Encouraging the engagement of users on a social network site
First Claim
1. A computer-implemented method of increasing social network site interactions, the method performed by one or more hardware processors, the method comprising:
- monitoring by a social network server executing on one or more of the hardware processors, social network site activities of a first user on a social network site;
based on the monitoring, identifying a second user of the social network site whose postings the first user follows;
classifying by the social network server, the second user'"'"'s postings that the first user follows into a content type associated with a specific topic;
storing, by the social network server in a storage device, the content type associated with the specific topic indexed by a pair of identifiers identifying the first user and the second user;
determining that the first user'"'"'s social network site activities has decreased;
determining that the second user'"'"'s postings related to the content type associated with the specific topic has decreased; and
sending by the social network server, a notification to the second user, the notification requesting that the second user post content of the content type associated with the specific topic, the notification promoting social network site interactions of the first user,wherein the second user is a followed user and the social network server indicates to the second user that the second user'"'"'s posting of the content of the content type associated with the specific topic has increased the first user'"'"'s social network site activities.
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Abstract
Increasing social network site interactions or user activities in one aspect may include monitoring social network site activities of a first user on a social network site. Based on the monitoring, a second user of the social network site whose postings the first user follows may be identified. The second user'"'"'s postings that the first user follows may be classified into a content type. The content type indexed by a pair of identifiers identifying the first user and the second user may be stored in a storage device. A notification may be sent to the second user to post content of the content type to promote social network site interactions or activities of the first user.
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Citations
20 Claims
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1. A computer-implemented method of increasing social network site interactions, the method performed by one or more hardware processors, the method comprising:
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monitoring by a social network server executing on one or more of the hardware processors, social network site activities of a first user on a social network site; based on the monitoring, identifying a second user of the social network site whose postings the first user follows; classifying by the social network server, the second user'"'"'s postings that the first user follows into a content type associated with a specific topic; storing, by the social network server in a storage device, the content type associated with the specific topic indexed by a pair of identifiers identifying the first user and the second user; determining that the first user'"'"'s social network site activities has decreased; determining that the second user'"'"'s postings related to the content type associated with the specific topic has decreased; and sending by the social network server, a notification to the second user, the notification requesting that the second user post content of the content type associated with the specific topic, the notification promoting social network site interactions of the first user, wherein the second user is a followed user and the social network server indicates to the second user that the second user'"'"'s posting of the content of the content type associated with the specific topic has increased the first user'"'"'s social network site activities. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer readable storage medium storing a program of instructions executable by a machine to perform a method of increasing social network site interactions, the method comprising:
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monitoring by a social network server executing on one or more of the hardware processors, social network site activities of a first user on a social network site; based on the monitoring, identifying a second user of the social network site whose postings the first user follows; classifying by the social network server, the second user'"'"'s postings that the first user follows into a content type associated with a specific topic; storing, by the social network server in a storage device, the content type associated with the specific topic indexed by a pair of identifiers identifying the first user and the second user; determining that the first user'"'"'s social network site activities has decreased; determining that the second user'"'"'s postings related to the content type associated with the specific topic has decreased; and sending by the social network server, a notification to the second user, the notification requesting that the second user post content of the content type associated with the specific topic, the notification promoting social network site interactions of the first user, wherein the second user is a followed user and the social network server indicates to the second user that the second user'"'"'s posting of the content of the content type associated with the specific topic has increased the first user'"'"'s social network site activities. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system of increasing social network site interactions, comprising:
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one or more hardware processors running a social network server operable to monitor social network site activities of a first user on a social network site, one or more of the hardware processors further operable to identify a second user of the social network site whose postings the first user follows, one or more of the hardware processors further operable to classify the second user'"'"'s postings that the first user follows into a content type associated with a specific topic; a storage device couple to one or more of the hardware processors; one or more of the hardware processors further operable to store in the storage device, the content type associated with the specific topic indexed by a pair of identifiers identifying the first user and the second user, one or more of the hardware processors further operable to determine that the first user'"'"'s social network site activities has decreased, one or more of the hardware processors further operable to determine that the second user'"'"'s postings related to the content type associated with the specific topic has decreased, one or more of the hardware processors further operable to send a notification to the second user via a communication network requesting that the second user post content of the content type associated with the specific topic, the notification promoting social network site interactions of the first user, wherein the second user is a followed user and the social network server indicates to the second user that the second user'"'"'s posting of the content of the content type associated with the specific topic has increased the first user'"'"'s social network site activities. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification