Migration system to migrate users to target services

• US 10,346,862 B2
• Filed: 01/05/2017
• Issued: 07/09/2019
• Est. Priority Date: 10/08/2013
• Status: Active Grant

• Current Assignee: Accenture Global Solutions Limited (Accenture PLC)
• Original Assignee: Accenture Global Solutions Limited (Accenture PLC)
• Inventors: Ramamoorthy, Sundaravadivelan, Venkatesan, Arun, Garg, Dhruv, Guan, Lan, Kanioura, Athina, Bolze, John D.
• Primary Examiner(s): Yesildag, Mehmet
• Assistant Examiner(s): Byrd, Uche
• Application Number:
  US15/399,434
• Publication Number:
  US 20170116626A1
• Time in Patent Office: 915 Days
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: H04L 41/0806 for initial configuration or provisioning, e.g. plug-and-play
• CPC Class Codes: H04L 41/0895 Configuration of virtualised networks or elements, e.g. virtualised network function or OpenFlow elements
• CPC Class Codes: H04L 41/0897 by horizontal or vertical scaling of resources, or by migrating entities, e.g. virtual resources or entities
• CPC Class Codes: H04L 41/145 involving simulating, designing, planning or modelling of a network
• CPC Class Codes: H04L 41/40 using virtualisation of network functions or resources, e.g. SDN or NFV entities
• CPC Class Codes: H04L 41/5041 characterised by the time relationship between creation and deployment of a service
• CPC Class Codes: H04L 41/5045 Making service definitions prior to deployment
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system implements a method of migrating users to target services including segmenting the users of the target services into macrosegments and micro segments within each macro segment. For each micro segment, rankings of the target services for the users in the micro segment are determined. The rankings are based on the combinations of the target services owned by the users in the micro segment product association, a sequence for acquiring the target services owned by the users in the micro segment, propensities to acquire the target services, and eligibility of the target services for the users in the micro segment. The target services are selected for migration based on the rankings.

Claims

1. A system to migrate network services from a first network infrastructure to a second network infrastructure, the system comprising:

the first network infrastructure comprising a first set of circuits providing voice and data services over a network to customer premises; and

a service provider network migration system including at least one inventory and provisioning server to capture data from the plurality of circuits in the first network infrastructure and to configure circuits in the second network infrastructure,

wherein the service provider network migration system includes at least one migration sequencing server to access one or more databases storing;

a provisioned circuits dataset including information for the plurality of circuits in the first network infrastructure; and

a dataset including information for customers of at least one service provider providing the voice and data services to the customer premises,

wherein the migration sequencing server comprises;

a modeler and reconcilator generating a joined circuits dataset from the information in the provisioned circuits dataset and the billing dataset, the joined circuits dataset associating each of the plurality of circuits in the first network infrastructure with at least one voice or data service provided by the circuit and a customer receiving the at least one voice or data service;

a migration plan creator to create a migration plan for migrating the voice and data services to the target services in the second network infrastructure based on the joined circuits dataset and the migration parameters, wherein to create the migration plan, the migration sequencing server is to;

determine analytic records for the customers, wherein the analytic records include ownership analytic records describing the voice and data services provided by the first set of circuits to the customer premises of the customers, acquisition analytic records describing patterns of acquiring the target services, and customer analytic records including attributes for the customers;

group the customers into macro segments and micro segments within each macro segment based on at least one of the attributes in the customer analytic records;

for each micro segment,

determine eligibility of target services for the customers in the micro segment, wherein to determine the eligibility, the migration sequencing server is to store geographic locations that the target services are provided, and determine the product eligibility of the target services for the customers based on geographic locations of the customer premises for the customers in the micro segment and the stored geographic locations that the target services are provided;

determine, based on the analytic records, rankings of the target services for customers in the micro segment, wherein the rankings are based on associations between the target services, sequences of acquiring the target services, propensities to acquire the target services, and the eligibility of target services for customers in the micro segment;

determine the target services to provide to the customers in the micro segment based on the rankings; and

include in the migration plan, the target services to provide to the customers in the micro segment,

wherein the inventory and provisioning server configures parameters for the circuits in the second network infrastructure according to the migration plan to deploy the target services in the second network infrastructure for the customers in each micro segment.

2. The system according to claim 1, wherein to determine the associations between the target services, the migration sequencing server is to:

determine target service association weights representing expected ownership of combinations of the target services based on the ownership analytic records and the customer analytic records for the customers in the micro segment,

wherein the rankings of the target services for the customers in the micro segment are determined based on the target service association weights.

3. The system according to claim 1, wherein to determine the sequences of acquiring the target services, the migration sequencing server is to:

determine target service sequence weights representing a predicted sequence of acquiring the target services for the micro segment based on the ownership analytic records, the acquisition analytic records, and the customer analytic records for the customers in the micro segment,

wherein the rankings of the target services for the customers in the micro segment are determined based on the target service sequence weights.

4. The system according to claim 3, wherein the target service sequence weights comprise at least one of an expected weight of purchase after a product or a combination of products is owned, an expected weight of purchase after purchasing a first product, and an expected weight of purchase after a recent purchase.

5. The system according to claim 1, wherein to determine the propensities to acquire the target services, the migration sequencing server is to:

generate a model of acquiring the target services from historic data for customers acquiring the target services from the at least one service provider; and

estimate the propensities from the model.

6. The system according to claim 1, wherein to determine the rankings of the target services for customers in the micro segment, the migration sequencing server is to determine incremental revenue generated from the customers in the microsegment acquiring the target services from the at least one service provider.

7. A service provider network migration system to migrate users to target services, the system comprising:

one or more databases storing

analytic records for users of the target services provided by a service provider, wherein the analytic records include ownership analytic records describing services including voice and data services provided by circuits to premises of the users, acquisition analytic records describing patterns of acquiring the target services, and user analytic records including attributes for the users;

at least one migration sequencing server, including machine readable instructions stored on a non-transitory computer readable medium that are executable by a processor, wherein the at least one migration sequencing server comprises;

an analytics records creator to generate the analytic records;

an analytics core to group the users into macro segments and micro segments within each macro segment based on the user analytic records, wherein for each micro segment, the analytics core is to;

determine target service association weights based on ownership of combinations of the target services determined from the ownership analytic records and the customer analytic records for the micro segment;

determine target service sequence weights based on sequences of acquiring the target services determined from the acquisition analytic records for the micro segment;

determine propensities to acquire the target services for the micro segment based on historic usage data for the target services; and

determine eligibility of the target services for the users in the micro segment, wherein to determine the eligibility comprises

storing geographic locations that the target services are provided; and

determining the product eligibility of the target services for the users based on geographic locations of the customer premises for the users in the micro segment and the stored geographic locations that the target services are provided;

a target services selector to determine rankings of the target services for the users in each micro segment, wherein the rankings are based on the target service association weights, the target service sequence weights, propensities to acquire the target services, and the eligibility of target services for users in the micro segment, and wherein the target services selector determines a selection of the target services to provide to each of the users in the micro segment based on the rankings; and

an inventory and provisioning server to configure para meters for circuits in a network infrastructure to provide the selected target services to the users in the microsegment.

8. The service provider network migration system according to claim 7, wherein the one or more data bases store the eligibility of the target services for the users in each micro segment.

9. The service provider network migration system of claim 7, wherein the one or more databases store incremental revenue of the target services for the users in each micro segment, and the target services selector is to determine the rankings based on the stored incremental revenue of the target services.

10. The service provider network migration system of claim 7, wherein the target service sequence weights comprise at least one of a weight of acquiring a target service after one or more of the target services is owned, a weight of acquiring a target service after acquiring a first target service, and a weight of acquiring a target service after a recent acquisition of another target service.

11. The service provider network migration system of claim 7, wherein to generate the product ownership analytic records, the analytics records creator is to:

determine service variables for the users in each micro segment from historic sales data, wherein the service variables include user identifiers, target services currently provided to the users, circuits in a network infrastructure providing the target services, and revenue generated from providing the target services to the users; and

for each of a plurality of time periods and for each user, determine, based on the service variables, a total number of circuits providing the target services to the user, a total revenue for the target services provided to the user, and a revenue per circuit.

12. The service provider network migration system of claim 7, wherein to generate the product purchase analytic records, the analytics records creator is to:

determine service transaction data for target services currently provided to the users in each micro segment;

determine from the service transaction data a time of purchase, a total order value time, and an order value per unit for the target services currently provided to the users; and

for each of a plurality of time periods and for each user, determine, an aggregate number of units sold, total sales, and average dollar amount per unit sold.

13. The service provider network migration system of claim 7, wherein to generate the customer analytic records, the analytics records creator is to:

collect user information and historic sales data for the users in each micro segment from a plurality of data sources; and

generate the customer analytic records from the collected user information and the historic sales data.

14. The service provider network migration system of claim 7, wherein selection of the target services is included in a migration plan to migrate the users in the micro segment to the selection of the target services in a second network infrastructure different than an infrastructure used to provide legacy voice and data services to the users.

15. A computer-implemented method of migrating users to target services, including voice and data services provided by at least one service provider in a network infrastructure, the method comprising:

storing, in one or more storage devices, analytic records for users of the target services provided by a service provider, wherein the analytic records include ownership analytic records describing the target services provided to the users, acquisition analytic records describing patterns of acquiring the target services, and user a nalytic records including attributes for the users;

segmenting the users of the target services into macro segments and micro segments within each macro segment is based on the user analytic records;

for each micro segment,

determining combinations of the target services owned by the users in the micro segment based on the analytic records;

determining a sequence for acquiring the target services owned by the users in the micro segment;

determining propensities of the users to acquire the target services based on historic usage data of the target services;

determining eligibility of the target services for the users in the micro segment, wherein determining the eligibility comprises storing geographic locations that the target services are provided; and

determining the product eligibility of the target services for the users based on geographic locations of the customer premises for the users in the micro segment and the stored geographic locations that the target services are provided;

determining rankings of the target services for the users in the micro segment based on the combinations of the target services owned by the users in the micro segment product association, the sequence for acquiring the target services owned by the users in the micro segment, the propensities to acquire the target services, the eligibility of the target services for the users in the micro segment, and revenue generated from providing the target services to the users in the micro segment;

selecting at least one of the target services to provide to each of the users in the micro segment based on the rankings; and

configuring parameters for circuits in the network infrastructure to provide the selected at least one target service to each of the users in the micro segment.

16. The method of claim 15, comprising:

determining service variables for the users in the micro segment from historic user data, wherein the service variables include user identifiers, target services currently provided to the users, circuits in the network infrastructure providing the target services, and revenue generated from providing the target services to the users;

for each of a plurality of time periods and for each user, determining, based on the service variables, a total number of circuits providing the target services to the user, a total revenue for the target services provided to the user, and a revenue per circuit; and

generating the ownership analytic records based on the total number of circuits providing the target services to the user, the total revenue for the target services provided to the user, and the revenue per circuit.

17. The method of claim 15, comprising:

determining service transaction data for target services currently provided to the users in the micro segment;

determining from the service transaction data a time of acquisition, a total order value, and an order value per unit for the target services currently provided to the users; and

for each of a plurality of time periods and for each user, determining, an aggregate number of units sold, total sales, and average dollar amount per unit sold.

18. The method of claim 15, comprising:

collecting user information and historic sales data for the users in the micro segment from a plurality of data sources; and

generating the user analytic records from the collected user information and the historic sales data.

19. The method of claim 15, comprising:

collecting user information and historic sales data for the users in the micro segment from a plurality of data sources; and

generating the customer analytic records from the collected user information and the historic sales data.