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Vendor website GUI for marketing greeting cards

  • US 10,339,596 B2
  • Filed: 07/17/2017
  • Issued: 07/02/2019
  • Est. Priority Date: 11/08/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • displaying, by a display screen, a front view of a card, the front view including (i) a front plan view in which a front surface of the card appears to be parallel with a front surface of the screen and (ii) the card being portrayed on the screen as rotating oscillatorily about an axis while remaining less than 90 degrees from the front plan view, wherein the oscillatory rotating causes the card'"'"'s front face to appear nonparallel to the screen'"'"'s front surface, and the card has negligible thickness such that side surfaces of the card do not embody a design or information that is revealed by the rotation;

    displaying, by the display screen, a list of one or more card features, wherein a viewer can select one or more features to be applied to the card;

    wherein the top, bottom, and side surfaces of the card are substantially paper thin;

    wherein the front surface of the card comprises one or more images;

    wherein the front surface of the card comprises a message in foil, wherein the foil has a raised texture;

    wherein the oscillatory rotating displays reflectivity and shine of the foil;

    wherein the axis is a vertical rotational axis;

    wherein the axis is on the card, so that one section of the card appears to swing toward the viewer while another section of the card appears to swing away from the viewer;

    wherein the card appears to be levitating in the air without support; and

    wherein the displaying is implemented as part of a graphical user interface (GUI) of a vendor website of a merchant that sells cards, wherein instructions for implementing the GUI are received at the display screen over the Internet from a server that hosts the website.

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