Follow-up determination

• US 10,354,296 B1
• Filed: 05/11/2015
• Issued: 07/16/2019
• Est. Priority Date: 03/05/2012
• Status: Active Grant

• Current Assignee: Reputation.com, Inc.
• Original Assignee: Reputation.com, Inc.
• Inventors: Franson, Brent Michael, Piper, Jeffrey James, Dignan, Thomas Gerardo
• Primary Examiner(s): Ouellette, Jonathan P
• Application Number:
  US14/709,097
• Time in Patent Office: 1,527 Days
• Field of Search: 705 11-912
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The transmission of a review request to a potential author of a review on a review site is facilitated. A determination is made that the potential reviewer has not, subsequent to the transmission, authored a review on the review site. A follow-up action to take with the potential reviewer regarding the review request is determined.

Claims

1. A system, comprising:

an interface configured to;

facilitate a transmission of a review request to a potential author of a review on a review site, wherein the review request is included within a first electronic message;

a processor configured to;

determine, by using a follow-up engine configured to monitor the review site, that the potential review author has not, subsequent to the transmission, authored a review on the review site monitored by the follow-up engine, and in response, determine a follow-up action to take with the potential review author regarding the review request, wherein determining the follow-up action to take includes determining that a modification should be made to the first electronic message, and wherein determining that the modification should be made includes at least one of;

(1) determining that a subject of the first electronic message should be modified, and (2) determining that content of the first electronic message should be modified; and

perform the determined follow-up action, wherein performing the determined follow-up action includes sending a second electronic message, and wherein the second electronic message corresponds to a modified version of the first electronic message; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1 wherein determining the follow-up action includes determining that the potential review author did not open the first electronic message, and wherein determining that the modification should be made to the first electronic message includes determining that the subject of the first electronic message should be modified.

3. The system of claim 1 wherein determining the follow-up action includes determining that the potential review author did not click on a link included in the first electronic message, and wherein determining that the modification should be made to the first electronic message includes determining that content of the first electronic message should be modified.

4. The system of claim 1 wherein determining the follow-up action includes determining a timing of the follow-up action.

5. The system of claim 4 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

6. The system of claim 4 wherein determining the timing includes determining a number of times to send additional transmissions.

7. The system of claim 4 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

8. The system of claim 4 wherein determining the timing includes determining a time of day to send an additional transmission.

9. The system of claim 8 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

10. The system of claim 1 wherein the follow-up engine is configured to periodically monitor the review site to determine whether the potential review author has authored a review on the review site.

11. The system of claim 1 wherein determining the follow-up action includes determining that the potential review author opened the first electronic message and clicked on a link included in the first electronic message, but did not author a review on the review site.

12. The system of claim 11 wherein the second electronic message includes an indication of a different review site.

13. A method, comprising:

facilitating, by an interface, a transmission of a review request to a potential author of a review on a review site, wherein the review request is included within a first electronic message;

determining, by a follow-up engine configured to monitor the review site, that the potential review author has not, subsequent to the transmission, authored a review on the review site monitored by the follow-up engine, and in response determining a follow-up action to take with the potential review author regarding the review request, wherein determining the follow-up action to take includes determining that a modification should be made to the first electronic message, and wherein determining that the modification should be made includes at least one of;

(1) determining that a subject of the first electronic message should be modified, and (2) determining that content of the first electronic message should be modified; and

performing the determined follow-up action, wherein performing the determined follow-up action includes sending a second electronic message, and wherein the second electronic message corresponds to a modified version of the first electronic message.

14. The method of claim 13 wherein determining the follow-up action includes determining that the potential review author did not open the first electronic message, and wherein determining that the modification should be made to the first electronic message includes determining that the subject of the first electronic message should be modified.

15. The method of claim 13 wherein determining the follow-up action includes determining that the potential review author did not click on a link included in the first electronic message, and wherein determining that the modification should be made to the first electronic message includes determining that content of the first electronic message should be modified.

16. The method of claim 13 wherein determining the follow-up action includes determining a timing of the follow-up action.

17. The method of claim 16 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

18. The method of claim 16 wherein determining the timing includes determining a number of times to send additional transmissions.

19. The method of claim 16 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

20. The method of claim 16 wherein determining the timing includes determining a time of day to send an additional transmission.

21. The method of claim 20 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

22. The method of claim 13 wherein the follow-up engine is configured to periodically monitor the review site to determine whether the potential review author has authored a review on the review site.

23. The method of claim 13 wherein determining the follow-up action includes determining that the potential review author opened the first electronic message and clicked on a link included in the first electronic message, but did not author a review on the review site.

24. The method of claim 23 wherein the second electronic message includes an indication of a different review site.

26. The computer program product of claim 22 wherein determining the follow-up action includes determining a timing of the follow-up action.

25. A computer program product embodied in a tangible computer readable storage medium and comprising computer instructions for:

facilitating a transmission of a review request to a potential author of a review on a review site, wherein the review request is included within a first electronic message;

determining, by using a follow-up engine configured to monitor the review site, that the potential review author has not, subsequent to the transmission, authored a review on the review site monitored by the follow-up engine, and in response determining a follow-up action to take with the potential review author regarding the review request, wherein determining the follow-up action to take includes determining that a modification should be made to the first electronic message, and wherein determining that the modification should be made includes at least one of;

(1) determining that a subject of the first electronic message should be modified, and (2) determining that content of the first electronic message should be modified; and

performing the determined follow-up action, wherein performing the determined follow-up action includes sending a second electronic message, and wherein the second electronic message corresponds to a modified version of the first electronic message.