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Advertisement service using mobile vehicle

  • US 10,339,567 B2
  • Filed: 02/26/2014
  • Issued: 07/02/2019
  • Est. Priority Date: 02/26/2013
  • Status: Active Grant
First Claim
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1. A method of providing an advertisement service in an advertisement server in a machine to machine (M2M) system, the method comprising:

  • receiving, by the advertisement server, an advertisement request message from a first M2M device, wherein the first M2M device is installed in a first vehicle, and wherein advertisement request message includes at least one of identification information, current location information and travelling direction information, associated with the first vehicle;

    obtaining, by the advertisement server, information on an advertisement target at an advertisement display location, wherein the obtaining includes;

    receiving the advertisement target information from (i) a second M2M device located at the advertisement display location and installed in a designated area, and (ii) a second advertisement display apparatus situated in a second vehicle currently located at the advertisement display location;

    receiving, by the advertisement server and from the second advertisement display apparatus, information on a current advertisement content being displayed on the second advertisement display apparatus of the second vehicle currently located at the advertisement display location, wherein the current advertisement content comprises a first advertisement for a product or service;

    selecting, by the advertisement server, advertisement content for display at the advertisement display location, based on the advertisement target information and the current advertisement content; and

    transmitting, by the advertisement server, the selected advertisement content to the first M2M device after the first vehicle enters a predetermined zone of the advertisement display location such that the transmitted advertisement content is displayed on a first advertisement display apparatus included in the first vehicle.

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