System and method for distribution of targeted advertising between mobile communication devices

• US 10,354,280 B2
• Filed: 05/30/2014
• Issued: 07/16/2019
• Est. Priority Date: 12/27/2004
• Status: Active Grant

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., Bauer, Bradley W.
• Primary Examiner(s): Dagnew, Saba
• Application Number:
  US14/291,977
• Publication Number:
  US 20140279017A1
• Time in Patent Office: 1,873 Days
• CPC Class Codes: G01S 19/13 Receivers
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 67/1091 Interfacing with client-server systems or between P2P systems
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Claims

1. A method for targeted distribution of promotional information relating to one or more product or service promotions by one or more advertisers, the distribution being first to one or more source communication devices associated respectively with one or more qualified subscribers and thereafter from the one or more source communication devices to one or more destination communication devices associated respectively with one or more recipients having relationships with a qualified subscriber from whom the information was received, wherein an intermediary between the one or more advertisers and the one or more qualified subscribers comprises a server, the method comprising the steps of:

a. obtaining, at the intermediary, from at least one advertiser, a first profile including demographic data desired by the advertiser;

b. obtaining, at the intermediary, from at least one source communication device, a second profile including demographic data relating to a subscriber;

c. deriving, at the intermediary, a match condition between the first profile and the second profile, thereby qualifying the subscriber for the receipt of the promotional information and determining a matched advertiser;

d. upon qualifying the subscriber, communicating from the intermediary to a source communication device associated with the qualified subscriber, first product or service information relating to one or more promotions by the matched advertiser;

e. after communicating the first product or service information to the source communication device associated with the qualified subscriber, receiving, at the intermediary, an express selection by the qualified subscriber of at least one selected promotion of the one or more promotions;

f. subsequent to the step of receiving the express selection, transmitting from the intermediary to the source communication device, second information for creating a content communication, related to the at least one selected promotion, that can be sent from the source communication device to the one or more destination communication devices respectively associated with one or more recipients having relationships with the qualified subscriber, the second information including at least an executable link for providing the one or more recipients access to third information relating to at least one of the group of the matched advertiser and the at least one selected promotion; and

,

g. hashing an endorsement code, a source code, and a contact code to form a unique identifier that is included in the content communication sent to the destination device.

2. The method of claim 1 further comprising the step of sending the content communication from the source communication device to the one or more destination communication devices.

3. The method of claim 1 further comprising the step of providing an endorsement program in the form of one of the group of a product selection, a service selection, a delivery selection, a storage selection, a comparison selection and an evaluation selection.

4. The method of claim 1 further comprising the step of receiving, at the intermediary, confirmation that a recipient has executed the executable link.

17. The method of claim 1:

wherein the source communication device hashes the endorsement code, the source code, and the contact code to form the unique identifier.

18. The method of claim 17:

wherein the endorsement code identifies the content communication sent to the destination communication device;

wherein the source code identifies the source communication device and is based on a first number unique to the source communication device, including one or more of a first serial number and a first phone number; and

,

wherein the contact code identifies a recipient of the one or more recipients that is associated with the destination communication device and the contact code is based on a second number unique to the destination communication device, including one or more of the first serial number and the first phone number.

5. A targeted advertising system for providing access to advertising content from an advertiser to a source communication device, associated with a subscriber, and providing the access to the advertising content from the source communication device to a destination communication device, associated with a recipient, comprising:

a. a server, programmed to act as an intermediary and to store and execute instructions that cause the targeted advertising system to perform operations comprising;

b. receiving at the server, a first set of information that describes one or more attributes related to the one or more subscribers;

c. receiving at the server, a second set of information that describes one or more attributes for targeting the advertising content to the subscriber;

d. establishing an agreement between the subscriber and the advertiser to access the advertising content;

e. after establishing the agreement, sending, from the server to the subscriber communication device, a third set of information, relating to the set of advertising content, selected on the basis of a match between the first set of information and the second set of information, the third set of information including a component for inclusion in a communication to the recipient communication device;

f. providing the advertising content to the recipient communication device;

g. hashing an endorsement code, a source code, and a contact code to form a unique identifier that is included in the content communication sent to the destination device;

wherein the source communication device hashes the endorsement code, the source code, and the contact code to form the unique identifier;

wherein the endorsement code identifies the content communication sent to the destination communication device;

wherein the source code identifies the source communication device and is based on a first number unique to the source communication device, including one or more of a first serial number and a first phone number; and

,

wherein the contact code identifies a recipient of the one or more recipients that is associated with the destination communication device and the contact code is based on a second number unique to the destination communication device, including one or more of the first serial number and the first phone number.

6. The targeted advertising system of claim 5 wherein the operations further comprise:

receiving, at the server, an indication that the recipient communication device has interacted with the communication in a defined manner; and

,

providing the advertising content to the recipient communication device in response to receiving the indication.

7. The targeted advertising system of claim 5 wherein the operations further comprise:

allocating one of the group of a product and a service to the subscriber in exchange for communicating the component to the recipient communication device.

8. The targeted advertising system of claim 7 wherein the step of allocating is conditioned on the recipient communication device interacting with the component in a defined manner.

9. The targeted advertising system of claim 8 wherein the step of allocating includes delivery of a product related to the set of advertising content.

10. The targeted advertising system of claim 9 wherein a product delivery schedule is managed by the server.

11. The targeted advertising system of claim 5 wherein the first set of information includes a geographic location.

12. The targeted advertising system of claim 5 wherein the component includes a link to the server.

13. The targeted advertising system of claim 5 wherein the component includes a link to the advertiser.

14. The targeted advertising system of claim 5 wherein the communication includes a fourth set of information related to the advertising content and the component is a link to a fifth set of information related to the advertising content.

15. The targeted advertising system of claim 5 wherein the operations further comprise:

receiving, at the server, a selection, related to the advertising content, from the subscriber communication device; and

,

in response to the selection, providing the third set of information to the subscriber communication device.

16. The targeted advertising system of claim 15 wherein the operations further comprise:

receiving, at the server, from the subscriber communication device, an identification of the recipient communication device that a subscriber has identified for sharing the third set of information; and

,

in response to receipt of the third set of information, making the third set of information available to the recipient communication device.