×

Adaptable retail pricing environment and electronic exchange, delivering customized competitor pricing rewards and discounts

  • US 10,354,260 B2
  • Filed: 03/25/2011
  • Issued: 07/16/2019
  • Est. Priority Date: 03/25/2010
  • Status: Active Grant
First Claim
Patent Images

1. An individualized discount and reward server of a retailer comprising:

  • a processor and instructions stored on a non-transitory computer readable medium which, when processed by the processor, causes the individualized discount and reward server to;

    allocate at least one customized offer to a retailer account using at least a purchase history associated with a customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product to a purchase price at or below a competitor price offered for a competing product by a competitor of the retailer, the competitor located within the geographic location specified in the retailer account, wherein the loyalty adjustment is based on at least the purchase history;

    send to a computer system of a consumer packaged good partner, via a network, information that the customer is only willing to buy the retail product at a reduced price;

    after the computer system of the consumer packaged good partner receives the information, receive from the computer system of the consumer packaged good partner an agreement to provide funding for the at least one customized offer for the retail product, wherein the retail product is the consumer packaged good partner'"'"'s product, wherein allocate at least one customized offer to the retailer account is based on the agreement;

    receive a purchase notification from a point of sale device, the purchase notification including the retailer account associated with the customer;

    upon reception of the purchase notification from the point of sale device,i) divert the purchase notification to a second server which is operated by the retailer and separate from the individualized discount and reward server, andii) distribute one or more functions to the second server to prevent the individualized discount and reward server from being slowed down, the one or more functions distributed to the second server including;

    instruct the point of sale device to display the at least one customized offer and an option for selection of the at least one customized offer while the customer is purchasing an item;

    receive a customer input indicating selection of the at least one customized offer from the point of sale device; and

    update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer.

View all claims
  • 6 Assignments
Timeline View
Assignment View
    ×
    ×