Dynamically updating media content for display to a user of a social network environment based on user interactions

• US 10,348,792 B2
• Filed: 07/07/2016
• Issued: 07/09/2019
• Est. Priority Date: 12/14/2005
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Zuckerberg, Mark E., Bosworth, Andrew G., Cox, Chris, Sanghvi, Ruchi, Cahill, Matthew
• Primary Examiner(s): Keaton, Sherrod L
• Application Number:
  US15/204,354
• Publication Number:
  US 20160323339A1
• Time in Patent Office: 1,097 Days
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/40 Support for services or applications
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and method provides dynamically selected media content to someone using an electronic device in a social network environment. Items of media content are selected for the user based on his or her relationships with one or more other users. The user'"'"'s relationships with other users are reflected in the selected media content and its format. An order is assigned to the items of media content, for example, based on their anticipated importance to the user, and the items of media content are displayed to the user in the assigned order. The user may change the order of the items of media content. The user'"'"'s interactions with media content available in the social network environment are monitored, and those interactions are used to select additional items of media content for the user.

Claims

1. A computer-implemented method comprising:

storing in a database a user profile for a viewing user of an online system, the user profile including an identification of a plurality of other users of the online system with whom the viewing user has established a connection;

monitoring one or more interactions between the viewing user of the online system and the plurality of other users of the online system with whom the viewing user has established a connection;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user associated with the plurality of other users with whom the viewing user has established a connection;

obtaining a plurality of candidate news stories associated with at least one of the plurality of other users with whom the viewing user has established a connection;

determining, for the viewing user, a weight for media content in each of the plurality of candidate news stories based on the frequency of interactions;

classifying each candidate news story based on whether the candidate news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate news story;

modifying the weight for the media content in each of the plurality of candidate news stories based on a function of time, wherein a weight for media content included in a candidate news story is modified to decrease over time if the candidate news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate news story remains steadily high if the candidate news story is classified as of long-term interest to the viewing user;

selecting, from the plurality of candidate news stories, one or more news stories for the viewing user based at least in part on the modified weight for the media content in each of the plurality of candidate news stories; and

sending the selected one or more news stories to the user device for display in a newsfeed to the viewing user.

2. The method of claim 1, further comprising:

sending the newsfeed comprising a plurality of news stories associated with actions of a plurality of users of the online system selected from news stories based on the modified weight for the media content in the plurality of news stories to the user device for display to the viewing user; and

updating the newsfeed on the user device with the selected one or more news stories.

3. The method of claim 1, wherein monitoring one or more interactions comprises:

recording interactions of the viewing user actions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events or subcategories of objects.

4. The method of claim 1, wherein the determined weight for a selected news story is based in part on a frequency with which the viewing user interacts with a user of the social network system taking an action described in the selected news story.

5. The method of claim 1, wherein at least one of the monitored one or more interactions is with one or more items of media content contained in a news story selected for the viewing user.

6. The method of claim 1, further comprising:

retrieving relationship data for the plurality of other users of the online system with whom the viewing user has established a connection, the relationship data identifying relationships of one or more users with other users of the social networking system, the one or more news stories for the viewing user further being selected based on one or more preference settings of the viewing user identifying a relationship type of a plurality of relationship types between the viewing user and one or more other users of the online system.

7. The method of claim 6, wherein a preference setting excludes selection of news stories associated with a relationship type between the viewing user and one or more other users of the plurality of other users with whom the viewing user has established a connection.

8. A computer-implemented method comprising:

monitoring one or more interactions between a viewing user of an online system and a plurality of other users of the online system with whom the viewing user has established a connection with through the online system;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user with the plurality of other users of the online system;

retrieving a plurality of candidate news stories associated with at least one of the plurality of other users with whom the viewing user has established a connection with through the online system;

determining, for the viewing user, a weight associated with media content in at least one of the plurality of candidate news stories based on the frequency of interactions;

classifying each candidate news story based on whether the candidate news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate news story;

modifying the weight for the media content in each of the plurality of candidate news stories based on a function of time, wherein a weight for media content included in a candidate news story is modified to decrease over time if the candidate news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate news story remains steadily high if the candidate news story is classified as of long-term interest to the viewing user;

selecting, from the plurality of candidate news stories, one or more news stories for the viewing user based at least in part on the modified weight associated with the media content in each of the plurality of candidate news stories; and

sending the selected one or more news stories to the user device for display in a newsfeed to the viewing user.

9. The method of claim 8, wherein the weight associated with the media content from the at least one of the plurality of candidate news stories is based at least in part on the frequency of interactions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events or subcategories of objects.

10. The method of claim 8, wherein selecting the one or more news stories for the viewing user from the plurality of candidate additional news stories further comprises:

ranking the plurality candidate news stories based on the modified weight associated with the media content in each candidate news story; and

selecting the one or more news stories from the ranked candidate news stories based at least in part on one or more preference settings.

11. The method of claim 10, wherein the one or more preference settings identify a relationship type of a plurality of relationship types between the viewing user and one or more other users of the online system.

12. The method of claim 8, further comprising:

sending the newsfeed comprising a plurality of news stories associated with actions of a plurality of users of the online system selected from news stories based on the modified weight for the media content in the plurality of news stories to the user device for display to the viewing user; and

updating the newsfeed on the user device with the selected one or more news stories.

13. The method of claim 8, wherein the online system maintains a user profile for the viewing user that includes an identification of the plurality of other users of the online system with whom the viewing user has established a connection, and wherein at least one of the one or more news stories includes a description of an action taken by at least one of the other users of the online system with whom the viewing user has established a connection.

14. The method of claim 8, further comprising:

retrieving relationship data for the plurality of other users of the online system with whom the viewing user has established a connection, the relationship data identifying relationships of one or more users with other users of the social networking system, the one or more news stories for the viewing user further being selected based on one or more preference settings of the viewing user identifying a relationship type of a plurality of relationship types between the viewing user and one or more other users of the online system.

15. The method of claim 14, wherein a preference setting excludes selection of news stories associated with a relationship type between the viewing user and one or more other users of the plurality of other users with whom the viewing user has established a connection.

16. A computer-implemented method comprising:

monitoring one or more interactions between a viewing user of an online system and a plurality of other users of the online system with whom the viewing user has established a connection with through the online system;

determining, from the one or more monitored interactions, a frequency of interactions of the viewing user with the plurality of other users of the online system;

retrieving a plurality of candidate news stories associated with at least one of the plurality of other users with whom the viewing user has established a connection with through the online system;

determining, for the viewing user, a weight associated with media content in at least one of the plurality of candidate news stories based on the frequency of interactions;

classifying each candidate news story based on whether the candidate news story is of short-term interest to the viewing user or of long-term interest to the viewing user, the classification performed based at least in part on a frequency of interactions of the viewing user with topics associated with the candidate news story;

modifying the weight for the media content in each of the plurality of candidate news stories based on a function of time, wherein a weight for media content included in a candidate news story is modified to decrease over time if the candidate news story is classified as of short-term interest to the viewing user and wherein the weight for the media content included in the candidate news story remains steadily high if the candidate news story is classified as of long-term interest to the viewing user;

selecting, from the plurality of candidate news stories, one or more news stories for the viewing user based at least in part on the modified weight associated with the media content in each of the plurality of candidate news stories; and

sending the selected one or more news stories to the user device for display in a newsfeed to the viewing user, at least one of the one or more news stories including a description of an action taken by at least one of the other users of the online system with whom the viewing user has established a connection.

17. The method of claim 16, further comprising:

sending the newsfeed comprising a plurality of news stories associated with actions of a plurality of users of the online system selected from news stories based on the modified weight for the media content in the plurality of news stories to the user device for display to the viewing user; and

updating the newsfeed on the user device with the selected one or more news stories.

18. The method of claim 16, wherein monitoring one or more interactions comprises recording interactions of the viewing user actions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events or subcategories of objects.

19. The method of claim 16, wherein a monitored interaction of the one or more monitored interactions is with one or more items of media content contained in a news story displayed to the viewing user.

20. The method of claim 16, wherein the weight associated with the media content from the at least one of the plurality of candidate news stories is based at least in part on the frequency of interactions associated with particular relationships, events, objects, categories of relationships, subcategories of relationships, categories of events, categories of objects, subcategories of events or subcategories of objects.