Associating social comments with individual assets used in a campaign
First Claim
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1. A system comprising:
- at least one processor; and
a computer-readable storage medium storing instructions that are executable by the at least one processor to perform operations comprising;
collecting a comment to a campaign, the campaign including a plurality of different assets and including embedded metadata associated with each of the plurality of different assets;
analyzing the comment to extract a keyword from the comment;
comparing the extracted keyword to the embedded metadata associated with each of the plurality of different assets;
attributing the comment to one of the plurality of different assets based on the comparison;
generating social metadata for the one of the plurality of different assets, based on the content of the comment; and
embedding the generated social metadata in the one of the plurality of different assets and outputting the asset with the embedded social metadata to an asset database.
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Abstract
Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset.
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Citations
20 Claims
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1. A system comprising:
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at least one processor; and a computer-readable storage medium storing instructions that are executable by the at least one processor to perform operations comprising; collecting a comment to a campaign, the campaign including a plurality of different assets and including embedded metadata associated with each of the plurality of different assets; analyzing the comment to extract a keyword from the comment; comparing the extracted keyword to the embedded metadata associated with each of the plurality of different assets; attributing the comment to one of the plurality of different assets based on the comparison; generating social metadata for the one of the plurality of different assets, based on the content of the comment; and embedding the generated social metadata in the one of the plurality of different assets and outputting the asset with the embedded social metadata to an asset database. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method comprising:
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storing, by a computing device and for each of a plurality of different assets in an asset database, an asset identifier and metadata associated with the asset; creating, by the computing device, a campaign that includes at least two of the plurality of different assets; embedding, by the computing device, metadata associated with the at least two different assets into the campaign; publishing, by the computing device, the campaign with the embedded metadata on at least one social network; collecting, by the computing device, a comment to the campaign submitted via the at least one social network; analyzing, by the computing device, the collected comment to identify at least one keyword in the comment; attributing, by the computing device, the collected comment to one of the at least two different assets included in the campaign based on a detected similarity between the at least one identified keyword in the comment and asset metadata embedded in the campaign; generating, by the computing device, social metadata for the asset to which the comment is attributed, based on content of the comment; and embedding, by the computing device, the generated social metadata in the metadata of the attributed asset in the asset database. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer-implemented method comprising:
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storing, by a computing device, for each asset in an asset database, an asset identifier and metadata associated with the asset identifier; collecting, by the computing device, a comment to a campaign, the campaign including a plurality of different assets and including embedded metadata associated with the plurality of different assets; analyzing, by the computing device, the comment using natural language processing to extract a keyword from the comment; comparing, by the computing device, the extracted keyword to the embedded metadata associated with the plurality of different assets in the campaign; attributing, by the computing device, the comment to one of the plurality of different assets based on the comparison; determining, by the computing device, a social mention count for the one of the plurality of different assets, the social mention count indicating a total number of comments to the campaign that mention the one of the plurality of different assets; determining, by the computing device, a social sentiment score of the comment; generating, by the computing device, social metadata for the one of the plurality of different assets that describes the social mention count and the social sentiment score; and embedding the generated social metadata into the asset database metadata associated with the one of the plurality of different assets. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification