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Systems and methods for providing targeted video content

  • US 10,349,106 B1
  • Filed: 01/23/2018
  • Issued: 07/09/2019
  • Est. Priority Date: 05/11/2007
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a user interface module associated with an end user,the user interface module being configured to send and receive Internet Protocol (IP) packets using an IP packet transport module, andthe user interface module being associated with an IP address, a video services user identifier, and a video services device identifier;

    a video services module,the video services module including a video-on-demand (VOD) content database and a VOD server, andthe video services module being configured to provide at least one video service over the IP packet transport module to the user interface module,the at least one video service including providing, as a video stream, an item of VOD content from the VOD content database via the VOD server; and

    a targeting module,the targeting module including an information source module and an information processing module, andthe targeting module being configured to;

    receive addressability information from the video services module,the addressability information being based on a usage, by the end user, of the at least one video service, andthe addressability information including the IP address associated with the user interface module, the video services user identifier, and the video services device identifier,receive receptiveness information from the video services module,the receptiveness information being based on the usage, by the end user, of the at least one video service, andthe receptiveness information including a timing parameter denoting a point in time of receiving the receptiveness information, and at least one of the IP address of the user interface module and the video services user identifier,apply filtering information to the receptiveness information to store filtered receptiveness information,the filtering information preventing the inclusion of the receptiveness information in the filtered receptiveness information,associate the filtered receptiveness information with the end user using at least one of the IP address associated with the user interface module or the video services user identifier,perform an aging operation on the filtered receptiveness information to determine a predictive ability of the filtered receptiveness information,modify, over time, a value of the filtered receptiveness information based on performing the aging operation on the filtered receptiveness information,determine whether the end user is one of a target audience by using the addressability information and the value of the filtered receptiveness information,determine an item of targeted content to provide to the end user,the item of the targeted content being selected from a targeted content database based on the target audience, andtransmit the selected item of the targeted content over the IP packet transport module for storage by the user interface module in a local cache,the user interface module being further configured to, during rendering of the VOD content, detect signals embedded in the item of VOD content indicating an insertion opportunity, and upon detection of the signals, insert the targeted content from the local cache into the video stream.

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