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System and method for conducting semi-opaque sales with item bundles

  • US 10,346,866 B2
  • Filed: 06/19/2014
  • Issued: 07/09/2019
  • Est. Priority Date: 07/11/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying, by a processor, a first base item and a first bonus item, and a second base item and a second bonus item, wherein the first base item and the second base item are associated with a purchase inquiry received over the Internet from a user via a user interface of a computer-based application on a user device, wherein the second base item is selected from a set of comparable items based on an attribute of the first base item and wherein the second base item is not actually available for sale;

    determining, via the processor, a discount price based on one or more of a base item price of the first base item and a bonus item price of the first bonus item;

    transmitting, via the processor, over the Internet and to the user device, a semi-opaque offer for display on the user interface of the user device, the semi-opaque offer comprising the first base item and the first bonus item, the second base item and the second bonus item, and the discount price, wherein the semi-opaque offer does not identify which of the first base item and the second base item will be sold at the discount price to the user upon acceptance of the semi-opaque offer;

    receiving, via the processor and over the Internet, acceptance of the semi-opaque offer from the user device and through the computer-based application; and

    after receiving acceptance of the semi-opaque offer disclosing that the user has purchased the first base item and the first bonus item at the discount price.

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