Electronic display systems connected to vehicles and vehicle-based systems
First Claim
1. An electronic display system comprising:
- one or more processors;
a network interface configured to transmit content to one or more digital roadside displays or other digital displays; and
at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the electronic display system to;
determine that a first vehicle is in proximity of or on-route to the one or more digital roadside displays;
receive driving pattern data for the first vehicle including driving behaviors and driving performance metrics;
determine first digital content for the one or more digital roadside displays or other digital displays, based on the received driving pattern data for the first vehicle;
determine a beginning time and an ending time for displaying the first digital content; and
transmit the first digital content and the beginning time and ending time via the network interface to the one or more digital roadside displays or other digital displays.
1 Assignment
0 Petitions
Accused Products
Abstract
Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content, such as targeted advertisements and/or driving or vehicle safety messages, including retrieval and aggregation of certain characteristics, prioritization of characteristics, and real-time auctions for advertisements. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.
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Citations
20 Claims
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1. An electronic display system comprising:
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one or more processors; a network interface configured to transmit content to one or more digital roadside displays or other digital displays; and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the electronic display system to; determine that a first vehicle is in proximity of or on-route to the one or more digital roadside displays; receive driving pattern data for the first vehicle including driving behaviors and driving performance metrics; determine first digital content for the one or more digital roadside displays or other digital displays, based on the received driving pattern data for the first vehicle; determine a beginning time and an ending time for displaying the first digital content; and transmit the first digital content and the beginning time and ending time via the network interface to the one or more digital roadside displays or other digital displays. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method, comprising:
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determining, by an electronic display system, that a first vehicle is in proximity of or on-route to one or more digital roadside displays; receive, by the electronic display system, driving pattern data of the first vehicle including driving behaviors and driving performance metrics; determining, by the electronic display system, first digital content for the one or more digital roadside displays, based on the received driving pattern data of the first vehicle; determining, by the electronic display system, a beginning time and an ending time for displaying the first digital content; and transmitting, by the electronic display system, the first digital content and the beginning time and the ending time via a network interface to the one or more digital roadside displays. - View Dependent Claims (11, 12, 13, 14, 15)
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16. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed, cause at least one computing device to:
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determine that a first vehicle is in proximity of or on-route to one or more digital roadside displays; receive driving pattern data of the first vehicle including driving behaviors and driving performance metrics; determine first digital content for the one or more digital roadside displays or other digital displays, based on the received driving pattern data of the first vehicle; determine a beginning time and an ending time for displaying the first digital content; and transmit the first digital content and the beginning time and the ending time via a network interface to the one or more digital roadside displays. - View Dependent Claims (17, 18, 19, 20)
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Specification