System and method for aggregating web clipping data

• US 10,346,882 B2
• Filed: 12/02/2014
• Issued: 07/09/2019
• Est. Priority Date: 01/02/2014
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Flake, Gary
• Primary Examiner(s): Brandenburg, William A
• Application Number:
  US14/557,853
• Publication Number:
  US 20150186948A1
• Time in Patent Office: 1,680 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In an example, a processing system of a database system may be configured to, responsive to receiving a request originating from a member of a web clipping service, insert first data associated with a clip selection of the request into a personalized online space corresponding to the member and retain second data that is different than the first data into an aggregated pool of data associated with a plurality of members of the web clipping service. The processing device may be configured to pair an advertisement of a plurality of advertisements with a resource of a plurality of resources responsive to an analysis of the aggregated pool of data, and store an association between the advertisement of the pair and the resource of the pair in a memory device.

Claims

1. A database system coupled to a plurality of user systems over one or more networks, the database system comprising:

a processing system; and

a memory device coupled to the processing system, the memory device having instructions stored thereon that, in response to execution by the processing system, cause the processing system to perform operations comprising;

identifying one or more metrics to model user engagement with one or more web pages, respectively, the one or more metrics based on one or more sets of page impression data for the one or more web pages, respectively, and/or one or more sets of click through rate data for the one or more web pages, respectively;

responsive to receiving one or more requests originating from the plurality of user systems, the one or more requests associated with one or more members of a web clipping service, respectively;

for each request, inserting a first set of data associated with a clip selection of said request into a personalized online space for the corresponding member, wherein each first set of data comprises only a subset of information of the corresponding request; and

aggregating one or more second sets of data for the one or more requests, respectively, into a data store, each second set of data indicative of an action performed by the corresponding member to originate the corresponding clip selection, the second set(s) of data different than the first set(s) of data and including a portion of a remainder of the information of the corresponding request, wherein each second set of data includes a correlation value to identify which one of the one or more web pages the corresponding clip selection was taken from;

using the contents of the data store, including the one or more correlation values, generating one or more additional metrics for the one or more web pages, respectively, each additional metric to differently model the user engagement with a corresponding one of the one or more web pages, respectively;

identifying a ranking of the one or more web pages based on the one or more metrics and the one or more additional metrics;

pairing an advertisement of a plurality of advertisements with at least one of the one or more web pages based on the ranking; and

storing an association between the advertisement of the pair and the at least one web page of the pair in a memory.

2. The database system of claim 1,

wherein each first set of data comprises a payload of the corresponding clip selection and each second set of data comprises at least one of a property of the browsing session in which the corresponding clip selection was performed, an identity of a browser of the corresponding browsing session, an identity of an operating system of the corresponding browsing session, a screen resolution associated with a corresponding one of the user systems of the corresponding browsing session, or an IP address of the corresponding user system.

3. The database system of claim 1,

wherein each second set of data comprises a property of a browsing session in which the corresponding clip selection was performed.

4. The database system of claim 3,

wherein the property comprises information about at least one of:

a browser of a corresponding one of the user systems from which the corresponding request originated, an operating system of the corresponding user system, a screen resolution of the corresponding user system, or an IP address of the corresponding user system.

5. The database system of claim 2,

wherein each second set of data comprises at least one of a geometry of the corresponding clip selection, a dimension of the corresponding clip selection, or coordinates indicating a position of the corresponding clip selection on the corresponding web page.

6. The database system of claim 1, wherein the operations further comprise:

assigning a unique token to each of the members;

wherein each second set of data comprises one of the unique tokens for the corresponding member.

7. The database system of claim 1, wherein the operations further comprise, for each request:

determining whether the corresponding first set of data is inserted into a non-public portion of the corresponding personalized online space;

in response to determining that the corresponding first set of data is inserted into the non-public portion of the corresponding personalized online space, including a first weighting in the corresponding second set of data;

in response to determining that the corresponding first set of data is not inserted into the non-public portion of the corresponding personalized online space, including a second weighting that is different than the first weighting in the corresponding second set of data.

8. The database system of claim 1,

wherein each second set of data includes a size in bits or pixels of the corresponding clip selection.

9. The database system of claim 1, wherein the operations further comprise:

identifying any first web page(s) of the one or more web pages in which one of the one or more metrics and the one or more additional metrics is indicative of one of high user'"'"'s level of interest or low users'"'"' level of interest and the other of the one or more metrics and the one or more additional metrics is indicative of the other of high user'"'"'s level of interest or low user'"'"' level of interest;

identifying any second web page(s) of the one or more web pages in which both of the one or more metrics and the one or more additional metrics are indicative of high users'"'"' level of interest or low users'"'"' level of interest;

in response to identifying first or second web page(s), outputting display data to a person about the identified web page(s), wherein the display data comprises a heat map in which any first web page(s) are displayed using a first color, any second web page(s) are displayed using a second different color, and remaining web pages are displayed using one or more third colors.

10. The database system of claim 1,

wherein each portion is indicative of a position of the corresponding clip selection on the corresponding web page.

11. The database system of claim 10,

wherein each portion comprises a thumbnail image of the corresponding clip selection.

12. The database system of claim 10,

wherein each portion comprises a time stamp.

13. The database system of claim 10,

wherein each portion comprises at least an average color of the corresponding clip selection.

14. A database system coupled to a plurality of user systems over one or more networks, the database system comprising:

a processing system; and

a memory device coupled to the processing system, the memory device having instructions stored thereon that, in response to execution by the processing system, cause the processing system to perform operations comprising;

identifying one or more metrics to model user engagement with one or more web pages, respectively, the one or more metrics based on one or more sets of page impression data for the one or more web pages, respectively, and/or one or more sets of click through rate data for the one or more web pages, respectively;

receiving one or more requests originating from the plurality of user systems, the one or more requests associated with one or more members of a web clipping service, respectively;

for each request, determining whether to insert a first set of data associated with a clip selection of said request into a non-public portion of a personalized online space for the corresponding member, wherein each first set of data comprises only a subset of information of the corresponding request;

for each request in which a determination is made to insert the corresponding first set of data into the non-public portion of the corresponding personalized online space, retaining a second set of data indicative of an action performed by the corresponding member to originate the corresponding clip request into an aggregated pool of data associated with the one or more members, wherein the second set(s) of data are different than the first set(s) of data, wherein each second set of data includes a portion of a remainder of the information of the corresponding request, wherein each second set of data includes a correlation value to identify which one of the one or more web pages the corresponding clip selection was taken from;

using the contents of the aggregated pool of data, including the one or more correlation values, generating one or more additional metrics for the one or more web pages, respectively, each additional metric to differently model the user engagement with a corresponding one of the one or more web pages, respectively;

filtering or ranking the one or more web pages based on the one or more metrics and the one or more additional metrics.

15. The database system of claim 14, wherein the operations further comprise:

for each request in which a determination is made to not insert the corresponding first set of data into the non-public portion of the corresponding personalized online space, retaining a third set of data that is different than the second set(s) of data in the aggregated pool of data.

16. The database system of claim 15,

wherein each second set of data includes a first weighting that is different than a second weighting included in each third set of data.

17. The database system of claim 15,

wherein each third set of data includes a weighting associated with a publicly shared attribute.

18. The database system of claim 14, wherein the operations further comprise:

assigning a unique token to each of the members;

associating each received request with one of the unique tokens; and

including the associated unique token(s) in the second set(s) of data, respectively.

19. The database system of claim 14, wherein the operations further comprise:

displaying a listing of the filtered or ranked web pages;

identifying a plurality of advertisements; and

pairing an advertisement from plurality of advertisements with a resource corresponding to one of the filtered or ranked web pages responsive to receiving a user selection from the displayed listing.

20. The database system of claim 14,

wherein each first set of data comprises a normalized representation of the content and style of a user selected portion of one of the web pages from which the clip section was taken, and wherein each second set of data is indicative of a position of the corresponding clip selection on the corresponding web page.

21. The database system of claim 14, wherein the operations further comprise:

identifying any first web page(s) of the one or more web pages in which one of the one or more metrics and the one or more addtional metrics is indicative of one of high user'"'"'s level of interest or low users'"'"' level of interest and the other of the one or more metrics and the one or more additional metrics is indicative of the other of high user'"'"'s level of interest or low user'"'"' level of interest;

identifying any second web page(s) of the one or more web pages in which both of the one or more metrics and the one or more additional metrics are indicative of high users'"'"' level of interest or low users'"'"' level of interest;

in response to identifying first or second web page(s), outputting display data to a person about the identified web page(s), wherein the display data comprises a heat map in which any first web page(s) are displayed using a first color, any second web page(s) are displayed using a second different color, and remaining web pages are displayed using one or more third colors.