Systems and methods for providing content items associated with objects

• US 10,354,694 B2
• Filed: 12/30/2016
• Issued: 07/16/2019
• Est. Priority Date: 12/30/2016
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Paul, Debashish, Sutton, Charles Matthew
• Primary Examiner(s): Zhao, Daquan
• Application Number:
  US15/395,836
• Publication Number:
  US 20180190324A1
• Time in Patent Office: 928 Days
• Field of Search: 386241, 386239, 386278, 386280, 386282, 348 42
• CPC Class Codes: G06F 30/00 Computer-aided design [CAD]
• CPC Class Codes: G06F 30/20 Design optimisation, verification or simulation optimisation, verification or simulation of circuit designs G06F30/30
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/22 Means responsive to presence or absence of recorded information signals
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D

Abstract

Systems, methods, and non-transitory computer readable media can identify an object included in a video content item. A content item associated with the object can be determined during playback of the video content item, wherein the content item is one or more of: a two-dimensional content item or a three-dimensional content item. An indicator associated with the content item can be provided in the video content item. The content item can be provided in response to a selection of the indicator.

Claims

1. A computer-implemented method comprising:

identifying, by a computing system, a first object included in a video content item;

determining, by the computing system, a first content item associated with the first object during playback of the video content item;

providing, by the computing system, a first indicator associated with the first content item in the video content item;

providing, by the computing system, the first content item in response to a selection of the first indicator, wherein the selection of the first indicator creates a layer for presenting the first content item, the first content item is provided in the layer, and playback of the video content item can pause and resume while the layer is presented; and

providing, by the computing system, a second content item in the layer, in response to a selection of a second indicator, wherein the second content item is associated with a second object identified during playback of the video content item while the layer is presented.

2. The computer-implemented method of claim 1, wherein the layer is a layer for presenting three-dimensional content.

3. The computer-implemented method of claim 2, wherein the layer is an augmented reality (AR) layer.

4. The computer-implemented method of claim 2, wherein the first content item or the second content item is a three-dimensional model of the first object or the second object.

5. The computer-implemented method of claim 2, wherein the layer is presented on top of the video content item.

6. The computer-implemented method of claim 5, wherein the layer is removed in response to one or more of:

completion of playback of the first content item or the second content item or a selection by a user.

7. The computer-implemented method of claim 1, wherein the first object or the second object includes one or more of:

a logo or a brand.

8. The computer-implemented method of claim 1, wherein the first object or the second object is detected based on one or more of:

object detection or object tracking.

9. The computer-implemented method of claim 1, wherein the first object or the second object is defined in the video content item based on user input.

10. The computer-implemented method of claim 1, wherein the first content item or the second content item includes one or more of:

an advertisement or a menu for purchasing an item associated with the first object or the second object.

11. A system comprising:

at least one hardware processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform;

identifying a first object included in a video content item;

determining a first content item associated with the first object during playback of the video content item;

providing a first indicator associated with the first content item in the video content item;

providing the first content item in response to a selection of the first indicator, wherein the selection of the first indicator creates a layer for presenting the first content item, the first content item is provided in the layer, and playback of the video content item can pause and resume while the layer is presented; and

providing a second content item in the layer, in response to a selection of a second indicator, wherein the second content item is associated with a second object identified during playback of the video content item while the layer is presented.

12. The system of claim 11, wherein the layer is a layer for presenting three-dimensional content.

13. The system of claim 12, wherein the layer is an augmented reality (AR) layer.

14. The system of claim 12, wherein the first content item or the second content item is a three-dimensional model of the first object or the second object.

15. The system of claim 12, wherein the layer is presented on top of the video content item.

16. A non-transitory computer readable medium including instructions that, when executed by at least one hardware processor of a computing system, cause the computing system to perform a method comprising:

identifying a first object included in a video content item;

determining a first content item associated with the first object during playback of the video content item;

providing a first indicator associated with the first content item in the video content item;

providing the first content item in response to a selection of the first indicator, wherein the selection of the first indicator creates a layer for presenting the first content item, the first content item is provided in the layer, and wherein of the video content item can pause and resume while the layer is presented; and

providing a second content item in the layer, in response to a selection of a second indicator, wherein the second content item is associated with a second object identified during playback of the video content item while the layer is presented.

17. The non-transitory computer readable medium of claim 16, wherein the layer is a layer for presenting three-dimensional content.

18. The non-transitory computer readable medium of claim 17, wherein the layer is an augmented reality (AR) layer.

19. The non-transitory computer readable medium of claim 17, wherein the first content item or the second content item is a three-dimensional model of the first object or the second object.

20. The non-transitory computer readable medium of claim 17, wherein the layer is presented on top of the video content item.