, 6)
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13. A computer-implemented method of monitoring the effectiveness of a campaign of advertising, marketing, sales, or information sharing, the method comprising the following steps, wherein each step is performed by a processor of a computer:
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receiving campaign data for a plurality of campaigns, including data for a plurality of campaign types, a plurality of campaign events, a plurality of campaign messages, and a plurality of campaign audiences; defining spatial data layers for campaign types for different campaigns, state, county, zip code, address, city, audience types for different audiences, content type, and name, wherein each of the different campaigns communicate different campaign messages to different audiences; receiving a first selection of a campaign by selection of an item from a group consisting of state, county, zip code, audience type, content type, and name; receiving a second selection of a campaign type for the campaign, wherein the campaign type describes a communication mechanism used to convey a campaign message of the campaign; in response to the first selection and the second selection, displaying first map image data comprising first geospatial data and first campaign data for the selected campaign received from a spatial management system, the first map image data used to form a first map image comprising a plurality of icons, each icon shown on the first map image in a location for an associated campaign event and representing a type of campaign event, the first map image further comprising campaign symbology indicating an area of a plurality of campaign events, wherein the spatial management system retrieves the first map image data from a data management system; determining an effectiveness of each of the campaign events based on whether members of a target audience responded to the campaign message; and displaying the effectiveness of each of the one or more campaign events. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification