Systems and methods for providing geographically-based promotions

• US 10,354,278 B2
• Filed: 10/02/2014
• Issued: 07/16/2019
• Est. Priority Date: 10/02/2014
• Status: Active Grant

• Current Assignee: Mystic Media LLC
• Original Assignee: Mystic Media LLC
• Inventors: Silvestro, Christopher, Chotkowski, Gregory Charles
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US14/505,371
• Publication Number:
  US 20160098755A1
• Time in Patent Office: 1,748 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems and methods for providing promotional materials to potential customers are described. In some cases, the described methods include obtaining GPS coordinates of a merchant'"'"'s location. In some cases, the methods further include providing a map showing the locations of customers in a promotion area, wherein a merchant is able to resize the promotion area to increase or decrease how many customers are in the promotion area. In some cases, the merchant further produces a text or other electronic promotion, optionally sets a time period in which such promotion is effective, and provides the promotion to customers within the promotion area. In some cases, as customers enter the merchant'"'"'s location with their electronic devices that received the promotion, and during the promotion'"'"'s effective period, the described systems match such devices'"'"' GPS coordinates with the GPS coordinates of the merchant'"'"'s location to register conversions on the promotion. Other implementations are described.

Claims

1. A method for remotely providing an electronic merchant promotion to a customer computing device, the method comprising the steps of:

receiving, by a server, a request to subscribe to a merchant or a merchant category from a customer through a transportable device executing an application;

collecting, by the server, geographic coordinates of the transportable device associated with the customer provided from a location positioning system;

tracking, by the server, location of the customer associated with the transportable device through geographic coordinate associated with the transportable device;

generating, by the server, a promotion or advertisement associated with the merchant;

receiving, by the server, a merchant-based promotion or advertisement area or radius from a merchant computer associated with the merchant;

identifying, by the server, a number of customers each having a transportable device located within the merchant-based area or radius who are subscribed to the merchant or merchant category;

transmitting, by the server, the number of customers each having a transportable device located within the merchant based area or radius to be displayed on the merchant computer;

receiving, by the server, an effective duration of the promotion or advertisement for customers within the merchant-based area or radius;

transmitting, by the server, the promotion or advertisement to the number of customers each having a transportable device within the merchant-based area or radius during the effective duration of the promotion or advertisement;

comparing, by the server, a merchant location within the merchant-based area or radius associated with the merchant to the location of the number of customers;

logging, by the server, a conversion of one or more customers of the merchant when the transportable device associated with the customer is within a predetermined distance of the merchant location during the effective duration of the promotion; and

transmitting, by the server, a report to the merchant based on performance of the promotion or advertisement.

2. The method of claim 1, further comprising deducting value from a merchant account for each logged conversion.

3. The method of claim 1, wherein the predetermined distance is a first distance.

4. The method of claim 1, wherein the predetermined distance is a second distance.

5. The method of claim 1, wherein the promotion is only broadcast to the transportable device of the subscribed customers when the subscribed customer enters into the promotion area or radius.

6. The method of claim 1 wherein the conversion can only occur during the effective duration of the promotion.

7. The method of claim 1 further comprising indicating on the merchant'"'"'s computing device near real-time location of each transportable device of the subscribed customer and showing a map of the transportable devices of the subscribed customers in the promotion area or radius on the merchant'"'"'s computing device.

8. The method of claim 1 further comprising indicating on the merchant'"'"'s computing device near real-time location of each transportable device of the subscribed customer and listing the distance of each transportable device of the subscribed customers in the promotion area or radius from the merchant'"'"'s physical location.

9. The method of claim 1 further comprising indicating on the merchant'"'"'s computing device near real-time location of each transportable devices of the subscribed customers and listing the number of transportable devices of the subscribed customers within the promotion area or radius.

10. The method of claim 1 wherein a size of merchant-based promotion or advertisement area or radius can be increased or decreased by input by the merchant on the merchant'"'"'s computing device.