Systems and methods for providing targeted video content

• US 10,349,106 B1
• Filed: 01/23/2018
• Issued: 07/09/2019
• Est. Priority Date: 05/11/2007
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Whitehead, Steven D.
• Primary Examiner(s): Saltarelli, Dominic D
• Application Number:
  US15/878,262
• Publication Number:
  US 20190215553A1
• Time in Patent Office: 532 Days
• Field of Search: 725 32- 36, 725 86, 725 87
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/23106 involving caching operations prefetching while addressing of a memory level in which the access to the desired data or data block requires associative addressing means within memory systems or architectures G06F12/0862; caching at an intermediate stage in a data network H04L67/568
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82

Abstract

A system may include a user interface module, a video services module, and a targeting module. The targeting module may be configured to receive addressability information from the video services module, receive receptiveness information from the video services module, apply filtering information to the receptiveness information, associate filtered receptiveness information with an end user using at least one of an IP address associated with the user interface module or a video services user identifier, perform an aging operation on the filtered receptiveness information, determine whether the end user is part of a target audience, determine an item of targeted content to provide to the end user, and transmit the selected item of the targeted content. The user interface module may be configured to detect signals embedded in an item of video-on-demand content and insert the targeted content from the local cache into a video stream.

Claims

1. A system, comprising:

a user interface module associated with an end user,

the user interface module being configured to send and receive Internet Protocol (IP) packets using an IP packet transport module, and

the user interface module being associated with an IP address, a video services user identifier, and a video services device identifier;

a video services module,

the video services module including a video-on-demand (VOD) content database and a VOD server, and

the video services module being configured to provide at least one video service over the IP packet transport module to the user interface module,

the at least one video service including providing, as a video stream, an item of VOD content from the VOD content database via the VOD server; and

a targeting module,

the targeting module including an information source module and an information processing module, and

the targeting module being configured to;

receive addressability information from the video services module,

the addressability information being based on a usage, by the end user, of the at least one video service, and

the addressability information including the IP address associated with the user interface module, the video services user identifier, and the video services device identifier,

receive receptiveness information from the video services module,

the receptiveness information being based on the usage, by the end user, of the at least one video service, and

the receptiveness information including a timing parameter denoting a point in time of receiving the receptiveness information, and at least one of the IP address of the user interface module and the video services user identifier,

apply filtering information to the receptiveness information to store filtered receptiveness information,

the filtering information preventing the inclusion of the receptiveness information in the filtered receptiveness information,

associate the filtered receptiveness information with the end user using at least one of the IP address associated with the user interface module or the video services user identifier,

perform an aging operation on the filtered receptiveness information to determine a predictive ability of the filtered receptiveness information,

modify, over time, a value of the filtered receptiveness information based on performing the aging operation on the filtered receptiveness information,

determine whether the end user is one of a target audience by using the addressability information and the value of the filtered receptiveness information,

determine an item of targeted content to provide to the end user,

the item of the targeted content being selected from a targeted content database based on the target audience, and

transmit the selected item of the targeted content over the IP packet transport module for storage by the user interface module in a local cache,

the user interface module being further configured to, during rendering of the VOD content, detect signals embedded in the item of VOD content indicating an insertion opportunity, and upon detection of the signals, insert the targeted content from the local cache into the video stream.

2. The system of claim 1, wherein:

the video services device identifier comprises at least one of;

a set-top box identifier (ID),

a subscriber identity module (SIM) ID, or

a media access control (MAC) address, and

the video services user identifier comprises at least one of;

a user ID, or

a Session Initiation Protocol-Uniform Resource Identifier.

3. The system of claim 1, wherein the receptiveness information includes information about the video service being requested.

4. The system of claim 1, wherein the filtering information includes:

a video asset filter pattern identifying one or more video assets, and

a campaign identifier,

the filtered receptiveness information being stored to include the campaign identifier.

5. The system of claim 4, wherein the filtering information includes at least one of:

zip code filters,

opt-out filters,

video service type filters, or

source IP address filters.

6. The system of claim 1, wherein the aging operation includes maintaining the filtered receptiveness information for a fixed window of time.

7. The system of claim 1, wherein the targeting module is further configured to:

determine whether the end user is one of the target audience by;

computing a temporally discounted summation of receptiveness information accumulated over time, and

comparing to a threshold.

8. A method, comprising:

providing, by a device, at least one video service from a video service module over an Internet Protocol (IP) packet transport module to a user interface module associated with an end user,

the at least one video service including a video-on-demand (VOD) service that provides, as a video stream, an item of VOD content from a VOD content database;

receiving, by the device, addressability information from the video services module,

the addressability information being based on a usage, by the end user, of the at least one video service,

the addressability information including an IP address associated with the user interface module, a video services user identifier associated with the user interface module, and a video services device identifier associated with the user interface module;

receiving, by the device, receptiveness information from the video services module,

the receptiveness information being based on the usage, by the end user, of the at least one video service, and

the receptiveness information including a timing parameter denoting a point in time of receiving the receptiveness information, and at least one of the IP address associated with the user interface module or the video services user identifier;

applying, by the device, filtering information to the received receptiveness information to store filtered receptiveness information,

the filtering information preventing the inclusion of the received receptiveness information in the filtered receptiveness information;

associating, by the device, the filtered receptiveness information with the end user using at least one of the IP address associated with the user interface module or the video services user identifier;

performing, by the device, an aging operation on the filtered receptiveness information to determine a predictive ability of the filtered receptiveness information;

modifying, by the device and over time, a value of the filtered receptiveness information based on performing the aging operation on the filtered receptiveness information,

determining, by the device, whether the end user is one of a target audience using the value of the filtered receptiveness information and the addressability information;

determining, by the device, an item of targeted content to provide to the end user,

the item of the targeted content being selected from a targeted content database based on the target audience;

transmitting, by the device, the selected item of the targeted content over the IP packet transport module for storage by the user interface module in a local cache of the user interface module;

detecting, by the device, and during rendering of the item of VOD content, signals embedded in the item of VOD content indicating an insertion opportunity; and

inserting, by the device; and

upon detection of the signals, the targeted content from the local cache into the video stream.

9. The method of claim 8, wherein:

the video services device identifier comprises at least one of;

a set-top box identifier (ID),

a subscriber identity module (SIM) ID, or

a media access control (MAC) address, and

the video services user identifier comprises at least one of;

a user ID, or

a Session Initiation Protocol-Uniform Resource Identifier.

10. The method of claim 8, wherein the receptiveness information includes information about the video service being requested.

11. The method of claim 8, wherein the filtering information includes:

a video asset filter pattern identifying one or more video assets, and

a campaign identifier,

the filtered receptiveness information being stored to include the campaign identifier.

12. The method of claim 11, wherein the filtering information includes at least one of:

zip code filters,

opt-out filters,

video service type filters, or

source IP address filters.

13. The method of claim 8, wherein the receptiveness information is provided in a form of an RI-myte.

14. The method of claim 8, wherein the aging operation includes maintaining the filtered receptiveness information for a fixed window of time.

15. The method of claim 8, wherein determining whether the end user is one of the target audience includes:

computing a temporally discounted summation of receptiveness information accumulated over time, and

comparing to a threshold.

16. A device, comprising:

a memory; and

one or more processors to;

provide at least one video service from a video service module over an Internet Protocol (IP) packet transport module to a user interface module associated with an end user,

the at least one video service including a video-on-demand (VOD) service that provides, as a video stream, an item of VOD content from a VOD content database;

receive addressability information from the video services module,

the addressability information being based on a usage, by the end user, of the at least one video service, and

the addressability information including an IP address associated with the user interface module, a video services user identifier associated with the user interface module, and a video services device identifier associated with the user interface module;

receive receptiveness information from the video services module,

the receptiveness information being based on the usage, by the end user, of the at least one video service, and

the receptiveness information including a timing parameter denoting a point in time of receiving the receptiveness information, and at least one of the IP address associated with the user interface module or the video services user identifier;

apply filtering information to the received receptiveness information to store filtered receptiveness information,

the filtering information preventing the inclusion of the received receptiveness information in the filtered receptiveness information;

associate the filtered receptiveness information with the end user using at least one of the IP address associated with the user interface module or the video services user identifier;

perform an aging operation on the filtered receptiveness information to determine a predictive ability of the filtered receptiveness information;

modify, over time, a value of the filtered receptiveness information based on performing the aging operation on the filtered receptiveness information,

determine whether the end user is one of a target audience using the value of the filtered receptiveness information and the addressability information;

determine an item of targeted content to provide to the end user,

the item of the targeted content being selected from a targeted content database based on the target audience;

transmit the selected item of the targeted content over the IP packet transport module for storage by the user interface module in a local cache of the user interface module;

detect, during rendering of the item of VOD content, signals embedded in the item of VOD content indicating an insertion opportunity; and

insert, upon detection of the signals, the targeted content from the local cache into the video stream.

17. The device of claim 16, wherein:

the video services device identifier comprises at least one of;

a set-top box (identifier) ID,

a SIM (subscriber identity module) ID, or

a MAC (media access control) address, and

the video services user identifier comprises at least one of;

a user ID, or

a Session Initiation Protocol-Uniform Resource Identifier.

18. The device of claim 16, wherein the receptiveness information includes information about the video service being requested.

19. The device of claim 16, wherein the filtering information includes:

a video asset filter pattern identifying one or more video assets, and

a campaign identifier,

the filtered receptiveness information being stored to include the campaign identifier.

20. The device of claim 19, wherein the filtering information includes at least one of:

zip code filters,

opt-out filters,

video service type filters, or

source IP address filters.