Dynamically updating media content for display to a user of a social network environment based on user interactions

• US 10,341,404 B2
• Filed: 03/18/2013
• Issued: 07/02/2019
• Est. Priority Date: 08/11/2006
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Zuckerberg, Mark E., Bosworth, Andrew G., Cox, Chris, Sanghvi, Ruchi, Cahill, Matthew
• Primary Examiner(s): Keaton, Sherrod L
• Application Number:
  US13/846,876
• Publication Number:
  US 20130212495A1
• Time in Patent Office: 2,297 Days
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/40 Support for services or applications
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and method provides dynamically selected media content to someone using an electronic device in a social network environment. Items of media content are selected for the user based on his or her relationships with one or more other users. The user'"'"'s relationships with other users are reflected in the selected media content and its format. An order is assigned to the items of media content, for example, based on their anticipated importance to the user, and the items of media content are displayed to the user in the assigned order. The user may change the order of the items of media content. The user'"'"'s interactions with media content available in the social network environment are monitored, and those interactions are used to select additional items of media content for the user.

Claims

1. A computer-implemented method comprising:

sending a newsfeed including a plurality of news stories to a viewing user of a social network system, the plurality of news stories selected based on preference settings of the viewing user and based on a relationship type between the viewing user and other users of the social network system, wherein at least one selected news story includes information associated with at least one of the other users;

monitoring one or more interactions between the viewing user of the social network system and the other users of the social network system with whom the viewing user has established a connection;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user associated with the other users with whom the viewing user has established a connection;

obtaining a filtered set of candidate additional news stories associated with at least one of the other users with whom the viewing user has established a connection, the filtered set of candidate additional news stories excluding one or more stories based on the preference settings of the viewing user;

determining a weight for media content included in each candidate additional news story of the filtered set of candidate additional news stories based on the frequency of interactions;

classifying each candidate additional news story of the filtered set of candidate additional news stories based on whether the candidate additional news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate additional news story;

modifying the weight for the media content included in each candidate additional news story based on a function of time, wherein a weight for a media content included in a candidate additional news story is modified to decrease over time if the candidate additional news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate additional news story remains steadily high if the candidate additional news story is classified as of long-term interest to the viewing user;

selecting, from the filtered set of candidate additional news stories, one or more additional news stories for the viewing user based at least in part on the modified weight for the media content included in each candidate additional news story of the filtered set of candidate additional news stories and the preference settings of the viewing user;

updating the newsfeed to include the one or more selected additional news stories, at least one of the additional news stories describing an action taken by at least one of the other users of the social network system with whom the viewing user has established a connection; and

sending the updated newsfeed comprising the selected additional news stories to the user device for display to the viewing user.

2. The method of claim 1, wherein a preference setting identifies a relationship type between the viewing user and a specific additional user of the other users with whom the viewing user has established a connection.

3. The method of claim 1, wherein a preference setting identifies a relationship between the viewing user and a subset of the other users with whom the viewing user has established a connection.

4. The method of claim 1, wherein the weight for the media content included in each candidate additional news story is based at least in part on a frequency of the viewing user'"'"'s actions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events, or subcategories of objects.

5. The method of claim 4, wherein the weight is associated with one or more of the particular relationships, the events, the objects, the categories of relationships, the subcategories of relationships, the categories of events, the categories of objects, the subcategories of events, or the subcategories of objects.

6. The method of claim 1, wherein the monitoring comprises recording the viewing user'"'"'s actions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events, or subcategories of objects.

7. The method of claim 1, wherein at least one of the monitored one or more interactions is with one or more items of media content contained in a news story selected for the viewing user.

8. The method of claim 1, wherein at least one of the monitored one or more interactions is with one or more items of media content in the social network system outside of a news story that has been previously selected for the viewing user.

9. A computer-implemented method comprising:

sending a newsfeed for display to a viewing user of a social network system, the newsfeed including a plurality of news stories selected based on preference settings of the viewing user and based on a relationship type between the viewing user and other users of the social network system, wherein at least one selected news story includes information associated with at least one of the other users;

monitoring one or more interactions between the viewing user and at least one of;

the other users of the social network system and media content in the social network system;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user associated with at least one of;

the other users with whom the viewing user has established a connection and the media content in the social network system;

obtaining a filtered set of candidate additional news stories associated with at least one of the other users with whom the viewing user has established a connection and the media content in the social networking system, the filtered set of candidate additional news stories excluding one or more stories based on the preference settings of the viewing user;

determining a weight for media content included in each candidate additional news story of the filtered set of candidate additional news stories based on the frequency of interactions;

classifying each candidate additional news story of the filtered set of candidate additional news stories based on whether the candidate additional news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate additional news story;

modifying the weight for the media content included in each candidate additional news story based on a function of time, wherein a weight for a media content included in a candidate additional news story is modified to decrease over time if the candidate additional news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate additional news story remains steadily high if the candidate additional news story is classified as of long-term interest to the viewing user;

selecting additional news stories from the filtered set of candidate additional news stories based at least in part on the modified weight for the media content included in each candidate additional news story of the filtered set of candidate additional news stories and the preference settings of the viewing user and other users with whom the viewing user has established a connection associated with the filtered set of candidate additional news stories, at least one of the filtered set of candidate additional news stories including information associated with at least one of the other users of the social network system with whom the viewing user has established a connection;

updating the newsfeed to include the one or more selected additional news stories; and

sending the updated newsfeed including the one or more selected additional news stories to the user device for display to the viewing user.

10. The method of claim 9, wherein a preference setting identifies a relationship type between the viewing user and a specific additional user of the other users with whom the viewing user has established a connection.

11. The method of claim 9, wherein a preference setting identifies a relationship between the viewing user and a group of other users of the other users with whom the viewing user has established a connection.

12. The method of claim 9, wherein selecting the additional news stories from the filtered set of candidate additional news stories further comprises:

ranking the candidate additional news stories associated with a relationship type based on the weight for the media content included in each candidate additional news story;

and selecting the additional news stories from the ranked candidate additional news stories.

13. The method of claim 9, wherein selecting the additional news stories from the filtered set of candidate additional news stories further comprises:

ranking the candidate additional news stories associated with the media content based on the weight for the media content included in each candidate additional news story; and

selecting the additional news stories from the ranked candidate additional news stories.

14. The method of claim 9, wherein the weight for the media content included in each candidate additional news story is based at least in part on frequencies with which the viewing user interacts with media content associated with other users of the social network system with whom the viewing user has established a connection.

15. The method of claim 9, wherein the monitoring comprises recording the viewing user'"'"'s actions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events, or subcategories of objects.

16. The method of claim 9, wherein a monitored interaction is with one or more items of media content contained in a news story selected for the viewing user.

17. A computer-implemented method comprising:

sending a newsfeed including a plurality of news stories to a viewing user of a social network system, the plurality of news stories selected based on preference settings of the viewing user and based on a relationship type between the viewing user and other users of the social network system, wherein at least one selected news story includes information associated with at least one of a media content object or one of the other users;

monitoring one or more interactions between the viewing user of the social network system and one or more media content objects in the social network system;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user associated with the one or more media content objects;

obtaining a filtered set of candidate additional news stories associated with the one or more media content objects, the filtered set of candidate additional news stories excluding one or more stories based on the preference settings of the viewing user;

determining a weight for media content included in each candidate additional news story of the filtered set of candidate additional news stories based on the frequency of interactions;

classifying each candidate additional news story of the filtered set of candidate additional news stories based on whether the candidate additional news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate additional news story;

modifying the weight for the media content included in each candidate additional news story based on a function of time, wherein a weight for a media content included in a candidate additional news story is modified to decrease over time if the candidate additional news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate additional news story remains steadily high if the candidate additional news story is classified as of long-term interest to the viewing user;

selecting, from the filtered set of candidate additional news stories, one or more additional news stories for the viewing user based at least in part on the modified weight for the media content included in each candidate additional news story of the filtered set of candidate additional news stories and the preference settings of the viewing user;

updating the newsfeed to include the one or more selected additional news stories, at least one of the additional news stories describing an action associated with a media content object taken by at least one of the other users of the social network system with whom the viewing user has established a connection; and

sending the updated newsfeed comprising the selected additional news stories to the user device for display to the viewing user.

18. The method of claim 17, wherein a preference setting identifies a relationship between the viewing user and a subset of other users with whom the user has established a connection.