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Associating social comments with individual assets used in a campaign

  • US 10,339,559 B2
  • Filed: 12/04/2014
  • Issued: 07/02/2019
  • Est. Priority Date: 12/04/2014
  • Status: Active Grant
First Claim
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1. A system comprising:

  • at least one processor; and

    a computer-readable storage medium storing instructions that are executable by the at least one processor to perform operations comprising;

    collecting a comment to a campaign, the campaign including a plurality of different assets and including embedded metadata associated with each of the plurality of different assets;

    analyzing the comment to extract a keyword from the comment;

    comparing the extracted keyword to the embedded metadata associated with each of the plurality of different assets;

    attributing the comment to one of the plurality of different assets based on the comparison;

    generating social metadata for the one of the plurality of different assets, based on the content of the comment; and

    embedding the generated social metadata in the one of the plurality of different assets and outputting the asset with the embedded social metadata to an asset database.

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