System and method for conducting semi-opaque sales with item bundles
First Claim
1. A method comprising:
- identifying, by a processor, a first base item and a first bonus item, and a second base item and a second bonus item, wherein the first base item and the second base item are associated with a purchase inquiry received over the Internet from a user via a user interface of a computer-based application on a user device, wherein the second base item is selected from a set of comparable items based on an attribute of the first base item and wherein the second base item is not actually available for sale;
determining, via the processor, a discount price based on one or more of a base item price of the first base item and a bonus item price of the first bonus item;
transmitting, via the processor, over the Internet and to the user device, a semi-opaque offer for display on the user interface of the user device, the semi-opaque offer comprising the first base item and the first bonus item, the second base item and the second bonus item, and the discount price, wherein the semi-opaque offer does not identify which of the first base item and the second base item will be sold at the discount price to the user upon acceptance of the semi-opaque offer;
receiving, via the processor and over the Internet, acceptance of the semi-opaque offer from the user device and through the computer-based application; and
after receiving acceptance of the semi-opaque offer disclosing that the user has purchased the first base item and the first bonus item at the discount price.
1 Assignment
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Accused Products
Abstract
Disclosed are systems, methods, and non-transitory computer-readable storage media for semi-opaque sales with bundles of items. An example bundle can include hotel lodging and a bonus service, status, or item associated with that hotel. An system can identify a first bundle of a first base and bonus item, and a second bundle of a second base and bonus item. The system can present a semi-opaque offer comprising the first bundle, the second bundle, and a discount price, wherein the semi-opaque offer does not identify which of the first bundle and the second bundle will be sold at the discount price to the user upon acceptance of the semi-opaque offer, and wherein the discount price is a full price of the first base item. After receiving acceptance of the semi-opaque offer from the user, the system can disclose that the user has purchased the first bundle at the discount price.
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Citations
19 Claims
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1. A method comprising:
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identifying, by a processor, a first base item and a first bonus item, and a second base item and a second bonus item, wherein the first base item and the second base item are associated with a purchase inquiry received over the Internet from a user via a user interface of a computer-based application on a user device, wherein the second base item is selected from a set of comparable items based on an attribute of the first base item and wherein the second base item is not actually available for sale; determining, via the processor, a discount price based on one or more of a base item price of the first base item and a bonus item price of the first bonus item; transmitting, via the processor, over the Internet and to the user device, a semi-opaque offer for display on the user interface of the user device, the semi-opaque offer comprising the first base item and the first bonus item, the second base item and the second bonus item, and the discount price, wherein the semi-opaque offer does not identify which of the first base item and the second base item will be sold at the discount price to the user upon acceptance of the semi-opaque offer; receiving, via the processor and over the Internet, acceptance of the semi-opaque offer from the user device and through the computer-based application; and after receiving acceptance of the semi-opaque offer disclosing that the user has purchased the first base item and the first bonus item at the discount price. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a processor; and a non-transitory computer-readable storage medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising; identifying a first base item and a first bonus item, and a second base item and a second bonus item, wherein the first base item and the second base item are associated with a purchase inquiry received over the Internet from a user via a user interface of a computer-based application on a user device, wherein the second base item is selected from a set of comparable items based on an attribute of the first base item and wherein the second base item is not actually available for sale; determining a discount price based on one or more of a base item price of the first base item and a bonus item price of the first bonus item; transmitting, over the Internet and to the user device, a semi-opaque offer for display on the user interface of the user device, the semi-opaque offer comprising the first base item and the first bonus item, the second base item and the second bonus item, and the discount price, wherein the semi-opaque offer does not identify which of the first base item and the second base item will be sold at the discount price to the user upon acceptance of the semi-opaque offer; receiving, via the processor and over the Internet, acceptance of the semi-opaque offer from the user device and through the computer-based application; and after receiving acceptance of the semi-opaque offer disclosing that the user has purchased the first base item and the first bonus item at the discount price.
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19. A non-transitory computer-readable storage device having stored therein instructions which, when executed by a processor, cause the processor to perform operations comprising:
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identifying a first base item and a first bonus item, and a second base item and a second bonus item, wherein the first base item and the second base item are associated with a purchase inquiry received over the Internet from a user via a user interface of a computer-based application on a user device, wherein the second base item is selected from a set of comparable items based on an attribute of the first base item and wherein the second base item is not actually available for sale; determining a discount price based on one or more of a base item price of the first base item and a bonus item price of the first bonus item; transmitting, over the Internet and to the user device, a semi-opaque offer for display on the user interface of the user device the semi-opaque offer comprising the first base item and the first bonus item, the second base item and the second bonus item, and the discount price, wherein the semi-opaque offer does not identify which of the first base item and the second base item will be sold at the discount price to the user upon acceptance of the semi-opaque offer; receiving, via the processor and over the Internet, acceptance of the semi-opaque offer from the user device and through the computer-based application; and after receiving acceptance of the semi-opaque offer disclosing that the user has purchased the first base item and the first bonus item at the discount price.
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Specification